LatinVision Media News

Friday, August 29, 2014

Coca-Cola Honors Hispanic Heritage by Celebrating Family Moments

ATLANTA--(Business Wire)--Coca-Cola is making sure families have plenty of happy moments to remember this Hispanic Heritage Month. The “Momentos Coke” program encourages families to celebrate their heritage, stay connected and make new lasting memories this year with many travel opportunities to visit family members and win other prizes.

The program kicks-off August 30 at the People en Español Festival in San Antonio, TX with weekend-long festivities. Families can take part in a number of fun-filled activities at the Coca-Cola booth, where generations of Hispanics will connect around their cultural heritage. Activities include taking larger-than-life family photos, enjoying surprise musical performances and sharing culinary traditions. Lucky winners will also be selected to share happiness through the Share a Coke Machine or attend the People en Español Festival’s Youth Concert.

“There is no better time to launch ‘Momentos Coke’ than at the People en Español Festival,” said Alba Adamo, Group Director of Hispanic Marketing at The Coca-Cola Company. “It’s the perfect place for families to come together and make new memories while celebrating their culture and heritage.”

Attendees will also have the opportunity to enter Coca-Cola’s “Momentos Coke” Sweepstakes hosted in honor of Hispanic Heritage Month. Families can enter for a chance to win one of nine Grand Prize travel experiences that includes a $2,000 Delta Air Lines travel voucher and a $1,000 gift card, 27 Second place prizes that includes a $500 Delta Air Lines travel voucher and 270 third place prizes that includes a $40 value Univision Mobile Sim Kit so winners can keep in touch with family members. To enter the contest participants can upload a picture of family moments to Twitter or Instagram and tag it using the hashtag #MomentosCoke, then become a My Coke Rewards member to claim their entry. A My Coke Rewards product code can also be submitted as an entry on the website,

“Because Hispanic Americans are so passionate about their families and culture, in celebration of this Hispanic Heritage Month, Coca-Cola will make it possible for families to spend meaningful moments together regardless the distance,” said Adamo.

For more information about how to enter Coca-Cola’s Hispanic Heritage Month Family Sweepstakes, please visit

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

Thursday, August 28, 2014

Xoom's Newest Advertising Campaign for the Hispanic Market Features Testimonials From Actual Xoom Customers

SAN FRANCISCO, Aug. 28, 2014 (GLOBE NEWSWIRE) -- Xoom Corporation (Nasdaq:XOOM), a leading digital money transfer provider, has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled "Life Stories," the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.

"Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads," said Theresa Pasinosky, Director of Marketing for Latin America and Caribbean at Xoom. "It feels great to see how Xoom has changed our customers' lives, and has given them some time back to spend with their kids. These are real life customers that depend on us to help them take care of their families. We need to be dependable, transparent and the best we can be. Always."

A Xoom customer featured in the television commercials is Maria Mancia, She used to waste a lot of time going to the store, standing in line, waiting to send money. This was time that she would have preferred to spend with her children, reading and playing. When she discovered Xoom, she was able to send money in one or two minutes using the Xoom app. Maria is a happy customer who understands the time-saving benefit of using Xoom --and not going to a store.

Two new commercials, which launched this week, can be viewed here: and

Award-Winning Campaigns

In 2012, Xoom won the Gold from the ANA Multicultural Excellence Awards for "Save the Pigs," as best campaign developed to reach Hispanic consumers. This year, Xoom won a Silver Award and a Bronze Award in the 35th Annual Telly Awards for two television campaigns, "Red and White Heroes" and "Pony." The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom's more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at

Tuesday, August 26, 2014

Does P&G Really Drop 35% Of Its Marketing Dollars On Digital?

Procter & Gamble Co. Chairman-CEO A.G. Lafley raised eyebrows on a recent earnings call, estimating the company spends up to 35% of its massive marketing budget on digital.

The number seemed baffling considering the packaged-goods industry leans heavily on TV and magazine ads and has long lagged the broader market in digital. Kantar Media shows P&G spent 6.8% of its $2.9 billion measured-media budget last year on online display advertising.

Read full article

Friday, August 22, 2014

America's Tipping Point: Most Of U.S. Now Multicultural, Says Group

The melting pot is about to be gently stirred.

While the U.S. Census estimates America's whites will become a minority in 2043 - making the country majority-minority - a group says that future is already here. Most of us are multicultural, according to the research and marketing firm EthniFacts, by virtue of where we live and who we marry, among other things.

The group is gathering Friday in New York City's Times Square to unveil their EthniFacts CulturEdge Countdown Clock on a nearby digital billboard, which will count down to Friday, August 22, at 7:46pm Eastern as the time America reached its "Multicultural Tipping Point."

Read more

Thursday, August 21, 2014

Hispanics Ahead Of The Digital Curve

According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050, and one trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years).

Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural, says "… marketers may think they trail… general market in adoption of new tech… (though) they are far ahead…  should be among the first prospects for marketers… to grow their consumer base…"

Read full article

Friday, October 26, 2012

El Clasificado and EC Hispanic Media Take Home 16 Awards at the Annual Conference of the National Association of Hispanic Publications (NAHP)

Los Angeles, CA (PRWEB) October 25, 2012

The largest classified free Spanish weekly publication in the nation and flagship of EC Hispanic Media Group,El Clasificado, takes home 16 awards, including seven gold, in the 27th annual convention of the National Association of Hispanic Publications (NAHP), held October 18-20 in San Diego, CA.

The awards of "Outstanding Classified Section" and "Outstanding Circulation Program" lie again - for the eleventh time - with El Clasificado, a publication that began 24 years ago in East Los Angeles and currently distributes 500,000 copies per week in 46 geographical zones throughout 22,000 distribution points extending from the Central Valley of California to San Diego, and recently Yuma, Arizona.

Other EC Hispanic Media properties received important honors at the convention. Silver went to magazine, which took home the "Outstanding Lifestyle Section" and the sports supplement Copa America won "Outstanding Design Magazine in a Newsprint Format". In the digital area, the EC Hispanic Media’s corporate site received a first place and and e-newsletter "Salud y Niños" both placed second for its excellent design.

In addition to the 16 awards won,Martha de la Torre, co-founder and CEO of El Clasificado and EC Hispanic Media, received the "Outstanding Latina Publisher" award for her important work in the Hispanic media industry in the US for the last two decades. "I am very proud of all this recognitions and even more so to still lead a media company that continues to grow and expand to other markets outside of California. Our goal remains to provide quality content focused on our communities, in print, on the web and via mobile devices."

The main publications of EC Hispanic Media are El Clasificado, and El Punto, which was launched in 2012. The digital portals that integrate the brand are,,,,, and, which currently yield over 10 million page views per month and 600,000 unique visitors.

About the NAHP awards
The Jose Marti Publishing Awards are presented by the NAHP, Inc., an organization representing the leading Spanish language publications in the U.S., including the District of Columbia and Puerto Rico. The José Martí Publishing Awards are the largest Hispanic Media awards in the United States, with over 90 print categories received for articles, photos, digital platforms and publications as a whole.

About El Clasificado and EC Hispanic Media
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona.

SOURCE: El Clasificado

Thursday, September 27, 2012

Over 2,000 Spanish Language eBook Titles from Santillana USA's Catalog are Now Available on Apple's iBookstore

MIAMI, Sept. 25, 2012 /PRNewswire/ -- Santillana USA, the world's leader in Spanish language publishing, announced that over 2,000 ebooks from its global catalog are now available on Apple's iBookstore. The publisher started selling its titles on the iBookstore in late 2011, increasing the number of available books rapidly in order to meet a growing demand from Hispanic audiences.

This rise in demand is attributed partly to the popularity of titles buzzing at times in Latin America. With nearly half of Santillana's ebooks by Latin American authors, Spanish language book lovers in the U.S. will be able to purchase bestsellers from that region as soon as they are released, simultaneously with their international counterparts.

This digital catalog also contains a significant number of children's and young adults' titles originally written in Spanish. With over 400 ebooks in that category, Santillana becomes one of the few Spanish language publishers catering to that audience with such large selection.

Best-sellers include children's titles such as Matilda, Judy Moody titles, Judy Moody & Stink titles, as well as the entire Crepusculo collection (Twilight) for young adults. In the fiction category, La Reina del Sur by Arturo Perez-Reverte and Conquistadora by Esmeralda Santiago rank as top sellers. Querida Dra. Polo by Dr. Ana Maria Polo; Pablo Escobar: el patron del mal by Alonso Salazar; Kiyosaki's Padre Rico, Padre Pobre (Rich Dad, Poor Dad); and La civilizacion del espectaculo by Nobel Prize winner Mario Vargas Llosa are bestselling non-fiction titles.

Taking advantage Apple's unique fixed layout format, which displays illustrated books such as children's titles beautifully, the publisher boasts the largest selection of these types of titles in Spanish in the U.S. These include picture books, graphic novels, and travel guides.

By offering such an ample selection on the iBookstore, Santillana is making its catalog easily accessible to Spanish language book lovers who own an iPhone, iPad or iPod touch, putting a global selection of titles literally at the fingertips of millions of readers.

Download any of the Santillana titles from the iBookstore on iPhone, iPad and iPod touch or at

SOURCE: Santillana USA

Monday, September 17, 2012

El Clasificado reaches a weekly circulation of 500,000 and expands outside of California

Los Angeles, CA- Sept 17th, 2012- To satisfy a continued demand in print by readers and advertisers, El Clasificado has expanded distribution to 500,000 weekly copies and is now in Yuma, Arizona. This expansion in circulation in the midst of a sluggish economy helps El Clasificado solidify its position as the largest free classified advertising Spanish-language publication in the US.

El Clasificado’s robust distribution network includes over 22,000 distribution points, 290 cities and 46 geographic zones that extend from California’s Central Valley to Tijuana, Mexico and now Yuma, Arizona.

“El Clasificado started distributing 50,000 magazines in East Los Angeles more than two decades ago, and I honestly never thought we would surpass 500,000,” said Joe Badame, co-founder and COO. “I am also very proud to have a presence in Arizona, which is the first step in our company’s vision to expand across the main Hispanic markets in the country.”

El Clasificado has not only increased its circulation, but has also continued to fulfill the needs of US Hispanic consumers by providing other successful print publications such as El Punto, a content-focused monthly newspaper with a distribution of 100,000 copies.

“The void in other markets from shrinking newspapers both in English and Spanish facilitated our growth in print. Small and large advertisers alike are asking us to accelerate our upcoming print expansion plans into Northern California and other states,” explained Martha de la Torre, founder and CEO of El Clasificado. “We are very methodical about our distribution growth and this circulation expansion is in line with what our readers want. This print expansion is concurrent with the growth of our digital products and seeks to optimize results for our clients.”.

El Clasificado's growth efforts and entrepreneurial spirit have been recognized by organizations such as Ernst & Young, the Initiative for a Competitive Inner City (ICIC)/Bloomberg BusinessWeek, and Los Angeles Business Journal. In addition, the National Association of Hispanic Publication has recognized El Clasificado for its outstanding distribution system for the last decade.

About El Clasificado:

El Clasificado, an EC Hispanic Media, company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic Media also owns, which generates 10 million monthly page views from over 600,000 unique visitors across the United States.

SOURCE: El Clasificado

Thursday, September 6, 2012

Print publications still a top way to reach Latino consumers

Sept 05, 2012 | by Ruben Hernandez

Print publications have always been popular venues to advertise to Arizona Latinos.

Even as Latinos have turned toward the Internet and digital ads for their news and shopping needs, newspapers, magazines, and bulk mail continue to be effective in reaching them.

Which publication you choose depends on the characteristics of the specific demographic you are targeting.

For example, if you are targeting predominately Spanish-speaking Hispanic consumers, you usually advertise in Spanish-language weeklies such as La Voz, its sister publication TV y Mas, and Prensa Hispana.

Read full article

Friday, June 22, 2012

The National Hispana Leadership Institute Announces Partnership with El Latino Newspaper

Washington, D.C. -- The National Hispana Leadership Institute (NHLI) announces its recent collaboration with El Latino Newspaper – San Diego, California. The partnership includes a variety of co-marketing services to promote featured programs, conferences, and brand support.

“I am very pleased with our decision to expand our relationship with El Latino,” said Barbara J. DesMarteau, Acting President of the National Hispana Leadership Institute. “NHLI and El Latino complement each other with similar goals for the Hispanic community, and this collaboration will provide additional opportunities to support our organization’s missions.”

El Latino Newspaper has been operating for the past 23 years and prides itself on professionally serving, educating and informing the Hispanic community. Recipient of numerous awards, El Latino is one of the most widely read Spanish newspapers across California.

“It’s a great honor to partner with NHLI, to mutually empower Latinas…” said, Fanny Miller, Publisher at El Latino Newspaper.

NHLI is a nonprofit organization which promotes Latinas as ethical leaders through a number of prestigious programs.

About El Latino-San Diego and Fanny Miller
El Latino-San Diego is the largest Hispanic newspaper in San Diego County and the largest Hispanic owned Spanish-language publication in California. A national, state and local award winning publication offering the most relevant local news in the county and a monthly readership of over 910,000. Fanny Miller, CEO/President of El Latino-San Diego, founded the publication 24 years ago and continues to deliver a product that the community needs and asks for. “We not only cover the market, we are the market” –Fanny Miller. Understanding the severe need for information relating to health issues within the Latino community, Fanny Miller and El Latino-San Diego together present Celebrando.

National Hispana Leadership Institute
Founded in 1987, NHLI is the nation’s premiere training institution exclusively dedicated to Latina leadership training. Celebrating its 25th Anniversary, NHLI has developed into a major success story and has become a key player in forging leaders serving America today. Learn more at and connect with us on!/NHLI,, and


Tuesday, May 22, 2012

Read It: The Future of Books en Español

May 17, 2012 | by Joe Kutchera

Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair of Guadalajara and the University of Guadalajara Foundation say that Los Angeles is actually the second largest “Mexican” city, behind Mexico City and above Guadalajara and Monterrey.

Of the 100 or so publisher and sponsor booths, two startups that didn’t have any books on display may portend the event’s future. The first, (literally “download books” in English) launched one year ago in Argentina and now sells to readers across Latin America and the U.S. It offers a variety of Spanish-language eBooks in Adobe Digital Editions format. The second, based in El Paso, Texas, opened up shop this past January to sell Spanish-language paper books to both U.S. and Mexican readers. Both companies see that Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.

Read full article

Wednesday, March 28, 2012

P&G focusing on print advertising

Procter & Gamble Co. is still the nation's biggest advertiser, but it's dialing back those marketing dollars and shifting some of its focus from television to magazines, according to the Cincinnati Business Courier.

Figures from Kantar Media show P&G spent $2.95 billion in 2011, down 5.4 percent from the prior year. P&G remained the nation's largest TV advertiser despite a 6.8 percent spending dip to $1.7 billion. P&G ranked second in Hispanic Media spending, at $210 million, down 9.6 percent from 2010. A news release from Kantar Media says it's the 9th straight year that P&G has ranked as the top advertiser in the U.S.

Read full article

Tuesday, February 14, 2012

Utah´s largest Spanish language newspaper changes name and structure

Salt Lake City—February 14, 2012—El Observador de Utah (Spanish for "The Utah Observer"), Utah’s leading and largest Spanish language newspaper, today announced changes to its name and distribution strategy to align with its expanded mission. 

The paper is changing its name to OKEspañol and shifting its distribution schedule to a mid-week and weekend delivery schedule. The new name, mission and expansion plans of the newspaper are an effort to focus on extending its reach to local, national and international market segments. The plans will also allow the paper to increase the breadth and depth of its coverage and content to its Utah-based subscribers. These changes come on the heels of last month’s announcement of a new management line-up, which includes the addition of international marketing executive Greg Peterson as Publisher.

The change to OKEspañol centers on the newspaper’s plans to expand on local, national and international levels. The new name cuts across the different and diverse Hispanic/Latino cultures as a word that is widely recognized and embraced by Latinos. OKEspañol will not only expand its print presence in other markets, but it will concentrate its growth digitally through its web presence. As the changes continue to develop, one immediate change that will take place is the newspaper’s distribution and publication alignment in Utah. Starting with the issue released this past Saturday,

OKEspañol will be published and delivered twice weekly on a Wednesday and Saturday schedule. OKEspañol will continue to be delivered free-of-charge to more than 11,500 Latino families along the Wasatch Front as well as through its network of racks at stores and business locations.

In preparation to expand the OKEspañol brand, the newspaper’s resources have been restructured to better meet the local, national and international mission of OKEspañol. Greg Peterson, OKEspañol Publisher, said, “We are now focused on an incredible opportunity to grow the newspaper to our current Utah subscriber base as well as to markets beyond our Utah borders. The name El Observador de Utah connected us to a Utah audience, OKEspañol includes Utah but it transcends geography and culture with a universal appeal that extends from the United States throughout Latin America and beyond.” Peterson further said, “As we look at expansion, we steadfastly maintain a strong commitment to our Utah-based market and continue the focus on providing Utah’s Hispanic community with the trusted coverage they have come to expect.”

Peterson also noted OKEspañol’s plan to extend its reach was in response to the powerful demographic changes in Utah and the United States as reflected in the 2010 Census and other studies. In 2011, the Pew Hispanic Center released a study regarding the 2010 Census results, which reflects that the growth of the Latino community in the United States outpaced all previous estimates. For example, just looking at 33 states in the Pew Hispanic Center Study, the study showed that twenty-eight states had more Hispanics than originally forecasted.
About OKEspañol

Launched February 9, 2010 as El Observador de Utah, OKEspañol has rapidly become Utah’s largest Spanish language newspaper. OKEspañol delivers current news and information impacting the lives and communities of Utah’s Hispanics. 


Tuesday, January 31, 2012

Argentine daily La Nación negotiating acquisition of U.S. Spanish-language newspaper chain

Jan 31, 2012 | by Summer Harlow

The Argentine newspaper La Nación is negotiating the takeover of the U.S. media company ImpreMedia, which owns seven Spanish language newspapers, including La Opinión in Los Angeles and New York's El Diario/La Prensa, the oldest Spanish-language daily in the United States, reported the New York Post. La Nación, based in Buenos Aires, is Argentina's second-largest daily.

Before any sale goes through, however, La Nación is waiting for the resolution of a labor dispute revolving around a new union contract that could result in the firing of more than a dozen union employees at El Diario/La Prensa, according to NY1 Noticias in New York.

Read full article

Monday, December 12, 2011

Hearst to launch biannual Cosmopolitan Latina in 2012

Dec 12, 2011 | by Ioanna Opidee

Hearst’s Cosmopolitan brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina.

The standalone magazine, set to launch in May 2012, will be published in both print and digital format twice a year, starting with a distribution of 545,000 and with plans for an increase in frequency and distribution in 2013, according to Cosmopolitan publisher Donna Kalajian Lagani. The brand will have a “content hub” on for now, adds Lagani, but may eventually move to its own site. Former managing editor of Studio One Networks’ Michelle Herrera Mulligan will edit the product, along with a freelance and internal staff.

Read full article

Sunday, December 11, 2011

Cosmopolitan magazine announces strategy to reach Hispanic market

NEW YORK, NY, Dec 09, 2011 (MARKETWIRE via COMTEX) -- Cosmopolitan, the best-selling young women's magazine in the U.S., announced today that the title is creating a strategy to help advertisers reach the growing Hispanic market.

"Today, Cosmo reaches nearly one in four Hispanic women in the U.S. over the age of 18 and is the number one monthly magazine in English that reaches Latinas," said Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan. "Advertisers are focusing sharply on the Hispanic market, but the untold story is that the new generation of Latina is consuming her media in English, and is looking for content that is just for her. We feel that Cosmo is uniquely positioned to help advertisers reach this audience."

The magazine is creating a Cosmo-branded editorial package aimed at the English-speaking Hispanic audience that will include a twice-yearly stand-alone print and digital edition called Cosmopolitan Latina to launch in May 2012, as well as bonus content in targeted copies of the monthly edition of Cosmo.

Michelle Herrera Mulligan has been tapped as editor of the stand-alone edition. Most recently the managing editor of, Herrera Mulligan is a journalist with 10 years of experience capturing the surging Latina voice in the U.S.

"I'm thrilled to be part of this project," said Herrera Mulligan. "By speaking our bicultural language, Cosmo shows that it's in touch with the exploding Latino demographic. And who better to celebrate the indomitable Latina spirit than the Fun, Fearless, Female?"

"Launching new businesses that address the ever-changing needs of consumers is something that we do especially well," said David Carey, president of Hearst Magazines. "Cosmopolitan is taking a smart step into the future by focusing on a growing segment of the population that is eager for media that speaks to them."

To kick off the initiative, Cosmopolitan is partnering with Aegis Media's Carat to share key findings from a groundbreaking new research study, CCS Latino, with the media community. "The research clearly shows that there is a sizable segment of the female Hispanic population that feels strongly about both their Latina and American sides," said Laura Hernandez, SVP, multicultural, Carat. "She is making strong, independent brand choices, and traditional Latino channels are not meeting her media needs. As we continue seeing the evolution to 'Total Market,' this is the kind of untapped opportunity for the media community that Cosmo is taking a pioneering role in."

The study includes insights into behavior, affinity and purchasing patterns, and will be unveiled at a breakfast at the Hearst Tower today.

About Cosmopolitan 
Cosmopolitan is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with, reaching 4 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation's largest diversified communications companies. With its acquisition of Lagardere SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI).

About Carat USA 
 Carat USA, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services, including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting.

About the Study & Methodology 
The Carat Hispanic Consumer Connection Study, referred to as CCS Latino, is a proprietary study to measure Hispanic's lifestyles, attitudes, passions, media use including digital, social and mobile as well as overall advertising receptivity. It originated with a custom survey questionnaire administered to a total of 2,019 Hispanic adults ages 18 and older, with 1,519 administered online to a random set of respondents and 500 collected via a telephone re-contact methodology. The telephone re-contact sample was randomly selected among prior respondents to the Experian Simmons NCS/NHCS survey and included Spanish dominant Hispanics and English dominant/bilingual Hispanics. Responses were then modeled against Simmons NCS/NHCS survey of nearly 7,000 consumers. 

SOURCE Cosmopolitan

Thursday, November 17, 2011

EC Hispanic Media and J.D. Power and Associates team to produce unique Print and Online content for Hispanic Market

LOS ANGELES, CA (PRWEB) November 16, 2011 - EC Hispanic Media (an LA-based Hispanic Media Company) and global marketing information services company J.D. Power and Associates announce an agreement to produce unique voice-of-the customer content for the U.S. Hispanic market. The agreement seeks to fulfill a unique need for relevant research-based information in the Hispanic market to help Hispanic consumers make better informed purchase decisions using the voice of the customer. Both companies are set to launch a major joint sales and marketing push to present these data-rich programs to national and regional clients in the automotive, insurance and banking industries.

Working together, EC Hispanic Media will utilize its award-winning distribution system to publish unique content drawn from J.D. Power and Associates voice-of-the-customer research. The alliance provides weekly publication of content for one year in EC Hispanic Media’s publications. The topics will cover the banking, insurance and automotive industries. Examples of topics will be: car safety, buying vs. leasing, fuel economy, child safety, understanding the customer service index, initial quality studies, insurance tips, bank rankings and more. “J.D. Power and Associates has an impressive amount of qualitative and quantitative data that needs to make its way to the Hispanic consumer. We are proud to work with such a reputable organization to make this valuable information available to our audience throughout the United States,” said Martha de la Torre, CEO and Co-Founder of EC Hispanic Media.

In addition to the weekly content, EC Hispanic Media and J.D. Power and Associates will work together to create and distribute content solutions around key J.D. Power and Associates studies throughout 2012. These content solutions will be distributed via EC Hispanic Media’s Spanish language partner newspapers and brick-and-mortar distribution points nationally. The opportunity gives EC Hispanic Media unique print and online rights to this program throughout the United States. “EC Hispanic Media has an outstanding reputation and comprehensive distribution capabilities that will deliver highlights from J.D. Power’s voice-of-the-customer research to the Hispanic community,” said Pete Marlow, VP and General Manager of Corporate Communications and Marketing at J.D. Power and Associates.

Today, both companies launch an aggressive and coordinated effort to attract partners in these three key industries: automotive, banking and insurance. The effort includes co-branded ads in trade media publications, joint sales presentations and sponsorship of key events in the three focus industries. “Working together, we’ll be able to create solutions that are urgently needed in the Hispanic market. These solutions add substantial value to consumers and to the sponsors trying to reach them.” concluded Hugo Hernandez, Director of Marketing for EC Hispanic Media.

About EC Hispanic Media
EC Hispanic Media is a Los Angeles based company with headquarters in Norwalk, California. Through its different media properties, EC Hispanic media reaches 6 million Hispanics on a monthly basis. The footprint of its flagship product El Clasificado extends from the Central Valley of California to San Diego with a distribution of 460,000. EC Hispanic Media’s distribution system has been awarded Outstanding Circulation Program over the last 9 years by the National Association of Hispanic Publishers. In the last year, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and Calexico markets. EC Hispanic media also owns which generates 7 million monthly page views from over 500,000 unique visitors across the United States. EC Hispanic Media’s events division produces “Quinceañera Expo” which attracts 10,000 attendees annually, and the “Su Socio de Negocios” small business workshop series. EC Hispanic Media also reaches the bilingual Hispanic via its online property and its “Día de los Muertos” event in November. Through its national partnerships, EC Hispanic Media counts with a network of partner newspapers in the top ten Hispanic markets and the top 10 emerging Hispanic markets.

About JD Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

SOURCE EC Hispanic Media

Wednesday, November 16, 2011

DuPage will print election materials in two languages

Nov 14, 2011

DuPage County is one of dozens of jurisdictions across the country ordered by the U.S. Department of Justice to make their elections more accessible to people who lack English proficiency, officials said.

In DuPage, that means the election commission will print election materials in both English and Spanish for the first time. In addition, supplementary election materials will be printed in both languages, Spanish-speaking election judges will be hired in some precincts and the election commission will hire a full-time translator and liaison to Hispanic communities.

Read full article

Friday, October 28, 2011

Hoy Chicago wins José Martí Outstanding Hispanic Daily Award from NAHP

October 28, 2011 -- Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit's annual convention in Las Vegas last weekend.

• Gold for Outstanding Hispanic Daily
• Silver for Outstanding Publication Website (30,000+ circulation)
• Bonze for Most Improved Publication of the year (30,000+ circulation)
• Bonze for Outstanding Front Page Design
• Silver for Outstanding Inside Design Spread 

"The biggest honor is when recognition like this comes from within our industry peers, and to receive not one but five awards is remarkable" said John Trainor General Manager / Publisher of Hoy Chicago, "I am very proud to lead such a high-performing and talented team and humbled to accept these awards as validation to keep pushing forward."

Brad Moore, Vice President of Targeted Media for Chicago Tribune Media Group commented, "The Hispanic market is vital to our community and our diverse media company. These awards underscore Hoy's position as a market leader and innovator."

About Hoy
Hoy Chicago, a division of Chicago Tribune Media Group, is the largest circulating Spanish-language daily newspaper Monday through Friday in the United States, regarded as Chicago's "Newspaper of Record for Hispanics" is quickly also becoming the leading news-site for Spanish-language online users nation-wide.
Hoy publishes two of the leading newspapers within Chicago and Los Angeles, Hoy and Fin de Semana with a combined gross weekly distribution of 1.6 million copies. Hoy offers a diversified portfolio of media products which includes print, online, mobile, out-of-home and digital signage. Hoy's mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit

About NAHP
The national Association of Hispanic Publications, Inc. (NAHP, Inc,) is a nonprofit, non-partisan trade advocacy organization representing the leading Spanish language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico with a combined circulation of over 23 million (as per


"The time in between", a novel by María Dueñas to release translated to English

María Dueñas holds a PhD in English Philology and is a currently professor at the University of Murcia. She has also taught at American universities, is the author of several academic articles, and has participated in various educational, cultural, and editorial projects. "The time in between" is Dueñas’ first novel, and is a #1 bestseller in her native Spain. She is busy working on her second.

“How can a novel be both cruel and tender, dark and luminous, and keep the reader glued to its pages with a complex, captivating narrative? María Dueñas’s novel manages to make this possible with a tale that is destined to become a literary classic.”
—New York Times bestselling author Javier Sierra on The Time In Between

"The time in between" by María Dueñas is an exceptional debut. It is a thrilling adventure through the ateliers of haute couture and the lives of the glamorous elite, as well as the dangerous underbelly of political conspiracies and obscure secret missions. It moves at an unstoppable pace, and proves that Dueñas’ splendid prose, vivid characters, and evocative storyline mark her as a rising star on the American literary scene.

By María Dueñas
Atria Books
$26.00 / 624 pages
On-Sale: November 8, 2011

City Paper, written in Spanish, jabs at English as official language proposal

Oct 28, 2011 | by Mackenzie Carpenter

It's time to brush up on that high school Spanish, at least if you're reading City Paper this week.

The alternative newsweekly's Oct. 26 edition has been renamed "ElSemanal De Pittsburgh" and is jam-packed with articles about Pittsburgh's Hispanic growing population.On page 11, there's even an article about the proposal of state Rep. RoseMarie Swanger, R-Lebanon, to make English the state's "official" language.

Except it's written in Spanish.

Read full article

Tuesday, October 25, 2011

U.S. won't require Treasure Coast counties to print ballots in Spanish

Oct 23, 2011 | by Jonathan Mattise

Federal officials won't require Treasure Coast elections ballots to be in English and Spanish in 2012 after determining local Hispanic populations have a good enough grasp on English.

The U.S. Department of Justice requires a county to print bilingual materials if more than 5 percent of voting age citizens are members of a single-language minority and are limited in their English proficiency.

Read full article

Monday, October 17, 2011

Federal Government orders bilingual ballots in 25 States ahead of Elections

WASHINGTON - October 14, 2011 - Associated Press-- In the run-up to the 2012 elections, the federal government is ordering that 248 counties and other political jurisdictions provide bilingual ballots to Hispanics and other minorities who speak little or no English.

That number is down from a decade ago following the 2000 census, which covered 296 counties in 30 states. In all, more than 1 in 18 jurisdictions must now provide foreign-language assistance in pre-election publicity, voter registration, early voting and absentee applications as well as Election Day balloting.

Read full article

Wednesday, October 5, 2011

American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign

CHICAGO, IL, Oct 05, 2011 (MARKETWIRE via COMTEX) -- Like many other foreign-born consumers living in the United States, Hispanics tend to have a strong appreciation of what the "American Dream" represents. Often times coming from difficult situations in their native countries, their past experiences shape how they define the concept. American Family Insurance, in partnership with The San Jose Group (SJG), explores this in its latest Hispanic market advertising campaign, "American Dreams."

Consisting of television, radio, print and online executions, the campaign utilizes inspirational factors and messaging. "Our research uncovered that the American Dream for foreign-born Hispanics in the United States pertains to a dream being realized, and has a much stronger significance for them than for their American-born counterparts," said Jim Legg, executive vice president of leadership and innovation at SJG. "Being able to work, provide for their family, give their children a good education and having opportunities is their interpretation of the American Dream."

The foundation of the campaign is that all things are possible for those who dream. The creative focuses on a father and his teenage son, who dreams about the excitement and glory of being a racecar driver. In the different executions, the father brings his son back to reality while an American Family Insurance agent conveys the message that the company offers protection for every family's dreams.

"The campaign ties together the possibility for prosperity, and how American Family Insurance is an avid supporter of dreams and protecting them with our policies and services," said Telisa Yancy, advertising director at American Family Insurance. "One example highlighted in the creative is our Teen Safe Driver program, which can help reduce risky teenage driving behavior by up to 70 percent."

About American Family Insurance Based in Madison, Wis.
American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family Insurance is the nation's third largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. Web: ; Facebook: ; Twitter: .

About The San Jose Group 
Established in 1981, The San Jose Group is a traditional/digital persuasive content agency that specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency's Convergent Marketing Solutions model is supported by best-in-class business units that embrace today's converging consumers, markets and channels. The San Jose Group and San Jose Public Relations are members of The San Jose Network Ltd., the largest independent advertising agency network servicing the U.S. and Latin America. For more information, visit

SOURCE: American Family Insurance

Wednesday, September 21, 2011

Ultimate Comics Spider-Man breaks records!!

After the death of Peter Parker in the Ultimate Comics Universe, many fans were outraged and anxious to see how Brian Michael Bendis would resurrect the popular franchise. Enter Miles Morales, a Brookyln teenager of African American and Latino decent. After being released on September 14, Ultimate Comics Spider-Man #1 went on to break digital sales records for the publisher.

Read full article

Ford and SABEResPODER join efforts to empower Hispanics through education

MIAMI, Sept. 21, 2011 -- /PRNewswire/ -- Ford Motor Company and SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, are joining forces once again to educate and empower Hispanics through an innovative educational media campaign in selected Hispanic markets across the nation. The campaign is a continuation of last year's successful program which included digital out-of-home and print media as well as community events designed to educate the Hispanic community on the car buying process. "We are proud to partner again with a corporation that understands that education is transformative. With an iconic brand and industry leader in Ford, and a trusted voice in SABEResPODER, we have an opportunity to continue to educate consumers and empower lives." Amir Hemmat, President & CEO, SABEResPODER

Ford is a pioneer in educating Hispanics about the automotive industry including technology, green and safety. With Ford's support SABEResPODER created a special guide to instruct Hispanics about the vehicle buying process. The educational material consists of key considerations when buying a vehicle as well as a complete step-by-step process from vehicle selection to financing. The guide will be available at select SABEResPODER touch points in the US as well as online visiting

"Ford believes in creating a better world and a better community, by working with SABEResPODER we are reaching thousands of Hispanics with educational materials and tools that are practical and empowering," said David Rodriguez, Multicultural Marketing Manager of Ford.

SABEResPODER recently recognized Ford's Dave Rodriguez with the Educational Leadership Award for his work in empowering communities to become better informed, confident, and active participants in U.S. society.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit

SABEResPODER, a targeted Spanish-Language educational media company, providing corporations, agencies and non-profit entities with powerful and exclusive media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation™ in the country -- a new type of corporation that uses the power of business to create public benefit ( /


Tuesday, September 6, 2011

Lowes has new web site catering for Hispanic readers

Sept 02, 2011 | by Jocelyn Morera

Lowe's Companies , Inc. has launched en Español, a Spanish language website. The Spanish language site enables users to shop and compare functionality and provides How-To articles for home-related projects. Translated How-To video content will follow, with availability in September. Topics include regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck. Lowe's hopes to meet the needs of the Hispanic consumers by providing essential tools whenever they shop.

"Our No. 1 priority at Lowe's is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services," said Gihad Jawhar, Lowe's vice president of has also launched in Spanish. Here customers can access more content in Spanish which offers creative ideas and inspiration to first-time homeowners and experienced DIYers. Ideas Creativas de Lowe's will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.

Read full article

Thursday, September 1, 2011

Austin's hispanic media overview

AUSTIN -- While there has been much said about the growing Hispanic population in Austin and Central Texas, we thought it would be a good idea to take a quick look at various media that target the Hispanic community.

As you will see in the pages that follow, there are now three television stations broadcasting content that is both local and produced from afar. Ten years ago there were zero.

With regard to radio in the Hispanic community, there has been a long history with this medium. Marcelo Tafoya will certainly have to go down in history as one of the pioneers since his entry into the business in the 1950s.

Today, there are no less than nine radio stations targeting the Hispanic market in Austin and Central Texas. The formats range from Banda, Norteño, Regional Mexican and Tejano. In recent years there has been a lot of turnover of station owners and broadcast formats.

Here is a shocker: Austin, Texas currently leads the state in the number of publications (print) targeting the Hispanic community. On page 9 you will find these publications, their editors, circulations figures and other contact information.

As a side note, Houston, led the state in the 1980s with 22 publications targeting the Hispanic community. Today that number is down to 11. It should also be pointed out that of the 13 publications in Austin, each has its particular demographic.

Some are chasing the solely Spanish-speaking, some are targeting the recent immigrant and some are going after the Hispanic middle class. It would be accurate to say that these different demographic targets have been chosen by their respective editors after careful consideration of where each felt their was an opportunity to participate in this growing market.

Read full article

Thursday, August 11, 2011

Ad Targets: NNN Launches Hispanic Network

August 11, 2011 | by Erik Sass

he nation's largest ad network for newspapers, the Newspaper National Network, has launched a new sub-network targeting Hispanic consumers through Spanish-language newspapers, both print and online.

The NNN Hispanic Network includes most of the over 500 daily and weekly Hispanic newspapers currently published in the U.S., which reach over 50 million Hispanic consumers per year, according to NNN.

The new network will be led by Mike Cano, who has been appointed to the newly created post of director of Hispanic media for NNN. Cano's previous experience includes senior ad sales positions with big Hispanic publications like La Opinion, La Raza (Chicago), and Impacto USA.

The new NNN Hispanic Network includes these publications as well as other big Hispanic dailies and weeklies, such as El Nuevo Herald , the Spanish-language version of The Miami Herald, Hoy Los Angeles, Al Dia and El Diario la Prensa, among others.

In announcing the launch of its new Hispanic Network, NNN cited survey data showing that 82% of Hispanics in the U.S. read a Hispanic newspaper at least once a week. And the overall size of the market is growing rapidly. 

Read full article

Thursday, August 4, 2011

Spanish-Language El Clasificado Balances Print Growth With Online Push

Aug 4, 2011 | By Karen E. Klein

Growing up in East Los Angeles, Martha de la Torre spoke South American-influenced Spanish, which often elicited playground taunts from her classmates, mostly Mexican- Americans. Midway through elementary school, she swore she’d never speak Spanish again, except to her Ecuadorean grandmother.

Today she runs El Clasificado, the largest free, weekly Spanish- language classified print publication in the U.S., reaching more than 1.5 million people. It’s the flagship title of the thriving 130-employee publishing company de la Torre and her husband, Joe Badame, started 23 years ago for Southern California’s Latino population.

In June, the couple rebranded, changing their company’s name from El Clasificado to EC Hispanic Media to reflect the growth of their five online editions as well as their geographic expansion into the agricultural heart of Central California. With 2010 revenue of $16.3 million, the business is on track to hit $19 million this year, de la Torre says.

“El Clasificado is a marvelous niche product,” says Peter M. Zollman, founding principal of marketing firm Advanced Interactive Group in Altamonte Springs, Fla., which publishes Classified Intelligence Report. “It takes a long time to win [the Hispanic market’s] trust and loyalty, but once you have it, you keep it.” While online sales for classifieds in the U.S. have more than doubled to about $6 billion since 2006, Zollman says, the overall industry has shrunk to about $15 billion, half its 2006 total, due to the economic downturn and the collapse in classified revenue at most daily newspapers. 

Read full article

Monday, August 1, 2011

Hola Capital magazine joins market serving growing Hispanic population

July 30, 2011 | By Leah Buletti Special to the Times Union

CHENECTADY -- A bilingual magazine, Hola Capital, is now being published in the Capital Region to serve a growing Hispanic population. The first edition of the bi-monthly magazine founded by Colombia native Gloria Herman came out in April.

The Capital Region's Hispanic population has surged in the last decade and is now 35,103, a growth of 77 percent from 19,777 in 2000, according to 2010 Census Bureau data.

The magazine targets a broad audience of Central and South Americans and fosters "cross cultural relationships," said Herman, who has a staff of four in her Schenectady office. She hopes the free magazine will have a circulation of 5,000 per issue.

"There's a lack of information out there that is bilingual," said Herman of the decision to print articles in Spanish and English.

The magazine will have articles about successful Latinos, community events, education, small businesses, vacations, fashion and more, Herman said. The current issue focuses on education, while the September issue will focus on health care.

Herman also hopes the magazine and its advertisements will be popular with what she says is an increasing number of Hispanic professionals, who "need physicians, insurance, lawyers, and real estate professionals like everyone else," she said.

Read full article

Thursday, July 28, 2011

Mayra Veronica Breaks Music Stereotypes on the Cover of Billboard Magazine

HOLLYWOOD, Calif., July 28, 2011 /PRNewswire-HISPANIC PR WIRE/ -- America is definitely home of the brave, as Billboard bombshell and songstress Mayra Veronica so eloquently established in her recent interview with Billboard Magazine. Veronica is feminine and breathtaking, yet strong enough to reshape an industry. She shares her insights as her summer success sizzles with the club remix single "Freak Like Me," in anticipation of her forthcoming album due out next year, dubbed "Saint Nor Sinner."

Veronica is as smart as she is sexy, leading her prey of listeners to dance clubs from coast to coast, where "Freak Like Me" can be heard exclusively before its worldwide digital release on August 30. Fans will be able to purchase the feature track next month, while Veronica gears up for her music video, featuring a racy and steamy elevator scene with male model/actor Antonio Sabato, Jr.

If anyone knows how to make people want more, it's Billboard Magazine's cat-clad cover girl. Veronica endorses some political controversies on this week's front page of this hot-off-the-press issue, some of which may either earn her a censor bar across her fiery red lips or a badge of courage for speaking her mind, uninhibited and unfiltered. "My career may have started as a model or sex symbol, but it has nothing to do with the fact that I'm also able to express myself as an artist," defends Veronica.

At a time of year when the music industry exploits airwaves with Top 40 mega-moneymakers such as Britney Spears, Lady Gaga and Katy Perry, it's often rare that a newcomer gets a Billboard nod. But Veronica remains an exception to that common tale. Billboard's Hot Dance Club chart has been admiring her popularity since the inception of "Freak Like Me" in major national clubs last spring, stepping her up indefinite notches on its coveted song list.

At 5'2", Mayra Veronica stands tall to naysayers that doubt her inevitable musical crossover from Latin roots to American soil, "I'm bringing my soul, not just my voice. My music transcends language barriers and should erase stereotypes. Old rules no longer apply, it's not a label's world anymore, it's an artist's world." This Cuban missile may have started an American revolution, and ends it on the dance floor.

AOL Homepage:

Official Website:


SOURCE Billboard Magazine

Tuesday, July 26, 2011

NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets

July 25, 2011 | by Joe Mandese

In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-stop buy for reaching consumers in Spanish-language daily and weekly newspapers. The new service, the NNN Hispanic Network, is a new division of the newspaper industry's Newspaper National Network, and is the first set up to explicitly target and package newspapers buys for a multicultural segment of the U.S. population.

"We serve all multicultural markets, but this is different because we haven't put this level of resources against a specific multicultural market before," explains Jason Klein, president-CEO of the NNN.

To head the new division, Klein tapped Mike Cano, a long-time Hispanic media sales executive who had been vice president-business development and partnerships for La Opinion, publisher of La Raza, and president-CO of Impacto USA, before joining the NNN as director of Hispanic media. 

Read full article

Monday, July 18, 2011

Spanish Language Contact Center Solutions: edioma Targets Hispanic Customers through Mobile Phones

July 18, 2011 - by Rachel Ramsey, TMCnet Editorial Assistant

edioma, a provider of mobile phone and Internet-based language instruction products designed to help companies communicate more effectively with customers, employees and partners, focuses on Spanish language contact center solutions.

In a recent interview with Portada, the leading source on Latin marketing and media, Larry Upton, founder and president of edioma, explained the process of teaching major brands to learn the Spanish-language and cater to Hispanic customers.

“As you may already know, U.S. Hispanics are the fastest growing retail customer segment for many large CPG's (Consumer Packaged Goods Companies). However, traditional out-of-home marketing programs (e.g., print, broadcast, online) don't effectively target Spanish-dominant consumers. The resulting ‘language differences’ often lead to a cross-cultural communications gap,” Upton said.

This gap includes customers using different news sources and communication problems between English speaking service staffs. Traditional language training programs are usually expensive and don’t scale well for multi-location, geographically different retail operations.

edioma approaches these challenges with Spanish language contact center solutions; targeting U.S. Hispanics through their mobile phones. The platform trains U.S. retail staff in how to better engage, service and sell to Spanish-speaking clients via contextual language instruction.

“We utilize the ‘lowest common denominator’ of SMS (text messaging), coupled with embedded IVR (interactive voice response) and microsite links to deliver mobile marketing promotions and language instruction content directly to the customer/associate's mobile phone. Thus we ‘connect’ the Hispanic consumer to the retailer by providing a compelling promotion which drives foot traffic to the retailer, then prepares the retailer to actively engage/up-sell the consumer in Spanish once in-the-door,” Upton explained.

Read full article

Thursday, July 14, 2011

NAHJ board names Anna Lopez Buck Interim Director

July 14th 2011,

The board of directors of the National Association of Hispanic Journalists announced Monday that Anna Lopez Buck will be joining the organization as development director and interim executive director effective immediately.

“The NAHJ board is pleased and proud to welcome Anna Lopez Buck back to NAHJ. She brings to us a strong track record of fundraising and cost control, which is what we need to stabilize our finances and allow us to return to our core mission--the advancement of Latino journalists and the fight for fair and accurate coverage of Latinos and our issues,” said NAHJ president Michele Salcedo.

Over the past decade, Lopez Buck has raised more than $20 million as director of development of National GEM Consortium, a nonprofit organization dedicated to providing science and engineering fellowships in underserved communities; UNITY: Journalists of Color and NAHJ.

In 2004 Hispanic Business magazine named Lopez Buck one of the 100 Most Influential Hispanics. She coordinated and planned fundraising efforts for the President Barack Obama’s Latino Inaugural Celebration in 2009. Lopez Buck serves on the board of the National Hispanic Corporate Council and is a lifetime member of NAHJ.

Read full article

Wednesday, May 18, 2011

Discovery US Hispanic Upfront Lineup Goes “Beyond” with 50 New Series and 30 New Seasons

New York, NY, May 18, 2011 - Leveraging a global content investment of $1 billion dollars across Discovery Communications’ 13 top networks, Discovery US Hispanic today unveiled its new programming lineup and announced that it will also double its production of original current affairs documentaries and series. The result is a powerful content slate for Discovery en Español and Discovery Familia that will give viewers more of what they want: monthly stunts, epic mega productions, 50 new series and 30 new seasons of top rated shows.

This upfront season will be filled with majestic series like FROZEN PLANET, the ultimate portrait of the earth’s Polar regions, DESTINATION 2111, which offers a futuristic picture of what life will be like in Latin America in 2111 and OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them.

Discovery en Español continues to lead with top-notch programs that focus on exceptional storytelling and give viewers a peek into the lives of ordinary people doing extraordinary things. The network is a trailblazer with a longstanding commitment to the Hispanic market. Now, after five years of double-digit ratings growth, Discovery en Español is demonstrating its commitment to go “Beyond” for advertisers once again, by being among the first Hispanic pay TV networks to be measured with C3 NTI ratings starting this October.

A pioneer in its own right, Discovery Familia, the only network to deliver a coveted audience of highly-engaged Hispanic moms and their preschool children, is expected to reach 4 million Hispanic TV homes this year. To demonstrate its confidence in its offering, the network will be fully reportable by July 2011. Discovery Familia will also be introducing a number of new programs and series that speak specifically to the needs of Hispanic moms and fit into the network’s key genres of My Kids, My Home, My Time, as well as the Discovery Kids daytime programming block. Among those are new and exciting series including EARLY INTERVENTION, which will document parents as they work with experts to correct their child’s behavioral problems and EXTREME COUPONING, which follows along as savvy shoppers plan and plot their way to unbelievable savings.

What follows are some of the programs, specials and series presented at this year’s upfront event in New York City.

Discovery en Español


Produced by the Emmy award-winning team behind PLANET EARTH, LIFE and HUMAN PLANET, FROZEN PLANET is a landmark documentary of epic proportions. Four years in the making and shot completely in high definition, this cutting edge series will show life above and below the ice. Viewers will be able to witness the eco-systems and animals of the Arctic and Antarctic, two regions on the front lines of climate change research. The sheer power of the elements combined with the amazing resiliency of the animals that reside there, result in an awe-inspiring natural drama. Until recently, the Russian Arctic has been closed for filming and most of Antarctica has never been recorded, which makes this a groundbreaking effort and an epic series everyone will be keeping their eyes on.


In the early 1990s, the United States Navy began a series of covert sonar tests that were linked to mass die-offs of whales washing up on beaches around the world. These beachings were well-publicized, but startling amateur video and photographic evidence – much of it never released until now – suggests that whales were not the only creatures affected by the Navy’s sonar. In 1997, scientists monitoring underwater microphones recorded a mysterious sound deep in the Pacific Ocean. What made that sound, dubbed "The Bloop," has remained one of the greatest mysteries of the oceans, until now… as Discovery en Español presents the CGI, two-hour special, MERMAIDS.

LIVING UNDER THE RADAR - Original Production

A year after Arizona signed its controversial state immigration bill, ordering immigrants to carry their alien registration documents or face immediate detention, the debate rages on. Opponents call it an open invitation to harassment against Hispanics, regardless of their citizenship status. In July, the Obama administration sued Arizona over the law stating it was unconstitutional. However, now other states are following suit. LIVING UNDER THE RADAR provides viewers with a 360-degree look at a debate that has torn US Citizens apart from those who argue for compassion to those who prefer stricter enforcement. This impactful special will focus on the lives of all those that are caught in the crosshairs, from the very real drama being lived by illegal immigrants and their families, to law enforcement agents, to everyday American citizens who are living in fear on the border.

DESTINATION 2111 - Original Production

What will Latin America be like in the future? This will be the question posed in DESTINATION 2111. Over the span of six hour long episodes, the series will journey through the major metropolitan cities of the continent to offer a vision of what life will be like in 2111. Mexico City, Rio de Janeiro, Sao Paulo, Buenos Aires, Bogota – all these key player cities will come under the microscope as we reveal the until now, unseen future visions of how life will be. In DESTINATION 2111, viewers embark on a fascinating journey towards a possible future that is near and far, believable and incredible.


Nine ordinary Americans volunteer to participate in one of the world's most intense tests of will in the hit series OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them. The strangers were flown in, dropped off and abandoned in a remote corner of Venezuela's southern frontier – a lost world that once lured explorers in search of El Dorado, the legendary City of Gold. They had only the clothes on their backs and a few basic supplies. Their goal? Find their way back to civilization.


Ridley Scott, the visionary mind behind iconic works of science fiction including "Blade Runner" and the "Alien" franchise, and epic adventures such as "Gladiator", brings his unique expertise to PROPHETS OF SCIENCE FICTION, a series that explores legendary figures, including Isaac Asimov, Gene Roddenberry and George Lucas, and examines how their work often inspired future discoveries decades before they took place.


Every summer they return, slashing through a sea of competition to rack up new ratings successes. Grab your scuba gear and climb into the cage, because it's time for SHARK WEEK! Great whites. Hammerheads. Whale sharks. This consistent audience pleaser never fails to reveal remarkable new insights into these magnificent and elusive creatures. SHARK WEEK is television’s longest running programming event and the official mark of summer.


REEL STORY uncovers the truth behind popular crime-and-justice movies that have become part of the fabric of pop culture. The first episode introduces show host and real-life legal crusader Erin Brockovich, who tells the story of the groundbreaking courtroom battle she won against West Coast energy corporation Pacific Gas & Electric. Using scene reconstruction, interviews with the real people the characters were based on, subsequent episodes reveal what really inspired movies including Monster.


HOMECOMING presents a series of surprise military homecomings. Hosted by Billy Ray Cyrus, viewers will watch as soldiers return home to the delight of their loved ones, paying off each personal story with "the" moment so sweet and raw that it cuts through, connecting us as fathers, mothers, husbands and wives.

Discovery Familia

My Kids Programming Block


Each half-hour program of EARLY INTERVENTION will follow one family with a child who is exhibiting problem behaviors. Filmed in observational vérité style, we’ll hear first-person accounts from the parents, the child, and other members of the family directly affected by the problem. These first- person accounts will be punctuated with insight from therapists and top experts in related fields.

My Home Programming Block


EXTREME COUPONING follows along as savvy shoppers plan and plot their way to unbelievable savings. Each of the series’ 12 half-hour episodes introduces viewers to America’s most extreme “super couponers,” sharing why they are so driven by the deals.

From seeing their shocking stockpiles of merchandise they rack up, to demonstrating their dramatic shopping skills, to witnessing how some use their amazing couponing skills to benefit local communities, EXTREME COUPONING shares the world of everyday people in pursuit of extraordinary deals.


Financially stressed couples, families and singles get "tell-it-like-it-is" advice from Alison Griffiths, financial expert. Alison investigates their lives through their bank and credit card statements, analyzes how, where and what they spend money on and calculates the shocking grand total of their debts. Alison explains the practical steps they need to take to kick their bad spending habits for good. Alison develops plans for the participants to follow so they can pay their debts back faster and work towards a brighter financial future.

My Time Programming Block


Because money needs to be spent on your rent, bargain hunting is always in fashion. The host of LOOK FOR LESS shows you how to find today’s most popular looks for a fraction of the cost.

Discovery Kids Programming Block


Looking for adventure? Well, you are JUSTIN TIME! Watch Justin and his pals Olive and Squidgy become stars in the biggest stories of all time, told from every corner of the world. Preschoolers will be surprised how Justin's imaginative adventures reflect their everyday life. Every time our little explorers set out on a new adventure, children will discover that fun has no expiration date, and that life lessons, good values, and true friendships are timeless!


ROB THE ROBOT Join Rob, the galaxy's most curious and adventurous robot as he explores the wondrous planets with his friends Ema, the alien linguist, TK the walking toolkit, and Orbit the quirky artist, in this 3D animated preschool series full of fun and laughter.

About Discovery US Hispanic

Discovery US Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first US Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of US. Hispanic digital tiers nationwide. Discovery Familia is the first US. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. Discovery Familia is expected to reach 4 million Hispanic TV homes in 2011.

LatinVision Finance News

LatinVision Conferences and Events

LatinVision Movers and Shakers

Popular Posts

Marketing to Latinos Business Summit

New York Time

Copyright 2009 ©
LatinVision Media Inc
POB 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by LatinVision Media Inc.

Total Pageviews last month