LatinVision Media News
Tuesday, August 26, 2014
The number seemed baffling considering the packaged-goods industry leans heavily on TV and magazine ads and has long lagged the broader market in digital. Kantar Media shows P&G spent 6.8% of its $2.9 billion measured-media budget last year on online display advertising.
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Friday, August 22, 2014
While the U.S. Census estimates America's whites will become a minority in 2043 - making the country majority-minority - a group says that future is already here. Most of us are multicultural, according to the research and marketing firm EthniFacts, by virtue of where we live and who we marry, among other things.
The group is gathering Friday in New York City's Times Square to unveil their EthniFacts CulturEdge Countdown Clock on a nearby digital billboard, which will count down to Friday, August 22, at 7:46pm Eastern as the time America reached its "Multicultural Tipping Point."
Thursday, August 21, 2014
Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural, says "… marketers may think they trail… general market in adoption of new tech… (though) they are far ahead… should be among the first prospects for marketers… to grow their consumer base…"
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Friday, October 26, 2012
El Clasificado and EC Hispanic Media Take Home 16 Awards at the Annual Conference of the National Association of Hispanic Publications (NAHP)
The largest classified free Spanish weekly publication in the nation and flagship of EC Hispanic Media Group,El Clasificado, takes home 16 awards, including seven gold, in the 27th annual convention of the National Association of Hispanic Publications (NAHP), held October 18-20 in San Diego, CA.
The awards of "Outstanding Classified Section" and "Outstanding Circulation Program" lie again - for the eleventh time - with El Clasificado, a publication that began 24 years ago in East Los Angeles and currently distributes 500,000 copies per week in 46 geographical zones throughout 22,000 distribution points extending from the Central Valley of California to San Diego, and recently Yuma, Arizona.
Other EC Hispanic Media properties received important honors at the convention. Silver went to Quinceanera.com magazine, which took home the "Outstanding Lifestyle Section" and the sports supplement Copa America won "Outstanding Design Magazine in a Newsprint Format". In the digital area, the EC Hispanic Media’s corporate site received a first place and Quinceanera.com and e-newsletter "Salud y Niños" both placed second for its excellent design.
In addition to the 16 awards won,Martha de la Torre, co-founder and CEO of El Clasificado and EC Hispanic Media, received the "Outstanding Latina Publisher" award for her important work in the Hispanic media industry in the US for the last two decades. "I am very proud of all this recognitions and even more so to still lead a media company that continues to grow and expand to other markets outside of California. Our goal remains to provide quality content focused on our communities, in print, on the web and via mobile devices."
The main publications of EC Hispanic Media are El Clasificado, Quinceanera.com and El Punto, which was launched in 2012. The digital portals that integrate the brand are quinceanera.com, elpuntosemanal.com, susociodnegocios.com, alborde.com, miautoplaza.com, pacoslist.com and elclasificado.com, which currently yield over 10 million page views per month and 600,000 unique visitors.
About the NAHP awards
The Jose Marti Publishing Awards are presented by the NAHP, Inc., an organization representing the leading Spanish language publications in the U.S., including the District of Columbia and Puerto Rico. The José Martí Publishing Awards are the largest Hispanic Media awards in the United States, with over 90 print categories received for articles, photos, digital platforms and publications as a whole.
About El Clasificado and EC Hispanic Media
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona.
Thursday, September 27, 2012
Over 2,000 Spanish Language eBook Titles from Santillana USA's Catalog are Now Available on Apple's iBookstore
This rise in demand is attributed partly to the popularity of titles buzzing at times in Latin America. With nearly half of Santillana's ebooks by Latin American authors, Spanish language book lovers in the U.S. will be able to purchase bestsellers from that region as soon as they are released, simultaneously with their international counterparts.
This digital catalog also contains a significant number of children's and young adults' titles originally written in Spanish. With over 400 ebooks in that category, Santillana becomes one of the few Spanish language publishers catering to that audience with such large selection.
Best-sellers include children's titles such as Matilda, Judy Moody titles, Judy Moody & Stink titles, as well as the entire Crepusculo collection (Twilight) for young adults. In the fiction category, La Reina del Sur by Arturo Perez-Reverte and Conquistadora by Esmeralda Santiago rank as top sellers. Querida Dra. Polo by Dr. Ana Maria Polo; Pablo Escobar: el patron del mal by Alonso Salazar; Kiyosaki's Padre Rico, Padre Pobre (Rich Dad, Poor Dad); and La civilizacion del espectaculo by Nobel Prize winner Mario Vargas Llosa are bestselling non-fiction titles.
Taking advantage Apple's unique fixed layout format, which displays illustrated books such as children's titles beautifully, the publisher boasts the largest selection of these types of titles in Spanish in the U.S. These include picture books, graphic novels, and travel guides.
By offering such an ample selection on the iBookstore, Santillana is making its catalog easily accessible to Spanish language book lovers who own an iPhone, iPad or iPod touch, putting a global selection of titles literally at the fingertips of millions of readers.
Download any of the Santillana titles from the iBookstore on iPhone, iPad and iPod touch or at www.iTunes.com/Santillana
SOURCE: Santillana USA
Monday, September 17, 2012
El Clasificado’s robust distribution network includes over 22,000 distribution points, 290 cities and 46 geographic zones that extend from California’s Central Valley to Tijuana, Mexico and now Yuma, Arizona.
“El Clasificado started distributing 50,000 magazines in East Los Angeles more than two decades ago, and I honestly never thought we would surpass 500,000,” said Joe Badame, co-founder and COO. “I am also very proud to have a presence in Arizona, which is the first step in our company’s vision to expand across the main Hispanic markets in the country.”
El Clasificado has not only increased its circulation, but has also continued to fulfill the needs of US Hispanic consumers by providing other successful print publications such as El Punto, a content-focused monthly newspaper with a distribution of 100,000 copies.
“The void in other markets from shrinking newspapers both in English and Spanish facilitated our growth in print. Small and large advertisers alike are asking us to accelerate our upcoming print expansion plans into Northern California and other states,” explained Martha de la Torre, founder and CEO of El Clasificado. “We are very methodical about our distribution growth and this circulation expansion is in line with what our readers want. This print expansion is concurrent with the growth of our digital products and seeks to optimize results for our clients.”.
El Clasificado's growth efforts and entrepreneurial spirit have been recognized by organizations such as Ernst & Young, the Initiative for a Competitive Inner City (ICIC)/Bloomberg BusinessWeek, and Los Angeles Business Journal. In addition, the National Association of Hispanic Publication has recognized El Clasificado for its outstanding distribution system for the last decade.
About El Clasificado:
El Clasificado, an EC Hispanic Media, company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic Media also owns elclasificado.com, which generates 10 million monthly page views from over 600,000 unique visitors across the United States.
SOURCE: El Clasificado
Thursday, September 6, 2012
Print publications have always been popular venues to advertise to Arizona Latinos.
Even as Latinos have turned toward the Internet and digital ads for their news and shopping needs, newspapers, magazines, and bulk mail continue to be effective in reaching them.
Which publication you choose depends on the characteristics of the specific demographic you are targeting.
For example, if you are targeting predominately Spanish-speaking Hispanic consumers, you usually advertise in Spanish-language weeklies such as La Voz, its sister publication TV y Mas, and Prensa Hispana.
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Friday, June 22, 2012
“I am very pleased with our decision to expand our relationship with El Latino,” said Barbara J. DesMarteau, Acting President of the National Hispana Leadership Institute. “NHLI and El Latino complement each other with similar goals for the Hispanic community, and this collaboration will provide additional opportunities to support our organization’s missions.”
El Latino Newspaper has been operating for the past 23 years and prides itself on professionally serving, educating and informing the Hispanic community. Recipient of numerous awards, El Latino is one of the most widely read Spanish newspapers across California.
“It’s a great honor to partner with NHLI, to mutually empower Latinas…” said, Fanny Miller, Publisher at El Latino Newspaper.
NHLI is a nonprofit organization which promotes Latinas as ethical leaders through a number of prestigious programs.
About El Latino-San Diego and Fanny Miller
El Latino-San Diego is the largest Hispanic newspaper in San Diego County and the largest Hispanic owned Spanish-language publication in California. A national, state and local award winning publication offering the most relevant local news in the county and a monthly readership of over 910,000. Fanny Miller, CEO/President of El Latino-San Diego, founded the publication 24 years ago and continues to deliver a product that the community needs and asks for. “We not only cover the market, we are the market” –Fanny Miller. Understanding the severe need for information relating to health issues within the Latino community, Fanny Miller and El Latino-San Diego together present Celebrando.
National Hispana Leadership Institute
Founded in 1987, NHLI is the nation’s premiere training institution exclusively dedicated to Latina leadership training. Celebrating its 25th Anniversary, NHLI has developed into a major success story and has become a key player in forging leaders serving America today. Learn more at www.nhli.org and connect with us on twitter.com/#!/NHLI, facebook.com/nationalhispanaleadershipinstitute, and youtube.com/user/NHLI1
Tuesday, May 22, 2012
Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair of Guadalajara and the University of Guadalajara Foundation say that Los Angeles is actually the second largest “Mexican” city, behind Mexico City and above Guadalajara and Monterrey.
Of the 100 or so publisher and sponsor booths, two startups that didn’t have any books on display may portend the event’s future. The first, BajaLibros.com (literally “download books” in English) launched one year ago in Argentina and now sells to readers across Latin America and the U.S. It offers a variety of Spanish-language eBooks in Adobe Digital Editions format. The second, LibrosBooks.com based in El Paso, Texas, opened up shop this past January to sell Spanish-language paper books to both U.S. and Mexican readers. Both companies see that Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.
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Wednesday, March 28, 2012
Figures from Kantar Media show P&G spent $2.95 billion in 2011, down 5.4 percent from the prior year. P&G remained the nation's largest TV advertiser despite a 6.8 percent spending dip to $1.7 billion. P&G ranked second in Hispanic Media spending, at $210 million, down 9.6 percent from 2010. A news release from Kantar Media says it's the 9th straight year that P&G has ranked as the top advertiser in the U.S.
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Tuesday, February 14, 2012
The change to OKEspañol centers on the newspaper’s plans to expand on local, national and international levels. The new name cuts across the different and diverse Hispanic/Latino cultures as a word that is widely recognized and embraced by Latinos. OKEspañol will not only expand its print presence in other markets, but it will concentrate its growth digitally through its web presence. As the changes continue to develop, one immediate change that will take place is the newspaper’s distribution and publication alignment in Utah. Starting with the issue released this past Saturday,
OKEspañol will be published and delivered twice weekly on a Wednesday and Saturday schedule. OKEspañol will continue to be delivered free-of-charge to more than 11,500 Latino families along the Wasatch Front as well as through its network of racks at stores and business locations.
In preparation to expand the OKEspañol brand, the newspaper’s resources have been restructured to better meet the local, national and international mission of OKEspañol. Greg Peterson, OKEspañol Publisher, said, “We are now focused on an incredible opportunity to grow the newspaper to our current Utah subscriber base as well as to markets beyond our Utah borders. The name El Observador de Utah connected us to a Utah audience, OKEspañol includes Utah but it transcends geography and culture with a universal appeal that extends from the United States throughout Latin America and beyond.” Peterson further said, “As we look at expansion, we steadfastly maintain a strong commitment to our Utah-based market and continue the focus on providing Utah’s Hispanic community with the trusted coverage they have come to expect.”
Peterson also noted OKEspañol’s plan to extend its reach was in response to the powerful demographic changes in Utah and the United States as reflected in the 2010 Census and other studies. In 2011, the Pew Hispanic Center released a study regarding the 2010 Census results, which reflects that the growth of the Latino community in the United States outpaced all previous estimates. For example, just looking at 33 states in the Pew Hispanic Center Study, the study showed that twenty-eight states had more Hispanics than originally forecasted.
Launched February 9, 2010 as El Observador de Utah, OKEspañol has rapidly become Utah’s largest Spanish language newspaper. OKEspañol delivers current news and information impacting the lives and communities of Utah’s Hispanics.
Tuesday, January 31, 2012
Monday, December 12, 2011
Sunday, December 11, 2011
Thursday, November 17, 2011
EC Hispanic Media and J.D. Power and Associates team to produce unique Print and Online content for Hispanic Market
Wednesday, November 16, 2011
Friday, October 28, 2011
Tuesday, October 25, 2011
Monday, October 17, 2011
Wednesday, October 5, 2011
American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign
Wednesday, September 21, 2011
Tuesday, September 6, 2011
Thursday, September 1, 2011
Thursday, August 11, 2011
Thursday, August 4, 2011
Monday, August 1, 2011
Thursday, July 28, 2011
Veronica is as smart as she is sexy, leading her prey of listeners to dance clubs from coast to coast, where "Freak Like Me" can be heard exclusively before its worldwide digital release on August 30. Fans will be able to purchase the feature track next month, while Veronica gears up for her music video, featuring a racy and steamy elevator scene with male model/actor Antonio Sabato, Jr.
If anyone knows how to make people want more, it's Billboard Magazine's cat-clad cover girl. Veronica endorses some political controversies on this week's front page of this hot-off-the-press issue, some of which may either earn her a censor bar across her fiery red lips or a badge of courage for speaking her mind, uninhibited and unfiltered. "My career may have started as a model or sex symbol, but it has nothing to do with the fact that I'm also able to express myself as an artist," defends Veronica.
At a time of year when the music industry exploits airwaves with Top 40 mega-moneymakers such as Britney Spears, Lady Gaga and Katy Perry, it's often rare that a newcomer gets a Billboard nod. But Veronica remains an exception to that common tale. Billboard's Hot Dance Club chart has been admiring her popularity since the inception of "Freak Like Me" in major national clubs last spring, stepping her up indefinite notches on its coveted song list.
At 5'2", Mayra Veronica stands tall to naysayers that doubt her inevitable musical crossover from Latin roots to American soil, "I'm bringing my soul, not just my voice. My music transcends language barriers and should erase stereotypes. Old rules no longer apply, it's not a label's world anymore, it's an artist's world." This Cuban missile may have started an American revolution, and ends it on the dance floor.
AOL Homepage: http://blog.music.aol.com/2011/07/26/billboard-mayra-veronica
Official Website: http://www.mayraveronica.com
SOURCE Billboard Magazine
Tuesday, July 26, 2011
Monday, July 18, 2011
Thursday, July 14, 2011
The board of directors of the National Association of Hispanic Journalists announced Monday that Anna Lopez Buck will be joining the organization as development director and interim executive director effective immediately.
Wednesday, May 18, 2011
This upfront season will be filled with majestic series like FROZEN PLANET, the ultimate portrait of the earth’s Polar regions, DESTINATION 2111, which offers a futuristic picture of what life will be like in Latin America in 2111 and OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them.
Discovery en Español continues to lead with top-notch programs that focus on exceptional storytelling and give viewers a peek into the lives of ordinary people doing extraordinary things. The network is a trailblazer with a longstanding commitment to the Hispanic market. Now, after five years of double-digit ratings growth, Discovery en Español is demonstrating its commitment to go “Beyond” for advertisers once again, by being among the first Hispanic pay TV networks to be measured with C3 NTI ratings starting this October.
A pioneer in its own right, Discovery Familia, the only network to deliver a coveted audience of highly-engaged Hispanic moms and their preschool children, is expected to reach 4 million Hispanic TV homes this year. To demonstrate its confidence in its offering, the network will be fully reportable by July 2011. Discovery Familia will also be introducing a number of new programs and series that speak specifically to the needs of Hispanic moms and fit into the network’s key genres of My Kids, My Home, My Time, as well as the Discovery Kids daytime programming block. Among those are new and exciting series including EARLY INTERVENTION, which will document parents as they work with experts to correct their child’s behavioral problems and EXTREME COUPONING, which follows along as savvy shoppers plan and plot their way to unbelievable savings.
What follows are some of the programs, specials and series presented at this year’s upfront event in New York City.
Discovery en Español
Produced by the Emmy award-winning team behind PLANET EARTH, LIFE and HUMAN PLANET, FROZEN PLANET is a landmark documentary of epic proportions. Four years in the making and shot completely in high definition, this cutting edge series will show life above and below the ice. Viewers will be able to witness the eco-systems and animals of the Arctic and Antarctic, two regions on the front lines of climate change research. The sheer power of the elements combined with the amazing resiliency of the animals that reside there, result in an awe-inspiring natural drama. Until recently, the Russian Arctic has been closed for filming and most of Antarctica has never been recorded, which makes this a groundbreaking effort and an epic series everyone will be keeping their eyes on.
In the early 1990s, the United States Navy began a series of covert sonar tests that were linked to mass die-offs of whales washing up on beaches around the world. These beachings were well-publicized, but startling amateur video and photographic evidence – much of it never released until now – suggests that whales were not the only creatures affected by the Navy’s sonar. In 1997, scientists monitoring underwater microphones recorded a mysterious sound deep in the Pacific Ocean. What made that sound, dubbed "The Bloop," has remained one of the greatest mysteries of the oceans, until now… as Discovery en Español presents the CGI, two-hour special, MERMAIDS.
LIVING UNDER THE RADAR - Original Production
A year after Arizona signed its controversial state immigration bill, ordering immigrants to carry their alien registration documents or face immediate detention, the debate rages on. Opponents call it an open invitation to harassment against Hispanics, regardless of their citizenship status. In July, the Obama administration sued Arizona over the law stating it was unconstitutional. However, now other states are following suit. LIVING UNDER THE RADAR provides viewers with a 360-degree look at a debate that has torn US Citizens apart from those who argue for compassion to those who prefer stricter enforcement. This impactful special will focus on the lives of all those that are caught in the crosshairs, from the very real drama being lived by illegal immigrants and their families, to law enforcement agents, to everyday American citizens who are living in fear on the border.
DESTINATION 2111 - Original Production
What will Latin America be like in the future? This will be the question posed in DESTINATION 2111. Over the span of six hour long episodes, the series will journey through the major metropolitan cities of the continent to offer a vision of what life will be like in 2111. Mexico City, Rio de Janeiro, Sao Paulo, Buenos Aires, Bogota – all these key player cities will come under the microscope as we reveal the until now, unseen future visions of how life will be. In DESTINATION 2111, viewers embark on a fascinating journey towards a possible future that is near and far, believable and incredible.
OUT OF THE WILD: VENEZUELA
Nine ordinary Americans volunteer to participate in one of the world's most intense tests of will in the hit series OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them. The strangers were flown in, dropped off and abandoned in a remote corner of Venezuela's southern frontier – a lost world that once lured explorers in search of El Dorado, the legendary City of Gold. They had only the clothes on their backs and a few basic supplies. Their goal? Find their way back to civilization.
PROPHETS OF SCIENCE FICTION
Ridley Scott, the visionary mind behind iconic works of science fiction including "Blade Runner" and the "Alien" franchise, and epic adventures such as "Gladiator", brings his unique expertise to PROPHETS OF SCIENCE FICTION, a series that explores legendary figures, including Isaac Asimov, Gene Roddenberry and George Lucas, and examines how their work often inspired future discoveries decades before they took place.
SHARK WEEK 25 YEARS
Every summer they return, slashing through a sea of competition to rack up new ratings successes. Grab your scuba gear and climb into the cage, because it's time for SHARK WEEK! Great whites. Hammerheads. Whale sharks. This consistent audience pleaser never fails to reveal remarkable new insights into these magnificent and elusive creatures. SHARK WEEK is television’s longest running programming event and the official mark of summer.
REEL STORY uncovers the truth behind popular crime-and-justice movies that have become part of the fabric of pop culture. The first episode introduces show host and real-life legal crusader Erin Brockovich, who tells the story of the groundbreaking courtroom battle she won against West Coast energy corporation Pacific Gas & Electric. Using scene reconstruction, interviews with the real people the characters were based on, subsequent episodes reveal what really inspired movies including Monster.
HOMECOMING presents a series of surprise military homecomings. Hosted by Billy Ray Cyrus, viewers will watch as soldiers return home to the delight of their loved ones, paying off each personal story with "the" moment so sweet and raw that it cuts through, connecting us as fathers, mothers, husbands and wives.
My Kids Programming Block
Each half-hour program of EARLY INTERVENTION will follow one family with a child who is exhibiting problem behaviors. Filmed in observational vérité style, we’ll hear first-person accounts from the parents, the child, and other members of the family directly affected by the problem. These first- person accounts will be punctuated with insight from therapists and top experts in related fields.
My Home Programming Block
EXTREME COUPONING follows along as savvy shoppers plan and plot their way to unbelievable savings. Each of the series’ 12 half-hour episodes introduces viewers to America’s most extreme “super couponers,” sharing why they are so driven by the deals.
From seeing their shocking stockpiles of merchandise they rack up, to demonstrating their dramatic shopping skills, to witnessing how some use their amazing couponing skills to benefit local communities, EXTREME COUPONING shares the world of everyday people in pursuit of extraordinary deals.
Financially stressed couples, families and singles get "tell-it-like-it-is" advice from Alison Griffiths, financial expert. Alison investigates their lives through their bank and credit card statements, analyzes how, where and what they spend money on and calculates the shocking grand total of their debts. Alison explains the practical steps they need to take to kick their bad spending habits for good. Alison develops plans for the participants to follow so they can pay their debts back faster and work towards a brighter financial future.
My Time Programming Block
LOOK FOR LESS
Because money needs to be spent on your rent, bargain hunting is always in fashion. The host of LOOK FOR LESS shows you how to find today’s most popular looks for a fraction of the cost.
Discovery Kids Programming Block
Looking for adventure? Well, you are JUSTIN TIME! Watch Justin and his pals Olive and Squidgy become stars in the biggest stories of all time, told from every corner of the world. Preschoolers will be surprised how Justin's imaginative adventures reflect their everyday life. Every time our little explorers set out on a new adventure, children will discover that fun has no expiration date, and that life lessons, good values, and true friendships are timeless!
ROB THE ROBOT
ROB THE ROBOT Join Rob, the galaxy's most curious and adventurous robot as he explores the wondrous planets with his friends Ema, the alien linguist, TK the walking toolkit, and Orbit the quirky artist, in this 3D animated preschool series full of fun and laughter.
About Discovery US Hispanic
Discovery US Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first US Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of US. Hispanic digital tiers nationwide. Discovery Familia is the first US. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. Discovery Familia is expected to reach 4 million Hispanic TV homes in 2011.
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