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Monday, November 10, 2014
Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers
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Monday, November 3, 2014
SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.
Hispanic Americans make up more than 17 percent of the U.S. population and spend approximately $1 trillion a year. As one of the fastest growing populations in the U.S., Hispanics represent a major consumer segment that companies need to better understand.
Univision's trusted brand and unprecedented consumer reach, combined with SSI's experience and reputation among researchers, fundamentally changes the market for Hispanic consumer research.
"As the leading media brand among U.S. Hispanics, we are pleased to partner with SSI to introduce the first robust Hispanic offering in this space," said Rick Alessandri, Executive Vice President, Enterprise Development at Univision Communications. "Hispanics are driving a demographic boom in the U.S. with impact across virtually every sector making it more important than ever to have reliable data to understand this vital consumer group."
"Hispanics have been underrepresented in the marketplace, both in terms of advertising spend and market research," said Chris Fanning, President and CEO of SSI. "The demand for Hispanic research and insights has always been very strong but, until now, researchers have suffered from a lack of broad access to this important community. Univision has tremendous Hispanic reach and is one of the most respected and trusted brands in the U.S. today. We are very excited about this new alliance and the opportunity to provide marketers with much broader and deeper insights into the U.S. Hispanic community," said Fanning.
SSI takes a unique approach to building and managing panels by operating 62 proprietary panels in 86 sample countries on a single, integrated technology platform worldwide. The Que Crees? panel is built on top of this same technology platform and benefits from the same high quality controls and methodologies of all SSI panels.
Due to the fact that SSI panels are over 90 percent proprietary, SSI owns the respondent relationship and is constantly optimizing, protecting and growing the panel universe.
As part of this program, SSI will supply an entire suite of reward options to survey respondents. It developed the panel registration Website and the infrastructure to make the survey-taking experience enjoyable and rewarding. By participating in market research studies, Univision subscribers who sign up through www.quecrees.com will have the opportunity to shape future products and services targeting the Hispanic marketplace.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 94% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 88% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, the first bilingual digital network serving Hispanic America, Uforia, the leading Hispanic digital music service, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.
Que Crees? is a trademark of Survey Sampling International LLC
SOURCE Survey Sampling International
Saturday, October 11, 2014
As a digital marketer, I have been exposed to countless actions that have claimed to target Hispanic consumers—and honestly, I think that many of the approaches that both brands and their agencies take (although mostly with good intentions) fail to deliver on their true potentials. In some cases, they even backfire.
Here are three things that marketers fail to understand about effectively reaching the Hispanic audience, and what you can do to resolve them:
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Friday, October 3, 2014
Linda Ong, president of brand consulting TruthCo said bi-culturals who identify themselves as equally Latino and American are key to reaching a majority of Hispanic viewers because of they are socially integrated with all types of people while still identifying with their Hispanic culture. From a social media perspective, bi-culturals are tweeting and talking about Hispanic programming in English, which also reaches a general market audience.
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Thursday, October 2, 2014
“We are migrating to the age where all media is digital,” Gadsby, the CEO of & Latin America, told Dade Hayes, executive editor at Broadcasting & Cable, ...
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Wednesday, October 1, 2014
“CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women”
The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.
CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.
“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH," said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.
"CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women," said Ivan Adaime, Digital Vice President of impreMedia.
Handles Social Media: Twitter, Facebook, Instagram, Pinterest: ChicaFreshUS
impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial - 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedia’s strong local presence in the top DMA’s that represent 59% of the 15 U.S. Hispanic market. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.
It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore's Hispanic Ad Focus' top ten.
Monday, September 29, 2014
The chaos of the Internet has wrecked on the industry and has left journalism schools scurrying to plug the digital holes in their curriculum, while universities ignore the Latino demographic tsunami that is moments away from engulfing and sinking their proverbial ship.
According to the Pew Research Center, 800,000 U.S.-born Latinos enter adulthood each year, which is expected to rise to over a million annually. By 2060, they will account for 31 percent of the U.S. population. The implications of the population shift are stark for higher education and the media.
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Wednesday, September 24, 2014
It was done neither quietly nor stealthily, but rather naturally. By focusing on hard work and the most basic market forces – recognizing a niche and filling it – Spanish language and bilingual newspapers found success in an age where many long-standing flagship papers are struggling or vanishing into oblivion, as Denver’s Rocky Mountain News did in February 2009.
In every major or mid-level city or town in the country there can be found, a well-established Spanish-language or bilingual paper. (La Voz Bilingue has served Denver for forty years.) But, over the last twenty-five years, Spanish-language or bilingual papers have sprung up in towns rarely thought of as Latino population centers.
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Tuesday, September 23, 2014
The annual conference, geared toward those in the business of TV and video intended for Hispanic audiences, is presented by Broadcasting & Cable and Multichannel News magazines. Around 500 industry executives, including those from advertising, programming, production, brand sponsors, digital TV and marketing, will assemble at the Marriott Marquis in New York City on Thursday, Oct. 2.
The agenda includes panel discussions, keynote interviews and special presentations, on the following five topics: advertising, programming, sports rights, marketing and distribution.
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Friday, September 19, 2014
"We are embarking on a new journey to empower Hispanic business professionals to achieve their full educational, economic and social potential," said Manny Gonzalez, CEO, NSHMBA. "By enhancing the skills, experiences and relationships for our constituents, we are taking an important step towards reaching our ultimate goal of becoming the leading catalyst for Hispanic achievement by 2025."
In addition to providing strategic and creative direction for the rebranding project, Sensis will support the launch of the new brand identity, developing an integrated marketing strategy and a social media and public relations campaign.
"We are proud to be selected to help NSHMBA in this very important step as they rebrand an organization that is already recognized as the predominant Hispanic professional organization in the U.S.," said Jose Villa, president, Sensis.
The National Society of Hispanic MBAs (NSHMBA): formed in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 40 chapters and nearly 30,000 members in the U.S. and Puerto Rico. NSHMBA is dedicated to building and advancing Hispanic leadership, advocating the pursuer of higher education and providing its members with world-class professional development and career management programs. Visit www.nshmba.org
About Sensis: A cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency's unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Visit SensisAgency.com.
SOURCE National Society of Hispanic MBAs
Thursday, September 18, 2014
Prior to 2004, Americans placed more trust in mass media than they do now, with slim majorities saying they had a "great deal" or "fair amount" of trust. But over the course of former President George W. Bush's re-election season, the level of trust fell significantly, from 54% in 2003 to 44% in 2004. Although trust levels rebounded to 50% in 2005, they have failed to reach a full majority since.
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Tuesday, September 16, 2014
Xfinity Freeview Latino will take place from Sept. 22 through Oct. 5 and will be available to all Xfinity TV customers on Xfinity On Demand, Xfinity.com/Latino and on the Xfinity TV Go app.
During that time those customers will have access for free to a Latino offering totaling in excess of 3,500 programs and 2,500 hours of Xfinity On Demand content.
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Tuesday, September 9, 2014
MediaMath se asocia con DataXpand para ampliar la capacidad global de manejo de datos sobre audiencias
Por medio de integraciones con empresas editoriales de primera categoría que son sus socias, la plataforma de DataXpand crea los segmentos de audiencia más fiables partiendo de datos anónimos sobre conducta de navegación y aspectos demográficos. Los segmentos de audiencia de DataXpand se pueden activar por medio de TerminalOne para ayudar a las empresas vendedoras a lograr mejor las metas que se proponen, desde el reconocimiento de su marca hasta un mayor rendimiento de su inversión en publicidad.
"La integración con DataXpand ocurre después del anuncio de nuestra alianza con Headway Digital, lo cual enfatiza aún más el rápido aumento del consumo de medios digitales por parte del público de América Latina y del que está surgiendo en los Estados Unidos", afirmó Greg Williams, Cofundador y Vicepresidente Senior de las Alianzas OPEN de MediaMath. "Al proporcionar a nuestros clientes acceso sin interrupciones a las audiencias de DataXpand, les estamos brindando ayuda adicional para encontrar los consumidores que han seleccionado y establecer contacto con ellos".
Sebastian Yoffe, Cofundador y Director Gerente de DataXpand, agregó: "Nuestros públicos globales otorgarán a los anunciadores de MediaMath un acceso sin precedentes a mercados a los cuales nunca habían podido llegar en América Latina, Europa y la población de los Estados Unidos. No podríamos estar más complacidos de trabajar conjuntamente con la líder en mercadotécnica programada, y de colaborar con ella para asegurar que sus clientes perciban el más alto valor que se pueda sustentar en datos cuando ejecuten sus campañas internacionales".
MediaMath (mediamath.com) es una empresa de tecnología de envergadura global que está a la cabeza del movimiento que se propone revolucionar la mercadotecnia tradicional y generar resultados transformadores para las empresas vendedoras por medio de su sistema operativo TerminalOne Marketing Operating System™. MediaMath, pionera en la industria por haber lanzado la primera plataforma especializada en la demanda, Demand-Side Platform (DSP), en 2007, el año en que se fundó, es la única compañía de su tipo que dota a las empresas vendedoras de una plataforma abierta y que se puede ampliar para desatar la potencia de la mercadotécnica basada en metas a gran escala, de modo transparente y en toda la empresa. T1 activa los datos, automatiza la ejecución y optimiza las interacciones en todos los medios a los que se puede dirigir el mensaje, lo cual se traduce en un desempeño, una transparencia y un control superiores para todas las empresas vendedoras, y en experiencias mejores y más individualizadas para los consumidores. Tiene un equipo administrador experimentado que dirige 14 emplazamientos globales ubicados en los cinco continentes. Entre sus clientes clave están todas las sociedades importantes de control de agencias, las agencias operativas y las principales marcas en todos los sectores verticales.
DataXpand es el primer Mercado de Datos sobre Audiencias que tiene una escala y un alcance verdaderamente globales. La plataforma proporciona datos de muy alta calidad y ricos en información sobre mercados que no se habían explotado antes y se centra en los públicos de América Latina, Europa y los Estados Unidos. Por medio de sus empresas editoriales de primera categoría, DataXpand crea los segmentos de audiencia mejores y más fiables partiendo de la forma en que los usuarios navegan, hacen búsquedas y muestran interés e intenciones, así como de los idiomas que hablan, su edad, su sexo, etcétera. Busque información adicional en www.dataxpand.com o envíe un correo electrónico a firstname.lastname@example.org.
Friday, September 5, 2014
Like most media events in digital times this list of top latino talent begins on Twitter. Friends, fans, family, and especially colleagues of excellent Latinos in media recommend them to @vato, me. I add all of the recommended Twitter handles to a private Twitter List that I build and monitor throughout the year in Tweetdeck. I have created a Collection in Tweetdeck for storing specific top Latino tweets for embedding throughout next year's list, just as I have Alberto Ciurana's mighty tweet below.
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Wednesday, September 3, 2014
This thought and others flashed in neon across my mind as I sipped white wine recently in a San Antonio ballroom to celebrate 30 years of tilling the soil to transform newsrooms into diverse work places by the National Association of Hispanic Journalists
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Friday, August 29, 2014
The program kicks-off August 30 at the People en Español Festival in San Antonio, TX with weekend-long festivities. Families can take part in a number of fun-filled activities at the Coca-Cola booth, where generations of Hispanics will connect around their cultural heritage. Activities include taking larger-than-life family photos, enjoying surprise musical performances and sharing culinary traditions. Lucky winners will also be selected to share happiness through the Share a Coke Machine or attend the People en Español Festival’s Youth Concert.
“There is no better time to launch ‘Momentos Coke’ than at the People en Español Festival,” said Alba Adamo, Group Director of Hispanic Marketing at The Coca-Cola Company. “It’s the perfect place for families to come together and make new memories while celebrating their culture and heritage.”
Attendees will also have the opportunity to enter Coca-Cola’s “Momentos Coke” Sweepstakes hosted in honor of Hispanic Heritage Month. Families can enter for a chance to win one of nine Grand Prize travel experiences that includes a $2,000 Delta Air Lines travel voucher and a $1,000 gift card, 27 Second place prizes that includes a $500 Delta Air Lines travel voucher and 270 third place prizes that includes a $40 value Univision Mobile Sim Kit so winners can keep in touch with family members. To enter the contest participants can upload a picture of family moments to Twitter or Instagram and tag it using the hashtag #MomentosCoke, then become a My Coke Rewards member to claim their entry. A My Coke Rewards product code can also be submitted as an entry on the website, www.MomentosCoke.com.
“Because Hispanic Americans are so passionate about their families and culture, in celebration of this Hispanic Heritage Month, Coca-Cola will make it possible for families to spend meaningful moments together regardless the distance,” said Adamo.
For more information about how to enter Coca-Cola’s Hispanic Heritage Month Family Sweepstakes, please visit www.MomentosCoke.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Thursday, August 28, 2014
Xoom's Newest Advertising Campaign for the Hispanic Market Features Testimonials From Actual Xoom Customers
"Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads," said Theresa Pasinosky, Director of Marketing for Latin America and Caribbean at Xoom. "It feels great to see how Xoom has changed our customers' lives, and has given them some time back to spend with their kids. These are real life customers that depend on us to help them take care of their families. We need to be dependable, transparent and the best we can be. Always."
A Xoom customer featured in the television commercials is Maria Mancia, She used to waste a lot of time going to the store, standing in line, waiting to send money. This was time that she would have preferred to spend with her children, reading and playing. When she discovered Xoom, she was able to send money in one or two minutes using the Xoom app. Maria is a happy customer who understands the time-saving benefit of using Xoom --and not going to a store.
Two new commercials, which launched this week, can be viewed here: https://www.youtube.com/watch?v=gT5hvAu23Yc and https://www.youtube.com/watch?v=qLGO5mDrAGw
In 2012, Xoom won the Gold from the ANA Multicultural Excellence Awards for "Save the Pigs," as best campaign developed to reach Hispanic consumers. This year, Xoom won a Silver Award and a Bronze Award in the 35th Annual Telly Awards for two television campaigns, "Red and White Heroes" and "Pony." The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom's more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at www.xoom.com.
Tuesday, August 26, 2014
The number seemed baffling considering the packaged-goods industry leans heavily on TV and magazine ads and has long lagged the broader market in digital. Kantar Media shows P&G spent 6.8% of its $2.9 billion measured-media budget last year on online display advertising.
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Friday, August 22, 2014
While the U.S. Census estimates America's whites will become a minority in 2043 - making the country majority-minority - a group says that future is already here. Most of us are multicultural, according to the research and marketing firm EthniFacts, by virtue of where we live and who we marry, among other things.
The group is gathering Friday in New York City's Times Square to unveil their EthniFacts CulturEdge Countdown Clock on a nearby digital billboard, which will count down to Friday, August 22, at 7:46pm Eastern as the time America reached its "Multicultural Tipping Point."
Thursday, August 21, 2014
Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural, says "… marketers may think they trail… general market in adoption of new tech… (though) they are far ahead… should be among the first prospects for marketers… to grow their consumer base…"
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Friday, October 26, 2012
El Clasificado and EC Hispanic Media Take Home 16 Awards at the Annual Conference of the National Association of Hispanic Publications (NAHP)
The largest classified free Spanish weekly publication in the nation and flagship of EC Hispanic Media Group,El Clasificado, takes home 16 awards, including seven gold, in the 27th annual convention of the National Association of Hispanic Publications (NAHP), held October 18-20 in San Diego, CA.
The awards of "Outstanding Classified Section" and "Outstanding Circulation Program" lie again - for the eleventh time - with El Clasificado, a publication that began 24 years ago in East Los Angeles and currently distributes 500,000 copies per week in 46 geographical zones throughout 22,000 distribution points extending from the Central Valley of California to San Diego, and recently Yuma, Arizona.
Other EC Hispanic Media properties received important honors at the convention. Silver went to Quinceanera.com magazine, which took home the "Outstanding Lifestyle Section" and the sports supplement Copa America won "Outstanding Design Magazine in a Newsprint Format". In the digital area, the EC Hispanic Media’s corporate site received a first place and Quinceanera.com and e-newsletter "Salud y Niños" both placed second for its excellent design.
In addition to the 16 awards won,Martha de la Torre, co-founder and CEO of El Clasificado and EC Hispanic Media, received the "Outstanding Latina Publisher" award for her important work in the Hispanic media industry in the US for the last two decades. "I am very proud of all this recognitions and even more so to still lead a media company that continues to grow and expand to other markets outside of California. Our goal remains to provide quality content focused on our communities, in print, on the web and via mobile devices."
The main publications of EC Hispanic Media are El Clasificado, Quinceanera.com and El Punto, which was launched in 2012. The digital portals that integrate the brand are quinceanera.com, elpuntosemanal.com, susociodnegocios.com, alborde.com, miautoplaza.com, pacoslist.com and elclasificado.com, which currently yield over 10 million page views per month and 600,000 unique visitors.
About the NAHP awards
The Jose Marti Publishing Awards are presented by the NAHP, Inc., an organization representing the leading Spanish language publications in the U.S., including the District of Columbia and Puerto Rico. The José Martí Publishing Awards are the largest Hispanic Media awards in the United States, with over 90 print categories received for articles, photos, digital platforms and publications as a whole.
About El Clasificado and EC Hispanic Media
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona.
Thursday, September 27, 2012
Over 2,000 Spanish Language eBook Titles from Santillana USA's Catalog are Now Available on Apple's iBookstore
This rise in demand is attributed partly to the popularity of titles buzzing at times in Latin America. With nearly half of Santillana's ebooks by Latin American authors, Spanish language book lovers in the U.S. will be able to purchase bestsellers from that region as soon as they are released, simultaneously with their international counterparts.
This digital catalog also contains a significant number of children's and young adults' titles originally written in Spanish. With over 400 ebooks in that category, Santillana becomes one of the few Spanish language publishers catering to that audience with such large selection.
Best-sellers include children's titles such as Matilda, Judy Moody titles, Judy Moody & Stink titles, as well as the entire Crepusculo collection (Twilight) for young adults. In the fiction category, La Reina del Sur by Arturo Perez-Reverte and Conquistadora by Esmeralda Santiago rank as top sellers. Querida Dra. Polo by Dr. Ana Maria Polo; Pablo Escobar: el patron del mal by Alonso Salazar; Kiyosaki's Padre Rico, Padre Pobre (Rich Dad, Poor Dad); and La civilizacion del espectaculo by Nobel Prize winner Mario Vargas Llosa are bestselling non-fiction titles.
Taking advantage Apple's unique fixed layout format, which displays illustrated books such as children's titles beautifully, the publisher boasts the largest selection of these types of titles in Spanish in the U.S. These include picture books, graphic novels, and travel guides.
By offering such an ample selection on the iBookstore, Santillana is making its catalog easily accessible to Spanish language book lovers who own an iPhone, iPad or iPod touch, putting a global selection of titles literally at the fingertips of millions of readers.
Download any of the Santillana titles from the iBookstore on iPhone, iPad and iPod touch or at www.iTunes.com/Santillana
SOURCE: Santillana USA
Monday, September 17, 2012
El Clasificado’s robust distribution network includes over 22,000 distribution points, 290 cities and 46 geographic zones that extend from California’s Central Valley to Tijuana, Mexico and now Yuma, Arizona.
“El Clasificado started distributing 50,000 magazines in East Los Angeles more than two decades ago, and I honestly never thought we would surpass 500,000,” said Joe Badame, co-founder and COO. “I am also very proud to have a presence in Arizona, which is the first step in our company’s vision to expand across the main Hispanic markets in the country.”
El Clasificado has not only increased its circulation, but has also continued to fulfill the needs of US Hispanic consumers by providing other successful print publications such as El Punto, a content-focused monthly newspaper with a distribution of 100,000 copies.
“The void in other markets from shrinking newspapers both in English and Spanish facilitated our growth in print. Small and large advertisers alike are asking us to accelerate our upcoming print expansion plans into Northern California and other states,” explained Martha de la Torre, founder and CEO of El Clasificado. “We are very methodical about our distribution growth and this circulation expansion is in line with what our readers want. This print expansion is concurrent with the growth of our digital products and seeks to optimize results for our clients.”.
El Clasificado's growth efforts and entrepreneurial spirit have been recognized by organizations such as Ernst & Young, the Initiative for a Competitive Inner City (ICIC)/Bloomberg BusinessWeek, and Los Angeles Business Journal. In addition, the National Association of Hispanic Publication has recognized El Clasificado for its outstanding distribution system for the last decade.
About El Clasificado:
El Clasificado, an EC Hispanic Media, company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 500,000, is distributed in over 290 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic Media also owns elclasificado.com, which generates 10 million monthly page views from over 600,000 unique visitors across the United States.
SOURCE: El Clasificado
Thursday, September 6, 2012
Print publications have always been popular venues to advertise to Arizona Latinos.
Even as Latinos have turned toward the Internet and digital ads for their news and shopping needs, newspapers, magazines, and bulk mail continue to be effective in reaching them.
Which publication you choose depends on the characteristics of the specific demographic you are targeting.
For example, if you are targeting predominately Spanish-speaking Hispanic consumers, you usually advertise in Spanish-language weeklies such as La Voz, its sister publication TV y Mas, and Prensa Hispana.
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Friday, June 22, 2012
“I am very pleased with our decision to expand our relationship with El Latino,” said Barbara J. DesMarteau, Acting President of the National Hispana Leadership Institute. “NHLI and El Latino complement each other with similar goals for the Hispanic community, and this collaboration will provide additional opportunities to support our organization’s missions.”
El Latino Newspaper has been operating for the past 23 years and prides itself on professionally serving, educating and informing the Hispanic community. Recipient of numerous awards, El Latino is one of the most widely read Spanish newspapers across California.
“It’s a great honor to partner with NHLI, to mutually empower Latinas…” said, Fanny Miller, Publisher at El Latino Newspaper.
NHLI is a nonprofit organization which promotes Latinas as ethical leaders through a number of prestigious programs.
About El Latino-San Diego and Fanny Miller
El Latino-San Diego is the largest Hispanic newspaper in San Diego County and the largest Hispanic owned Spanish-language publication in California. A national, state and local award winning publication offering the most relevant local news in the county and a monthly readership of over 910,000. Fanny Miller, CEO/President of El Latino-San Diego, founded the publication 24 years ago and continues to deliver a product that the community needs and asks for. “We not only cover the market, we are the market” –Fanny Miller. Understanding the severe need for information relating to health issues within the Latino community, Fanny Miller and El Latino-San Diego together present Celebrando.
National Hispana Leadership Institute
Founded in 1987, NHLI is the nation’s premiere training institution exclusively dedicated to Latina leadership training. Celebrating its 25th Anniversary, NHLI has developed into a major success story and has become a key player in forging leaders serving America today. Learn more at www.nhli.org and connect with us on twitter.com/#!/NHLI, facebook.com/nationalhispanaleadershipinstitute, and youtube.com/user/NHLI1
Tuesday, May 22, 2012
Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair of Guadalajara and the University of Guadalajara Foundation say that Los Angeles is actually the second largest “Mexican” city, behind Mexico City and above Guadalajara and Monterrey.
Of the 100 or so publisher and sponsor booths, two startups that didn’t have any books on display may portend the event’s future. The first, BajaLibros.com (literally “download books” in English) launched one year ago in Argentina and now sells to readers across Latin America and the U.S. It offers a variety of Spanish-language eBooks in Adobe Digital Editions format. The second, LibrosBooks.com based in El Paso, Texas, opened up shop this past January to sell Spanish-language paper books to both U.S. and Mexican readers. Both companies see that Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.
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Wednesday, March 28, 2012
Figures from Kantar Media show P&G spent $2.95 billion in 2011, down 5.4 percent from the prior year. P&G remained the nation's largest TV advertiser despite a 6.8 percent spending dip to $1.7 billion. P&G ranked second in Hispanic Media spending, at $210 million, down 9.6 percent from 2010. A news release from Kantar Media says it's the 9th straight year that P&G has ranked as the top advertiser in the U.S.
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Tuesday, February 14, 2012
The change to OKEspañol centers on the newspaper’s plans to expand on local, national and international levels. The new name cuts across the different and diverse Hispanic/Latino cultures as a word that is widely recognized and embraced by Latinos. OKEspañol will not only expand its print presence in other markets, but it will concentrate its growth digitally through its web presence. As the changes continue to develop, one immediate change that will take place is the newspaper’s distribution and publication alignment in Utah. Starting with the issue released this past Saturday,
OKEspañol will be published and delivered twice weekly on a Wednesday and Saturday schedule. OKEspañol will continue to be delivered free-of-charge to more than 11,500 Latino families along the Wasatch Front as well as through its network of racks at stores and business locations.
In preparation to expand the OKEspañol brand, the newspaper’s resources have been restructured to better meet the local, national and international mission of OKEspañol. Greg Peterson, OKEspañol Publisher, said, “We are now focused on an incredible opportunity to grow the newspaper to our current Utah subscriber base as well as to markets beyond our Utah borders. The name El Observador de Utah connected us to a Utah audience, OKEspañol includes Utah but it transcends geography and culture with a universal appeal that extends from the United States throughout Latin America and beyond.” Peterson further said, “As we look at expansion, we steadfastly maintain a strong commitment to our Utah-based market and continue the focus on providing Utah’s Hispanic community with the trusted coverage they have come to expect.”
Peterson also noted OKEspañol’s plan to extend its reach was in response to the powerful demographic changes in Utah and the United States as reflected in the 2010 Census and other studies. In 2011, the Pew Hispanic Center released a study regarding the 2010 Census results, which reflects that the growth of the Latino community in the United States outpaced all previous estimates. For example, just looking at 33 states in the Pew Hispanic Center Study, the study showed that twenty-eight states had more Hispanics than originally forecasted.
Launched February 9, 2010 as El Observador de Utah, OKEspañol has rapidly become Utah’s largest Spanish language newspaper. OKEspañol delivers current news and information impacting the lives and communities of Utah’s Hispanics.
Tuesday, January 31, 2012
Monday, December 12, 2011
Sunday, December 11, 2011
Thursday, November 17, 2011
EC Hispanic Media and J.D. Power and Associates team to produce unique Print and Online content for Hispanic Market
Wednesday, November 16, 2011
Friday, October 28, 2011
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