Hispanic Digital and Print Media

Argentine daily La Nación negotiating acquisition of U.S. Spanish-language newspaper chain

2012-01-31T18:45:00.000-05:00

Jan 31, 2012 | by Summer Harlow

The Argentine newspaper La Nación is negotiating the takeover of the U.S. media company ImpreMedia, which owns seven Spanish language newspapers, including La Opinión in Los Angeles and New York's El Diario/La Prensa, the oldest Spanish-language daily in the United States, reported the New York Post. La Nación, based in Buenos Aires, is Argentina's second-largest daily.

Before any sale goes through, however, La Nación is waiting for the resolution of a labor dispute revolving around a new union contract that could result in the firing of more than a dozen union employees at El Diario/La Prensa, according to NY1 Noticias in New York.

Read full article

Hearst to launch biannual Cosmopolitan Latina in 2012

2011-12-12T22:30:00.000-05:00

Dec 12, 2011 | by Ioanna Opidee

Hearst’s Cosmopolitan brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina.

The standalone magazine, set to launch in May 2012, will be published in both print and digital format twice a year, starting with a distribution of 545,000 and with plans for an increase in frequency and distribution in 2013, according to Cosmopolitan publisher Donna Kalajian Lagani. The brand will have a “content hub” on Cosmopolitan.com for now, adds Lagani, but may eventually move to its own site. Former managing editor of Studio One Networks’ LasFabulosas.com. Michelle Herrera Mulligan will edit the product, along with a freelance and internal staff.

Read full article

Cosmopolitan magazine announces strategy to reach Hispanic market

2011-12-11T13:14:00.000-05:00

NEW YORK, NY, Dec 09, 2011 (MARKETWIRE via COMTEX) -- Cosmopolitan, the best-selling young women's magazine in the U.S., announced today that the title is creating a strategy to help advertisers reach the growing Hispanic market.

"Today, Cosmo reaches nearly one in four Hispanic women in the U.S. over the age of 18 and is the number one monthly magazine in English that reaches Latinas," said Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan. "Advertisers are focusing sharply on the Hispanic market, but the untold story is that the new generation of Latina is consuming her media in English, and is looking for content that is just for her. We feel that Cosmo is uniquely positioned to help advertisers reach this audience."

The magazine is creating a Cosmo-branded editorial package aimed at the English-speaking Hispanic audience that will include a twice-yearly stand-alone print and digital edition called Cosmopolitan Latina to launch in May 2012, as well as bonus content in targeted copies of the monthly edition of Cosmo.

Michelle Herrera Mulligan has been tapped as editor of the stand-alone edition. Most recently the managing editor of LasFabulosas.com, Herrera Mulligan is a journalist with 10 years of experience capturing the surging Latina voice in the U.S.

"I'm thrilled to be part of this project," said Herrera Mulligan. "By speaking our bicultural language, Cosmo shows that it's in touch with the exploding Latino demographic. And who better to celebrate the indomitable Latina spirit than the Fun, Fearless, Female?"

"Launching new businesses that address the ever-changing needs of consumers is something that we do especially well," said David Carey, president of Hearst Magazines. "Cosmopolitan is taking a smart step into the future by focusing on a growing segment of the population that is eager for media that speaks to them."

To kick off the initiative, Cosmopolitan is partnering with Aegis Media's Carat to share key findings from a groundbreaking new research study, CCS Latino, with the media community. "The research clearly shows that there is a sizable segment of the female Hispanic population that feels strongly about both their Latina and American sides," said Laura Hernandez, SVP, multicultural, Carat. "She is making strong, independent brand choices, and traditional Latino channels are not meeting her media needs. As we continue seeing the evolution to 'Total Market,' this is the kind of untapped opportunity for the media community that Cosmo is taking a pioneering role in."

The study includes insights into behavior, affinity and purchasing patterns, and will be unveiled at a breakfast at the Hearst Tower today.

About Cosmopolitan

Cosmopolitan is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 4 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation's largest diversified communications companies. With its acquisition of Lagardere SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI).

About Carat USA

Carat USA, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services, including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting.

About the Study & Methodology

The Carat Hispanic Consumer Connection Study, referred to as CCS Latino, is a proprietary study to measure Hispanic's lifestyles, attitudes, passions, media use including digital, social and mobile as well as overall advertising receptivity. It originated with a custom survey questionnaire administered to a total of 2,019 Hispanic adults ages 18 and older, with 1,519 administered online to a random set of respondents and 500 collected via a telephone re-contact methodology. The telephone re-contact sample was randomly selected among prior respondents to the Experian Simmons NCS/NHCS survey and included Spanish dominant Hispanics and English dominant/bilingual Hispanics. Responses were then modeled against Simmons NCS/NHCS survey of nearly 7,000 consumers.

SOURCE Cosmopolitan

EC Hispanic Media and J.D. Power and Associates team to produce unique Print and Online content for Hispanic Market

2011-11-17T08:26:00.000-05:00

LOS ANGELES, CA (PRWEB) November 16, 2011 - EC Hispanic Media (an LA-based Hispanic Media Company) and global marketing information services company J.D. Power and Associates announce an agreement to produce unique voice-of-the customer content for the U.S. Hispanic market. The agreement seeks to fulfill a unique need for relevant research-based information in the Hispanic market to help Hispanic consumers make better informed purchase decisions using the voice of the customer. Both companies are set to launch a major joint sales and marketing push to present these data-rich programs to national and regional clients in the automotive, insurance and banking industries.

Working together, EC Hispanic Media will utilize its award-winning distribution system to publish unique content drawn from J.D. Power and Associates voice-of-the-customer research. The alliance provides weekly publication of content for one year in EC Hispanic Media’s publications. The topics will cover the banking, insurance and automotive industries. Examples of topics will be: car safety, buying vs. leasing, fuel economy, child safety, understanding the customer service index, initial quality studies, insurance tips, bank rankings and more. “J.D. Power and Associates has an impressive amount of qualitative and quantitative data that needs to make its way to the Hispanic consumer. We are proud to work with such a reputable organization to make this valuable information available to our audience throughout the United States,” said Martha de la Torre, CEO and Co-Founder of EC Hispanic Media.

In addition to the weekly content, EC Hispanic Media and J.D. Power and Associates will work together to create and distribute content solutions around key J.D. Power and Associates studies throughout 2012. These content solutions will be distributed via EC Hispanic Media’s Spanish language partner newspapers and brick-and-mortar distribution points nationally. The opportunity gives EC Hispanic Media unique print and online rights to this program throughout the United States. “EC Hispanic Media has an outstanding reputation and comprehensive distribution capabilities that will deliver highlights from J.D. Power’s voice-of-the-customer research to the Hispanic community,” said Pete Marlow, VP and General Manager of Corporate Communications and Marketing at J.D. Power and Associates.

Today, both companies launch an aggressive and coordinated effort to attract partners in these three key industries: automotive, banking and insurance. The effort includes co-branded ads in trade media publications, joint sales presentations and sponsorship of key events in the three focus industries. “Working together, we’ll be able to create solutions that are urgently needed in the Hispanic market. These solutions add substantial value to consumers and to the sponsors trying to reach them.” concluded Hugo Hernandez, Director of Marketing for EC Hispanic Media.

About EC Hispanic Media

EC Hispanic Media is a Los Angeles based company with headquarters in Norwalk, California. Through its different media properties, EC Hispanic media reaches 6 million Hispanics on a monthly basis. The footprint of its flagship product El Clasificado extends from the Central Valley of California to San Diego with a distribution of 460,000. EC Hispanic Media’s distribution system has been awarded Outstanding Circulation Program over the last 9 years by the National Association of Hispanic Publishers. In the last year, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and Calexico markets. EC Hispanic media also owns elclasificado.com which generates 7 million monthly page views from over 500,000 unique visitors across the United States. EC Hispanic Media’s events division produces “Quinceañera Expo” which attracts 10,000 attendees annually, and the “Su Socio de Negocios” small business workshop series. EC Hispanic Media also reaches the bilingual Hispanic via its online property alborde.com and its “Día de los Muertos” event in November. Through its national partnerships, EC Hispanic Media counts with a network of partner newspapers in the top ten Hispanic markets and the top 10 emerging Hispanic markets.

About JD Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

SOURCE EC Hispanic Media

DuPage will print election materials in two languages

2011-11-16T06:12:00.000-05:00

Nov 14, 2011

DuPage County is one of dozens of jurisdictions across the country ordered by the U.S. Department of Justice to make their elections more accessible to people who lack English proficiency, officials said.

In DuPage, that means the election commission will print election materials in both English and Spanish for the first time. In addition, supplementary election materials will be printed in both languages, Spanish-speaking election judges will be hired in some precincts and the election commission will hire a full-time translator and liaison to Hispanic communities.

Read full article

Hoy Chicago wins José Martí Outstanding Hispanic Daily Award from NAHP

2011-10-28T18:13:00.000-04:00

October 28, 2011 -- Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit's annual convention in Las Vegas last weekend.

• Gold for Outstanding Hispanic Daily

• Silver for Outstanding Publication Website (30,000+ circulation)

• Bonze for Most Improved Publication of the year (30,000+ circulation)

• Bonze for Outstanding Front Page Design

• Silver for Outstanding Inside Design Spread

"The biggest honor is when recognition like this comes from within our industry peers, and to receive not one but five awards is remarkable" said John Trainor General Manager / Publisher of Hoy Chicago, "I am very proud to lead such a high-performing and talented team and humbled to accept these awards as validation to keep pushing forward."

Brad Moore, Vice President of Targeted Media for Chicago Tribune Media Group commented, "The Hispanic market is vital to our community and our diverse media company. These awards underscore Hoy's position as a market leader and innovator."

About Hoy

Hoy Chicago, a division of Chicago Tribune Media Group, is the largest circulating Spanish-language daily newspaper Monday through Friday in the United States, regarded as Chicago's "Newspaper of Record for Hispanics" is quickly also becoming the leading news-site for Spanish-language online users nation-wide.

Hoy publishes two of the leading newspapers within Chicago and Los Angeles, Hoy and Fin de Semana with a combined gross weekly distribution of 1.6 million copies. Hoy offers a diversified portfolio of media products which includes print, online, mobile, out-of-home and digital signage. Hoy's mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit ViveloHoy.com.

About NAHP

The national Association of Hispanic Publications, Inc. (NAHP, Inc,) is a nonprofit, non-partisan trade advocacy organization representing the leading Spanish language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico with a combined circulation of over 23 million (as per www.nahp.org).

SOURCE Hoy

"The time in between", a novel by María Dueñas to release translated to English

2011-10-28T17:54:00.000-04:00

María Dueñas holds a PhD in English Philology and is a currently professor at the University of Murcia. She has also taught at American universities, is the author of several academic articles, and has participated in various educational, cultural, and editorial projects. "The time in between" is Dueñas’ first novel, and is a #1 bestseller in her native Spain. She is busy working on her second.

“How can a novel be both cruel and tender, dark and luminous, and keep the reader glued to its pages with a complex, captivating narrative? María Dueñas’s novel manages to make this possible with a tale that is destined to become a literary classic.”

—New York Times bestselling author Javier Sierra on The Time In Between

"The time in between" by María Dueñas is an exceptional debut. It is a thrilling adventure through the ateliers of haute couture and the lives of the glamorous elite, as well as the dangerous underbelly of political conspiracies and obscure secret missions. It moves at an unstoppable pace, and proves that Dueñas’ splendid prose, vivid characters, and evocative storyline mark her as a rising star on the American literary scene.

THE TIME IN BETWEEN: A Novel

By María Dueñas

Atria Books

$26.00 / 624 pages

On-Sale: November 8, 2011

City Paper, written in Spanish, jabs at English as official language proposal

2011-10-28T17:45:00.000-04:00

Oct 28, 2011 | by Mackenzie Carpenter

It's time to brush up on that high school Spanish, at least if you're reading City Paper this week.

The alternative newsweekly's Oct. 26 edition has been renamed "ElSemanal De Pittsburgh" and is jam-packed with articles about Pittsburgh's Hispanic growing population.On page 11, there's even an article about the proposal of state Rep. RoseMarie Swanger, R-Lebanon, to make English the state's "official" language.

Except it's written in Spanish.

Read full article

U.S. won't require Treasure Coast counties to print ballots in Spanish

2011-10-25T06:44:00.000-04:00

Oct 23, 2011 | by Jonathan Mattise

Federal officials won't require Treasure Coast elections ballots to be in English and Spanish in 2012 after determining local Hispanic populations have a good enough grasp on English.

The U.S. Department of Justice requires a county to print bilingual materials if more than 5 percent of voting age citizens are members of a single-language minority and are limited in their English proficiency.

Read full article

Federal Government orders bilingual ballots in 25 States ahead of Elections

2011-10-17T09:01:00.000-04:00

WASHINGTON - October 14, 2011 - Associated Press-- In the run-up to the 2012 elections, the federal government is ordering that 248 counties and other political jurisdictions provide bilingual ballots to Hispanics and other minorities who speak little or no English.

That number is down from a decade ago following the 2000 census, which covered 296 counties in 30 states. In all, more than 1 in 18 jurisdictions must now provide foreign-language assistance in pre-election publicity, voter registration, early voting and absentee applications as well as Election Day balloting.

Read full article

American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign

2011-10-05T18:52:00.000-04:00

CHICAGO, IL, Oct 05, 2011 (MARKETWIRE via COMTEX) -- Like many other foreign-born consumers living in the United States, Hispanics tend to have a strong appreciation of what the "American Dream" represents. Often times coming from difficult situations in their native countries, their past experiences shape how they define the concept. American Family Insurance, in partnership with The San Jose Group (SJG), explores this in its latest Hispanic market advertising campaign, "American Dreams."

Consisting of television, radio, print and online executions, the campaign utilizes inspirational factors and messaging. "Our research uncovered that the American Dream for foreign-born Hispanics in the United States pertains to a dream being realized, and has a much stronger significance for them than for their American-born counterparts," said Jim Legg, executive vice president of leadership and innovation at SJG. "Being able to work, provide for their family, give their children a good education and having opportunities is their interpretation of the American Dream."

The foundation of the campaign is that all things are possible for those who dream. The creative focuses on a father and his teenage son, who dreams about the excitement and glory of being a racecar driver. In the different executions, the father brings his son back to reality while an American Family Insurance agent conveys the message that the company offers protection for every family's dreams.

"The campaign ties together the possibility for prosperity, and how American Family Insurance is an avid supporter of dreams and protecting them with our policies and services," said Telisa Yancy, advertising director at American Family Insurance. "One example highlighted in the creative is our Teen Safe Driver program, which can help reduce risky teenage driving behavior by up to 70 percent."

About American Family Insurance Based in Madison, Wis.

American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family Insurance is the nation's third largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. Web: www.amfam.com ; Facebook: www.facebook.com/amfam ; Twitter: www.twitter.com/amfam .

About The San Jose Group

Established in 1981, The San Jose Group is a traditional/digital persuasive content agency that specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency's Convergent Marketing Solutions model is supported by best-in-class business units that embrace today's converging consumers, markets and channels. The San Jose Group and San Jose Public Relations are members of The San Jose Network Ltd., the largest independent advertising agency network servicing the U.S. and Latin America. For more information, visit http://www.thesanjosegroup.com/index.html

SOURCE: American Family Insurance

Ultimate Comics Spider-Man breaks records!!

2011-09-21T21:52:00.001-04:00

After the death of Peter Parker in the Ultimate Comics Universe, many fans were outraged and anxious to see how Brian Michael Bendis would resurrect the popular franchise. Enter Miles Morales, a Brookyln teenager of African American and Latino decent. After being released on September 14, Ultimate Comics Spider-Man #1 went on to break digital sales records for the publisher.

Read full article

Ford and SABEResPODER join efforts to empower Hispanics through education

2011-09-21T21:46:00.000-04:00

MIAMI, Sept. 21, 2011 -- /PRNewswire/ -- Ford Motor Company and SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, are joining forces once again to educate and empower Hispanics through an innovative educational media campaign in selected Hispanic markets across the nation. The campaign is a continuation of last year's successful program which included digital out-of-home and print media as well as community events designed to educate the Hispanic community on the car buying process. "We are proud to partner again with a corporation that understands that education is transformative. With an iconic brand and industry leader in Ford, and a trusted voice in SABEResPODER, we have an opportunity to continue to educate consumers and empower lives." Amir Hemmat, President & CEO, SABEResPODER

Ford is a pioneer in educating Hispanics about the automotive industry including technology, green and safety. With Ford's support SABEResPODER created a special guide to instruct Hispanics about the vehicle buying process. The educational material consists of key considerations when buying a vehicle as well as a complete step-by-step process from vehicle selection to financing. The guide will be available at select SABEResPODER touch points in the US as well as online visiting www.saberespoder.com.

"Ford believes in creating a better world and a better community, by working with SABEResPODER we are reaching thousands of Hispanics with educational materials and tools that are practical and empowering," said David Rodriguez, Multicultural Marketing Manager of Ford.

SABEResPODER recently recognized Ford's Dave Rodriguez with the Educational Leadership Award for his work in empowering communities to become better informed, confident, and active participants in U.S. society.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordmotorcompany.com.

About SABEResPODER

SABEResPODER, a targeted Spanish-Language educational media company, providing corporations, agencies and non-profit entities with powerful and exclusive media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation™ in the country -- a new type of corporation that uses the power of business to create public benefit (www.saberespoder.com / facebook.com/SABEResPODER)

SOURCE SABEResPODER

Lowes has new web site catering for Hispanic readers

2011-09-06T21:37:00.000-04:00

Sept 02, 2011 | by Jocelyn Morera

Lowe's Companies , Inc. has launched Lowes.com en Español, a Spanish language website. The Spanish language site enables users to shop and compare functionality and provides How-To articles for home-related projects. Translated How-To video content will follow, with availability in September. Topics include regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck. Lowe's hopes to meet the needs of the Hispanic consumers by providing essential tools whenever they shop.

"Our No. 1 priority at Lowe's is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services," said Gihad Jawhar, Lowe's vice president of Lowes.com.

LowesCreativeIdeas.com has also launched in Spanish. Here customers can access more content in Spanish which offers creative ideas and inspiration to first-time homeowners and experienced DIYers. Ideas Creativas de Lowe's will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.

Read full article

Austin's hispanic media overview

2011-09-01T17:20:00.000-04:00

AUSTIN -- While there has been much said about the growing Hispanic population in Austin and Central Texas, we thought it would be a good idea to take a quick look at various media that target the Hispanic community.

As you will see in the pages that follow, there are now three television stations broadcasting content that is both local and produced from afar. Ten years ago there were zero.

With regard to radio in the Hispanic community, there has been a long history with this medium. Marcelo Tafoya will certainly have to go down in history as one of the pioneers since his entry into the business in the 1950s.

Today, there are no less than nine radio stations targeting the Hispanic market in Austin and Central Texas. The formats range from Banda, Norteño, Regional Mexican and Tejano. In recent years there has been a lot of turnover of station owners and broadcast formats.

Here is a shocker: Austin, Texas currently leads the state in the number of publications (print) targeting the Hispanic community. On page 9 you will find these publications, their editors, circulations figures and other contact information.

As a side note, Houston, led the state in the 1980s with 22 publications targeting the Hispanic community. Today that number is down to 11. It should also be pointed out that of the 13 publications in Austin, each has its particular demographic.

Some are chasing the solely Spanish-speaking, some are targeting the recent immigrant and some are going after the Hispanic middle class. It would be accurate to say that these different demographic targets have been chosen by their respective editors after careful consideration of where each felt their was an opportunity to participate in this growing market.

Read full article

Ad Targets: NNN Launches Hispanic Network

2011-08-11T19:30:00.000-04:00

August 11, 2011 | by Erik Sass

he nation's largest ad network for newspapers, the Newspaper National Network, has launched a new sub-network targeting Hispanic consumers through Spanish-language newspapers, both print and online.

The NNN Hispanic Network includes most of the over 500 daily and weekly Hispanic newspapers currently published in the U.S., which reach over 50 million Hispanic consumers per year, according to NNN.

The new network will be led by Mike Cano, who has been appointed to the newly created post of director of Hispanic media for NNN. Cano's previous experience includes senior ad sales positions with big Hispanic publications like La Opinion, La Raza (Chicago), and Impacto USA.

The new NNN Hispanic Network includes these publications as well as other big Hispanic dailies and weeklies, such as El Nuevo Herald , the Spanish-language version of The Miami Herald, Hoy Los Angeles, Al Dia and El Diario la Prensa, among others.

In announcing the launch of its new Hispanic Network, NNN cited survey data showing that 82% of Hispanics in the U.S. read a Hispanic newspaper at least once a week. And the overall size of the market is growing rapidly.

Read full article

Spanish-Language El Clasificado Balances Print Growth With Online Push

2011-08-04T17:44:00.000-04:00

Aug 4, 2011 | By Karen E. Klein

Growing up in East Los Angeles, Martha de la Torre spoke South American-influenced Spanish, which often elicited playground taunts from her classmates, mostly Mexican- Americans. Midway through elementary school, she swore she’d never speak Spanish again, except to her Ecuadorean grandmother.

Today she runs El Clasificado, the largest free, weekly Spanish- language classified print publication in the U.S., reaching more than 1.5 million people. It’s the flagship title of the thriving 130-employee publishing company de la Torre and her husband, Joe Badame, started 23 years ago for Southern California’s Latino population.

In June, the couple rebranded, changing their company’s name from El Clasificado to EC Hispanic Media to reflect the growth of their five online editions as well as their geographic expansion into the agricultural heart of Central California. With 2010 revenue of $16.3 million, the business is on track to hit $19 million this year, de la Torre says.

“El Clasificado is a marvelous niche product,” says Peter M. Zollman, founding principal of marketing firm Advanced Interactive Group in Altamonte Springs, Fla., which publishes Classified Intelligence Report. “It takes a long time to win [the Hispanic market’s] trust and loyalty, but once you have it, you keep it.” While online sales for classifieds in the U.S. have more than doubled to about $6 billion since 2006, Zollman says, the overall industry has shrunk to about $15 billion, half its 2006 total, due to the economic downturn and the collapse in classified revenue at most daily newspapers.

Read full article

Hola Capital magazine joins market serving growing Hispanic population

2011-08-01T16:19:00.000-04:00

July 30, 2011 | By Leah Buletti Special to the Times Union

CHENECTADY -- A bilingual magazine, Hola Capital, is now being published in the Capital Region to serve a growing Hispanic population. The first edition of the bi-monthly magazine founded by Colombia native Gloria Herman came out in April.

The Capital Region's Hispanic population has surged in the last decade and is now 35,103, a growth of 77 percent from 19,777 in 2000, according to 2010 Census Bureau data.

The magazine targets a broad audience of Central and South Americans and fosters "cross cultural relationships," said Herman, who has a staff of four in her Schenectady office. She hopes the free magazine will have a circulation of 5,000 per issue.

"There's a lack of information out there that is bilingual," said Herman of the decision to print articles in Spanish and English.

The magazine will have articles about successful Latinos, community events, education, small businesses, vacations, fashion and more, Herman said. The current issue focuses on education, while the September issue will focus on health care.

Herman also hopes the magazine and its advertisements will be popular with what she says is an increasing number of Hispanic professionals, who "need physicians, insurance, lawyers, and real estate professionals like everyone else," she said.

Read full article

Mayra Veronica Breaks Music Stereotypes on the Cover of Billboard Magazine

2011-07-28T14:01:00.000-04:00

HOLLYWOOD, Calif., July 28, 2011 /PRNewswire-HISPANIC PR WIRE/ -- America is definitely home of the brave, as Billboard bombshell and songstress Mayra Veronica so eloquently established in her recent interview with Billboard Magazine. Veronica is feminine and breathtaking, yet strong enough to reshape an industry. She shares her insights as her summer success sizzles with the club remix single "Freak Like Me," in anticipation of her forthcoming album due out next year, dubbed "Saint Nor Sinner."

Veronica is as smart as she is sexy, leading her prey of listeners to dance clubs from coast to coast, where "Freak Like Me" can be heard exclusively before its worldwide digital release on August 30. Fans will be able to purchase the feature track next month, while Veronica gears up for her music video, featuring a racy and steamy elevator scene with male model/actor Antonio Sabato, Jr.

If anyone knows how to make people want more, it's Billboard Magazine's cat-clad cover girl. Veronica endorses some political controversies on this week's front page of this hot-off-the-press issue, some of which may either earn her a censor bar across her fiery red lips or a badge of courage for speaking her mind, uninhibited and unfiltered. "My career may have started as a model or sex symbol, but it has nothing to do with the fact that I'm also able to express myself as an artist," defends Veronica.

At a time of year when the music industry exploits airwaves with Top 40 mega-moneymakers such as Britney Spears, Lady Gaga and Katy Perry, it's often rare that a newcomer gets a Billboard nod. But Veronica remains an exception to that common tale. Billboard's Hot Dance Club chart has been admiring her popularity since the inception of "Freak Like Me" in major national clubs last spring, stepping her up indefinite notches on its coveted song list.

At 5'2", Mayra Veronica stands tall to naysayers that doubt her inevitable musical crossover from Latin roots to American soil, "I'm bringing my soul, not just my voice. My music transcends language barriers and should erase stereotypes. Old rules no longer apply, it's not a label's world anymore, it's an artist's world." This Cuban missile may have started an American revolution, and ends it on the dance floor.

AOL Homepage: http://blog.music.aol.com/2011/07/26/billboard-mayra-veronica

Official Website: http://www.mayraveronica.com

Twitter: http://www.twitter.com/mayraveronica

SOURCE Billboard Magazine

NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets

2011-07-26T04:43:00.000-04:00

July 25, 2011 | by Joe Mandese

In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-stop buy for reaching consumers in Spanish-language daily and weekly newspapers. The new service, the NNN Hispanic Network, is a new division of the newspaper industry's Newspaper National Network, and is the first set up to explicitly target and package newspapers buys for a multicultural segment of the U.S. population.

"We serve all multicultural markets, but this is different because we haven't put this level of resources against a specific multicultural market before," explains Jason Klein, president-CEO of the NNN.

To head the new division, Klein tapped Mike Cano, a long-time Hispanic media sales executive who had been vice president-business development and partnerships for La Opinion, publisher of La Raza, and president-CO of Impacto USA, before joining the NNN as director of Hispanic media.

Read full article

Spanish Language Contact Center Solutions: edioma Targets Hispanic Customers through Mobile Phones

2011-07-18T17:38:00.000-04:00

July 18, 2011 - by Rachel Ramsey, TMCnet Editorial Assistant

edioma, a provider of mobile phone and Internet-based language instruction products designed to help companies communicate more effectively with customers, employees and partners, focuses on Spanish language contact center solutions.

In a recent interview with Portada, the leading source on Latin marketing and media, Larry Upton, founder and president of edioma, explained the process of teaching major brands to learn the Spanish-language and cater to Hispanic customers.

“As you may already know, U.S. Hispanics are the fastest growing retail customer segment for many large CPG's (Consumer Packaged Goods Companies). However, traditional out-of-home marketing programs (e.g., print, broadcast, online) don't effectively target Spanish-dominant consumers. The resulting ‘language differences’ often lead to a cross-cultural communications gap,” Upton said.

This gap includes customers using different news sources and communication problems between English speaking service staffs. Traditional language training programs are usually expensive and don’t scale well for multi-location, geographically different retail operations.

edioma approaches these challenges with Spanish language contact center solutions; targeting U.S. Hispanics through their mobile phones. The platform trains U.S. retail staff in how to better engage, service and sell to Spanish-speaking clients via contextual language instruction.

“We utilize the ‘lowest common denominator’ of SMS (text messaging), coupled with embedded IVR (interactive voice response) and microsite links to deliver mobile marketing promotions and language instruction content directly to the customer/associate's mobile phone. Thus we ‘connect’ the Hispanic consumer to the retailer by providing a compelling promotion which drives foot traffic to the retailer, then prepares the retailer to actively engage/up-sell the consumer in Spanish once in-the-door,” Upton explained.

Read full article

NAHJ board names Anna Lopez Buck Interim Director

2011-07-14T17:45:00.000-04:00

July 14th 2011, Bradenton.com

The board of directors of the National Association of Hispanic Journalists announced Monday that Anna Lopez Buck will be joining the organization as development director and interim executive director effective immediately.

“The NAHJ board is pleased and proud to welcome Anna Lopez Buck back to NAHJ. She brings to us a strong track record of fundraising and cost control, which is what we need to stabilize our finances and allow us to return to our core mission--the advancement of Latino journalists and the fight for fair and accurate coverage of Latinos and our issues,” said NAHJ president Michele Salcedo.

Over the past decade, Lopez Buck has raised more than $20 million as director of development of National GEM Consortium, a nonprofit organization dedicated to providing science and engineering fellowships in underserved communities; UNITY: Journalists of Color and NAHJ.

In 2004 Hispanic Business magazine named Lopez Buck one of the 100 Most Influential Hispanics. She coordinated and planned fundraising efforts for the President Barack Obama’s Latino Inaugural Celebration in 2009. Lopez Buck serves on the board of the National Hispanic Corporate Council and is a lifetime member of NAHJ.

Read full article

Discovery US Hispanic Upfront Lineup Goes “Beyond” with 50 New Series and 30 New Seasons

2011-05-18T13:04:00.001-04:00

New York, NY, May 18, 2011 - Leveraging a global content investment of $1 billion dollars across Discovery Communications’ 13 top networks, Discovery US Hispanic today unveiled its new programming lineup and announced that it will also double its production of original current affairs documentaries and series. The result is a powerful content slate for Discovery en Español and Discovery Familia that will give viewers more of what they want: monthly stunts, epic mega productions, 50 new series and 30 new seasons of top rated shows.

This upfront season will be filled with majestic series like FROZEN PLANET, the ultimate portrait of the earth’s Polar regions, DESTINATION 2111, which offers a futuristic picture of what life will be like in Latin America in 2111 and OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them.

Discovery en Español continues to lead with top-notch programs that focus on exceptional storytelling and give viewers a peek into the lives of ordinary people doing extraordinary things. The network is a trailblazer with a longstanding commitment to the Hispanic market. Now, after five years of double-digit ratings growth, Discovery en Español is demonstrating its commitment to go “Beyond” for advertisers once again, by being among the first Hispanic pay TV networks to be measured with C3 NTI ratings starting this October.

A pioneer in its own right, Discovery Familia, the only network to deliver a coveted audience of highly-engaged Hispanic moms and their preschool children, is expected to reach 4 million Hispanic TV homes this year. To demonstrate its confidence in its offering, the network will be fully reportable by July 2011. Discovery Familia will also be introducing a number of new programs and series that speak specifically to the needs of Hispanic moms and fit into the network’s key genres of My Kids, My Home, My Time, as well as the Discovery Kids daytime programming block. Among those are new and exciting series including EARLY INTERVENTION, which will document parents as they work with experts to correct their child’s behavioral problems and EXTREME COUPONING, which follows along as savvy shoppers plan and plot their way to unbelievable savings.

What follows are some of the programs, specials and series presented at this year’s upfront event in New York City.

Discovery en Español

FROZEN PLANET

Produced by the Emmy award-winning team behind PLANET EARTH, LIFE and HUMAN PLANET, FROZEN PLANET is a landmark documentary of epic proportions. Four years in the making and shot completely in high definition, this cutting edge series will show life above and below the ice. Viewers will be able to witness the eco-systems and animals of the Arctic and Antarctic, two regions on the front lines of climate change research. The sheer power of the elements combined with the amazing resiliency of the animals that reside there, result in an awe-inspiring natural drama. Until recently, the Russian Arctic has been closed for filming and most of Antarctica has never been recorded, which makes this a groundbreaking effort and an epic series everyone will be keeping their eyes on.

MERMAIDS

In the early 1990s, the United States Navy began a series of covert sonar tests that were linked to mass die-offs of whales washing up on beaches around the world. These beachings were well-publicized, but startling amateur video and photographic evidence – much of it never released until now – suggests that whales were not the only creatures affected by the Navy’s sonar. In 1997, scientists monitoring underwater microphones recorded a mysterious sound deep in the Pacific Ocean. What made that sound, dubbed "The Bloop," has remained one of the greatest mysteries of the oceans, until now… as Discovery en Español presents the CGI, two-hour special, MERMAIDS.

LIVING UNDER THE RADAR - Original Production

A year after Arizona signed its controversial state immigration bill, ordering immigrants to carry their alien registration documents or face immediate detention, the debate rages on. Opponents call it an open invitation to harassment against Hispanics, regardless of their citizenship status. In July, the Obama administration sued Arizona over the law stating it was unconstitutional. However, now other states are following suit. LIVING UNDER THE RADAR provides viewers with a 360-degree look at a debate that has torn US Citizens apart from those who argue for compassion to those who prefer stricter enforcement. This impactful special will focus on the lives of all those that are caught in the crosshairs, from the very real drama being lived by illegal immigrants and their families, to law enforcement agents, to everyday American citizens who are living in fear on the border.

DESTINATION 2111 - Original Production

What will Latin America be like in the future? This will be the question posed in DESTINATION 2111. Over the span of six hour long episodes, the series will journey through the major metropolitan cities of the continent to offer a vision of what life will be like in 2111. Mexico City, Rio de Janeiro, Sao Paulo, Buenos Aires, Bogota – all these key player cities will come under the microscope as we reveal the until now, unseen future visions of how life will be. In DESTINATION 2111, viewers embark on a fascinating journey towards a possible future that is near and far, believable and incredible.

OUT OF THE WILD: VENEZUELA

Nine ordinary Americans volunteer to participate in one of the world's most intense tests of will in the hit series OUT OF THE WILD: VENEZUELA, an eight-part riveting depiction of humankind’s struggle against all that Mother Nature has to throw at them. The strangers were flown in, dropped off and abandoned in a remote corner of Venezuela's southern frontier – a lost world that once lured explorers in search of El Dorado, the legendary City of Gold. They had only the clothes on their backs and a few basic supplies. Their goal? Find their way back to civilization.

PROPHETS OF SCIENCE FICTION

Ridley Scott, the visionary mind behind iconic works of science fiction including "Blade Runner" and the "Alien" franchise, and epic adventures such as "Gladiator", brings his unique expertise to PROPHETS OF SCIENCE FICTION, a series that explores legendary figures, including Isaac Asimov, Gene Roddenberry and George Lucas, and examines how their work often inspired future discoveries decades before they took place.

SHARK WEEK 25 YEARS

Every summer they return, slashing through a sea of competition to rack up new ratings successes. Grab your scuba gear and climb into the cage, because it's time for SHARK WEEK! Great whites. Hammerheads. Whale sharks. This consistent audience pleaser never fails to reveal remarkable new insights into these magnificent and elusive creatures. SHARK WEEK is television’s longest running programming event and the official mark of summer.

REEL STORY

REEL STORY uncovers the truth behind popular crime-and-justice movies that have become part of the fabric of pop culture. The first episode introduces show host and real-life legal crusader Erin Brockovich, who tells the story of the groundbreaking courtroom battle she won against West Coast energy corporation Pacific Gas & Electric. Using scene reconstruction, interviews with the real people the characters were based on, subsequent episodes reveal what really inspired movies including Monster.

HOMECOMING

HOMECOMING presents a series of surprise military homecomings. Hosted by Billy Ray Cyrus, viewers will watch as soldiers return home to the delight of their loved ones, paying off each personal story with "the" moment so sweet and raw that it cuts through, connecting us as fathers, mothers, husbands and wives.

Discovery Familia

My Kids Programming Block

EARLY INTERVENTION

Each half-hour program of EARLY INTERVENTION will follow one family with a child who is exhibiting problem behaviors. Filmed in observational vérité style, we’ll hear first-person accounts from the parents, the child, and other members of the family directly affected by the problem. These first- person accounts will be punctuated with insight from therapists and top experts in related fields.

My Home Programming Block

EXTREME COUPONING

EXTREME COUPONING follows along as savvy shoppers plan and plot their way to unbelievable savings. Each of the series’ 12 half-hour episodes introduces viewers to America’s most extreme “super couponers,” sharing why they are so driven by the deals.

From seeing their shocking stockpiles of merchandise they rack up, to demonstrating their dramatic shopping skills, to witnessing how some use their amazing couponing skills to benefit local communities, EXTREME COUPONING shares the world of everyday people in pursuit of extraordinary deals.

MAXED OUT

Financially stressed couples, families and singles get "tell-it-like-it-is" advice from Alison Griffiths, financial expert. Alison investigates their lives through their bank and credit card statements, analyzes how, where and what they spend money on and calculates the shocking grand total of their debts. Alison explains the practical steps they need to take to kick their bad spending habits for good. Alison develops plans for the participants to follow so they can pay their debts back faster and work towards a brighter financial future.

My Time Programming Block

LOOK FOR LESS

Because money needs to be spent on your rent, bargain hunting is always in fashion. The host of LOOK FOR LESS shows you how to find today’s most popular looks for a fraction of the cost.

Discovery Kids Programming Block

JUSTIN TIME

Looking for adventure? Well, you are JUSTIN TIME! Watch Justin and his pals Olive and Squidgy become stars in the biggest stories of all time, told from every corner of the world. Preschoolers will be surprised how Justin's imaginative adventures reflect their everyday life. Every time our little explorers set out on a new adventure, children will discover that fun has no expiration date, and that life lessons, good values, and true friendships are timeless!

ROB THE ROBOT

ROB THE ROBOT Join Rob, the galaxy's most curious and adventurous robot as he explores the wondrous planets with his friends Ema, the alien linguist, TK the walking toolkit, and Orbit the quirky artist, in this 3D animated preschool series full of fun and laughter.

About Discovery US Hispanic

Discovery US Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first US Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of US. Hispanic digital tiers nationwide. Discovery Familia is the first US. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. Discovery Familia is expected to reach 4 million Hispanic TV homes in 2011.

The MANUEL RIVERA-ORTIZ Foundation for International Photography announces call for applications for grant program of 5,000 USD

2011-04-18T16:03:00.000-04:00

GRANT COMPETITION
The Manuel Rivera-Ortiz Foundation for International Photography is currently seeking to award one social documentary photographic project produced in the journalistic tradition of Manuel Rivera-Ortiz. One project based on pressing social issues in the developing world will receive a grant of 5,000 USD to be utilized for the production or completion of a pre-approved project.

WHO IS ELIGIBLE
Photographers of all nationalities who are 18 years of age or older are eligible to apply. We encourage you to submit your one-page proposal, a portfolio sample of your current work black & white or color. Only new and continuing projects are eligible. The Executive Director and Board of Trustees of the Foundation will jury entries for this award.

SUBMISSION GUIDELINES
Only digital file submissions will be considered. Individual digital files should not exceed 10 MB in size. Entrants should submit a contact sheet in PDF form of their work consisting of no more than 15 images alongside a written essay of up to 1000 words stating the purpose of your work, why you should be awarded this grant, and a little bit about who you are and how you developed your passion for photography.

Final proposals that have been selected must include a description of the social issue to be funded by this grant, a proposed completion date/schedule (projects must be completed within 6 months following receipt of this award) and a detailed budget for final approval. Grant funding will be disseminated in installments as the project is completed and submitted to our Board for approval.

The winning project will receive extensive promotion through the activities of the Foundation including web exposure, exhibitions, and publications.

Deadline for entries: May 31, 2011

NAB Marconi Programmer of the Year Joins Gaytan Broadcasting LLC

2011-04-18T14:29:00.001-04:00

TULSA, Okla., April 18, 2011 /PRNewswire/ -- Chayan Ortuno, NAB Marconi Programmer of the Year, has joined Gaytan Broadcasting LLC. Chayan will program Gaytan Broadcasting's three radio stations Que Buena 1270AM (Regional Mexican) La Luz 1530AM (Spanish Contemporary Christian) and La Mega 1570AM (Rhythmic Latino) as well as hosting morning drive on Que Buena 1270AM.

Chayan Ortuno has served as Program Director for Univision Radio/Dallas and was responsible for building KLNO, KESS and KFZO. Chayan was also the Program Director of WLKQ and WZHK in Atlanta and KQLM in west Texas and KHHL in Austin.

"The addition of Chayan is part of the build out that was started in 2007 and our commitment to our community. We first added Allen McLaughlin, former VP/GM of Clear Channel Tulsa. This helped solidify our business base. In 2008 we started construction of our current studios and rebuilt our transmission site. 2011 started with the addition of two new frequencies and now the very significant step in adding a very talented programmer and morning host," said Maria DeLeon CEO/GM, Gaytan Broadcasting LLC.

Chayan Ortuno will begin hosting morning drive on May 1, 2011 and replace Univision Radio's Raul Brindis. The build out of Gaytan Broadcasting's three radio stations is currently underway as the company continues to enhance its service to the Hispanic radio listener in Tulsa Oklahoma.

SOURCE Gaytan Broadcasting LLC

Spring Launch for New Upscale Bi-Lingual Magazine - VIVA NOW

2011-04-14T20:05:00.000-04:00

Announced by Beautiful Media today, VIVA NOW appropriately tagged as the publication for Hispanics "Living the American Dream" will launch with a premier edition slated to appear spring 2011. VIVANOW will cover the entire Southeastern area, and will be the area’s only bi-lingual magazine.

According to Publisher, Katherine Phelps, CEO of Beautiful Media, (Founder and Publisher of renown Atlanta Woman and Beautiful Magazines), "Our mission is to provide an upscale magazine that serves the best interests of the Hispanic community. VIVA NOW understands the difficulties that many Hispanics encounter while trying to grasp all the opportunity that avails them ... wealth and financial freedom, the enjoyment of home ownership, quality healthcare, higher education and more lucrative professions and business opportunities. VIVA NOW dispels stereotyping, provides relevant information, and creates a comprehensive resource for Hispanics who want to live the American dream to the fullest. Our bi-lingual format is another initiative to promote assimilation into the American culture. There is nothing else like VIVA NOW available in the marketplace today."

"Despite the current economic climate, and even more so because of it, we feel certain that the timing is right for VIVA NOW. The economic climate is perfect for savvy marketers to reach out to an audience with over $10.6 Billion dollars worth of purchasing power in Georgia", says Phelps. "Without as much advertising out there, the noise level has declined somewhat, giving our advertisers and sponsors an excellent opportunity to make a larger footprint. Atlanta represents the 3rd largest Hispanic consumer market in the U.S., and we are ranked 10th in the nation for Hispanic consumer spending."

VIVA NOW is published bi-monthly. Editorial content will include regular features on lifestyle and family, home ownership, health and wellness, education, business and career development, beauty and fashion, sports, travel and entertainment. VIVA NOW will be available on line and in print with an initial 100,000 print impressions and 1.000,000 on line impressions annually distributed at over 500 select locations.

Beautiful Media LLC, an established (over25 years) Atlanta-based corporation, offers full service advertising and marketing services as well as custom publishing, book publishing, and consulting. Visit http://www.beautimedia.com/

Liliana Gil, one of two Colombians selected by the World Economic Forum as 2011 Young Global Leader

2011-04-12T11:05:00.000-04:00

April 11th, 2011
The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have announced the class of 2011 Young Global Leaders.

Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.

After tracking and monitoring over 5,000 candidates worldwide, Liliana Gil was selected by a committee chaired by Queen Rania of Jordan and prominent business leaders, politicians and media leaders who appointed a select group of 190 Young Global Leaders.

Liliana is one of two Colombians, next to Juan Carlos Pinzón Bueno, chief of staff to the President of Colombia, and one of 17 from Latin-American, who was hand selected to join this elite group of business and community leaders. She joins a select group of honorees that represent the future of leadership, coming from all regions of the world and representing business, government, civil society, arts & culture, academia and media, as well as social entrepreneurs.

Watch David Aikman, head of the Forum of Young Global Leaders, talk about this year's selection.

The YGL class of 2011 is composed of 190 Young Global Leaders from 65 countries and all stakeholders of society (business, civil society, social entrepreneurs, politics and government, arts and culture, and opinion and media). The new class represents all regions: East Asia (50), South Asia (18), Europe (42), Middle East and North Africa (13), sub-Saharan Africa (14), North America (36) and Latin America (17). This year's selection has more gender parity than ever, with 44% women.

"I am honored and humbled to be part of this select group of young leaders. More than ever, I now feel responsible, yet empowered, to amplify both social and business priorities that impact my home country Colombia and the Latino community in the U.S." says Gil. "To this day I am not sure how the nomination process came about.but, it is great to see that all the hard-work and passion I've been sharing all these years, has caught the attention of global leaders at the World Economic Forum."

After a prominent career that made her one of the youngest executives at Johnson & Johnson, Liliana is now an entrepreneur, media contributor and co-founder of XL Alliance, a unique Cultural Marketing & Consulting firm that focuses on advising corporate leaders and businesses to better reach the fast growing multicultural market, particularly Latinos, in America.

About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.

Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. http://www.weforum.org/

Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New York

2011-04-05T11:52:00.000-04:00

NEW YORK--(BUSINESS WIRE)—LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives, today announced its second annual “Sports” conference.

The event will be held at The Harvard Club in New York City on April 7, 2011. The speakers will address sports marketing issues relevant to the Hispanic community and will discuss best practices to reach Hispanic consumers using sports multimedia platforms.

"Sports is one of the most attractive and effective industries to reach Latinos consumers. No marketer can ignore the fact, the U.S. Hispanic consumer is one of the fastest growing markets in the nation with more than $1 trillion in purchasing power,“ said Carlos Vassallo, CEO of Latin Media Inc.

“In an ever-changing Latin market place marketers must stay on top of current topics and trends as well as success stories and best practices of current players who successfully are leveraging and taking advantage of this Latino passion.”

The one-day conference will feature a morning-evening format, with the morning session bearing the panels and presentations from 8:00 AM until 12.45PM, an afternoon session, and after work from 6PM to 8:30PM, designated for networking and one-on-one exchanges.

The panel presentations will be streamed live to Latin America, Spain and Portugal by LatinVision’s partner NetStairs and promoted in English, Spanish and Portuguese by partners Business Wire and Business Wire’s LatinoWire.

The panelist Lineup includes:

Chris Russo, CEO, Big Lead Sports
Bill Squadron, Sports Chief, Bloomberg Sports
Anthony Eros, Founder, Eros Company
Michelle Bella, VP Marketing, ESPN Deportes
Marcus Jimenez, Partner / Principal, Huemanitas
Hugo Hernandez, Director Sports Initiatives, Impremedia
Seneca Mudd, Director, Interactive Advertising Bureau
Carlos Vassallo, CEO, LatinVision Media
Jean Jimenez, Business Development & Sales, Mobile Messaging Solutions
Saskia Sorrosa, Senior Director of US Hispanic Marketing, NBA
Manuel Garcia, Director Latino Affairs, New York Yankees
Alvaro Saralegui, SVP, NFL
Oscar Allain, Account Director, Multicultural Marketing, Octagon
Javier Farfan, Director of Cultural Branding at PepsiCo, Pepsico
Juan Delgado, Managing Director North America, Perform Group
Chris Lencheski, Founder & CEO, Phoenicia Sport & Entertainment
Joseph Schramm, Managing Partner, Schramm Marketing Group
Russell Findlay, Chief Marketing Officer, Soccer United Marketing
Vicente Navarro, Director of Hispanic Marketing, Sports Endeavors, Inc.
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Daniel Traver, Director of Business Development, Traver Hispanic Marketing Group

For more information about the conference, to register and sponsor: www.latinvision.com/conference/sports and http://www.latinvision.com/conference/sports/sponsors.pdf

To learn more about LatinVision Media 2011 Conferences Series: www.latinvision.com/marketing

About LatinVision Media
LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: http://www.latinvision.com/; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others. For more information: http://tinyurl.com/LatinVision

About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

About NetStairs.com
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.

Si TV to Change Name as It Aims for Bicultural Latinos

2011-03-16T18:18:00.001-04:00

By Brian Steinberg, AdAge

The Latino-focused English-language cable channel Si TV is changing its name on July 4 to Nuvo TV, for "new voice," in a bid to better pursue bicultural Latino audiences.

The move is the latest effort to harness the power of the nation's growing Latino population. The U.S. Census effort is expected to reveal significant growth not only among Latinos but among Latinos born in the U.S. The demographic Nuvo will aim for is very familiar with U.S. culture but also wants a little more relevance to its particular background.

"Most everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino," said Rafael Oller, the network's senior VP-marketing. "Three out of four speak English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming."

Read full article

impreMedia to Unveil Monthly Column Tu Trabajo Authored by U.S. Secretary of Labor Hilda Solis

2011-03-14T14:43:00.000-04:00

Column by Secretary Solis to Establish a Dialogue That Informs the Hispanic Community on Issues Affecting Jobs and the Economy

LOS ANGELES--(BUSINESS WIRE)--impreMedia, the leading Hispanic news and information company, announced today the launch of Tu Trabajo, a new monthly column featuring U.S. Secretary of Labor Hilda L. Solis.

Tu Trabajo is designed to offer Hispanic audiences a forum where they can engage with Secretary Solis and become informed on programs available to them through the U.S. Department of Labor. The column, which goes live today across all of impreMedia’s digital publications, and in La Opinión and El Diario print editions, will run the second Friday of every month. In addition, impreMedia will also leverage its digital and social media platforms to establish a dialogue online with Secretary Solis featuring a monthly Q&A, offering links and resources from the U.S. Department of Labor.

“Hispanics are extremely concerned about the state of the economy and jobs,” stated Monica Lozano, CEO of impreMedia. “Establishing a dialogue between Secretary Solis and our audience so that their concerns can be addressed at the highest levels of government is a crucial component of connecting on issues that matter most to them.”

In a recent poll conducted by impreMedia and Latino Decisions, results found that Hispanics had a high level of concern about jobs and the labor market in general, with 44% of respondents ranking the economy as their top concern and the number one priority for Congress and the President. The survey also found that 37% of respondents were ‘very worried’ that they or someone in their household would become unemployed in the near term.

“Getting Americans back to work, expanding opportunities, ensuring the safety of workers and protecting their right to keep what they earn – these are all top priorities for my department. They are also the focus of what I know will be a great dialogue with my fellow Latinos through this column,” said Secretary of Labor Hilda L. Solis. “As the first Latina to serve in a U.S. President’s cabinet, I am committed to ensuring that the nation’s Latino communities are part of America’s effort to outcompete the world. Achieving that requires good communication, and ensuring that Latinos have the information they need to do their jobs safely, provide for their families and share in the country’s economic recovery.”

About U.S. Secretary of Labor Hilda L. Solis
Secretary Hilda L. Solis was confirmed as Secretary of Labor on February 24, 2009. Prior to confirmation as Secretary of Labor, Secretary Solis represented the 32nd Congressional District in California, a position she held from 2001 – 2009, and championed expanded access to affordable health care, protecting the environment, and improving the lives of working families.

She has served on the Commission on Security and Cooperation in Europe (the Helsinki Commission), as well as the Mexico – United States Interparliamentary Group, and in 2007 was appointed Vice Chair of the Helsinki Commission's General Committee on Democracy, Human Rights and Humanitarian Questions. She was the only U.S. elected official to serve on this Committee.

Solis was first elected to public office in 1985 as a member of the Rio Hondo Community College Board of Trustees. She served in the California State Assembly from 1992 to 1994, and in 1994 made history by becoming the first Latina elected to the California State Senate. As the chairwoman of the California Senate Industrial Relations Committee, she led the battle to increase the state’s minimum wage from $4.25 to $5.75 an hour in 1996. She also authored a record seventeen state laws aimed at combating domestic violence.

Solis graduated from California State Polytechnic University, Pomona, and earned a Master of Public Administration from the University of Southern California. A former federal employee, she worked in the Carter White House Office of Hispanic Affairs and was later appointed as a management analyst with the Office of Management and Budget in the Civil Rights Division.

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com/ portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.

impreMedia portals and publication websites are: http://www.impre.com/, http://www.laopinion.com/, http://www.eldiariony.com/, http://www.hoynyc.com/, http://www.laraza.com/, http://www.laprensafl.com/, http://www.elmensajero.com/, http://www.rumbotx.com/, http://www.vistamagazine.com/, and http://www.contigola.com/, http://www.lavibra.com/, http://www.impreautos.com/.

Stagnito Media Launching Hispanic Retail 360 Magazine

2011-03-03T09:57:00.000-05:00

JERSEY CITY, N.J. -- Stagnito Media, parent company of Convenience Store News, Progressive Grocer, The Gourmet Retailer and the Hispanic Retail 360 Summit, will launch in April the first issue of Hispanic Retail 360 Magazine, a quarterly publication serving the retailer community across all trade channels.

The new publication is part of Stagnito’s multi-platform Hispanic Retail 360 information portal plan.

“Stagnito Media already plays a leadership role in providing market data, case studies and networking opportunities to the retailer community through its Hispanic Retail 360 Summit, now in its seventh year,” said Don Longo, editorial director. “Through development of a Retailer Advisory Board of retailers representing leading chains in grocery, convenience, drug, dollar and specialty store retailing, along with key contacts made with leading Hispanic marketing experts over the past six years, Hispanic Retail 360 has access to the thought leaders in the Hispanic marketing field and understands the major issues faced by retailers trying to grow their business with the Hispanic population.”

Read full article

LatinVision Media Announces “Marketing to Latinos” Conference Series

2011-02-18T12:07:00.002-05:00

Marketing to Latinos Travel, Tourism and Hospitality Conference

NEW YORK--(BUSINESS WIRE)--LatinVision Media, an operator of business portals serving the U.S. Hispanic and Latin American entrepreneurs, business owners and executives in small to medium-sized companies, today announced its 2011 Marketing to Latinos Conference Series aimed at helping marketers reach and engage US Hispanic consumers and businesses.

In partnership with Business Wire, Business Wire LatinoWire and NetStairs, LatinVision Media will host four industry-specific sessions, beginning with “Marketing to Latinos Travel, Tourism and Hospitality Conference” on February 24, 2011 in New York City. Other sessions include Sports, Latinas, and Banking/Finance.

“The Census of 2010 results will confirm the U.S. Hispanic Market is the most attractive one for advertisers and marketers with a purchasing power above one trillion dollars,“ said Carlos Vassallo, CEO of LatinVision Media. “The exponential growth of the Hispanic Market as a segment is changing the rules forcing marketers to change their approach, strategy and tactics if they want to maintain their share in the business. The approach used 10 years ago is no longer relevant neither effective. This is our second series edition, this year the main focus will be on these changes and how companies and individuals can use these changes to engage this audience in a proactive, interactive and unique way.’’

The conference series will feature panels and presentations in the morning and after work sessions in the evening for networking and one-on-one exchanges. As with all LatinVision events, there is a dedicated website for each event where attendees can find detailed information, including conference schedule, registration, program and other details. Each conference will be will be live streamed and profiled in social networks and a Business networking event will follow after in the afternoon.

To learn more about the conference, to register and sponsor: www.latinvision.com/conference/travel and www.latinvision.com/conference/travel/mediakit.pdf

To learn more about 2011 Conferences Series: www.latinvision.com/marketing

About LatinVision Media
LatinVision Media, Inc., a New York based company, is a premier organizer of conferences and business networking events, gathering U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners.

About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language.

With 32 bureaus worldwide, Business Wire’s service hallmark is defined by local service coupled with global reach, a combination unique in its industry. Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook. Photos/Multimedia Gallery available here

About NetStairs.com
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.

Siempre Mujer Unveils Sixth-Annual 50 Best of Beauty List

2011-02-11T14:53:00.002-05:00

Magazine Announces the List of Best Beauty Products in the February/March Issue

NEW YORK, Feb. 10, 2011 /PRNewswire-HISPANIC PR WIRE/ -- Siempre Mujer, the Spanish-language lifestyle and service magazine for women published by Meredith Corporation (NYSE: MDP), today unveiled the sixth-annual Best of Beauty List in the February/March 2011 issue. The issue, on stands this week, also features cover girl Colombian soap opera actress Danna Garcia.
The editors of Siempre Mujer tapped beauty experts, dermatologists, celebrities, beauty best sellers, all time favorites, and readers' picks to compile the 50 Best Beauty Products list. The list features the best make up, skin and hair products of all times and the best new products of 2011.

"Our readers deserve the best, and it's our goal to bring it to them," says Ursula Carranza, Executive Editor for Siempre Mujer. "With all time favorites and 2011 stand-outs, we can confidently give our seal of approval to all of the products on our list."

The full list of Siempre Mujer's 50 Best Beauty Products follows:

MAKEUP
• DiorShow Backstage Mascara, $24, Dior
• *NEW* Timewise Luminous-Wear Liquid Foundation, $20, Mary Kay
• Brow Zings, $30, Benefit
• Waterproof Eyeliner Pen, $1, ELF
• Joues Contraste Powder Blush, $42, Chanel
• *NEW* Fit Me! Concealer, $6, Maybelline
• Lip Gloss, $24, Nars
• Face and Body Foundation, $32, MAC
• Airbrush Makeup System, $225, and AIR Pod Foundation, $55, Temptu
• Eye Shadow, $16, Smashbox
• *NEW* CustomEyes Shadow & Liner, $9, Revlon
• *NEW* Lip Perfection Lip Liner, $7.50, CoverGirl
• *READER'S FAVORITE* Smooth Minerals Pressed Powder, $11, Avon
• Double Wear Stay-in-Place Eye Pencil, $19, Estee Lauder
• Rouge d'Armani, $30, Giorgio Armani
• Rouge Pur Couture, $30, Yves Saint Laurent
• Le Rouge Ecrin, $46, Guerlain
• Oil Free Tinted Moisturizer SPF 20, $42, Laura Mercier

SKINCARE
• Anti-Aging Buffing Beads, $36, Peter Thomas Roth
• Repairwear Laser Focus Wrinkle & UV Damage Corrector, $44.50, Clinique
• Tolerance Extreme Cream, $36, Avene
• *NEW* The Radiant Serum, $250, La Mer
• Lip Repair, $4, Aquaphor
• On-The-Spot Acne Treatment, $7, Neutrogena
• *NEW* Olay Total Effects Line & Dark Circle Minimizing Brush, $19, Olay
• *READER'S FAVORITE* Active Naturals Positively Nourishing Hydrating Body Wash, $7, Aveeno
• Active-C Eyes, $37, La Roche-Posay
• Skin Invigorating Apricot Scrub, $4, St. Ives
• Moisture Rescue Fresh Cleansing Foam, $6, Garnier Nutritioniste
• Touch of Happiness Moisturizing Body Wash, $6, Nivea
• Concentre Total Global Facial Treatment Cream, $89, L'Bel
• Brighter By Nature Skin Tone Correcting Serum, $49.50, Origins
• Intervene Stress Recovery Night Cream, $49.50, Elizabeth Arden
• Bi-Facil Double-Action Eye Makeup Remover, $26, Lancome
• Baby Oil, $4, Johnson's
• Daily Moisture Lotion, $8, Lubriderm

HAIRCARE
• Moisture Recovery Shampoo, $12, Joico
• Biolage Styling Volumizing Whipped Mousse, $15, Matrix
• Sleek Mystique Blow Out Balm, $20, Tigi
• Re-Shaper Brushable Humidity Resistance Strong-Hold Hairspray, $19, Sebastian Professional
• Ciment Thermique Leave-In Heat-Activated Reconstructing Milk for Weakened Hair, $36, Kerastase
• Smooth Infusion Style-Prep Smoother, $24, Aveda
• Essential Shea Tame & Style Pot de Creme, $32, Fekkai Advanced
• *NEW* Nice 'n Easy Color Blend Foam, $9, Clairol
• *READER'S FAVORITE* Medium-Thick Hair Solutions, $4, Pantene
• Superbly Smoothing Argan Hair Pak, $25, Kiehl's
• Gentle Dry Shampoo with Oat Milk, $18, Klorane
• Anti-Frizz Secret Smoothing Creme, $4, TRESemme
• *NEW* Curl Control Cream, $31, Moroccanoil
• Elnett Satin Hairspray, $15, L'Oreal Paris
• Super Skinny Serum, $17, Paul Mitchell
• *NEW* Captivating Curls Whipped Cream Mousse, $3, Suave Professionals

For more information on Siempre Mujer's Best Beauty Products, pick up the February/March issue on newsstands February 1st.

About Siempre Mujer
Launched in September 2005, Siempre Mujer is the first-ever Spanish-language lifestyle and service publication for Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. Siempre Mujer helps the Hispanic woman navigate this new culture by covering the worlds of: Home decor; fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The bi-monthly national magazine has a rate base of 500,000.

SOURCE Siempre Mujer Magazine

Google US Hispanic Marketing Forum Event

2011-02-08T10:25:00.001-05:00

impreMedia Reports Strong Growth in Readership and Online Audience

2011-02-02T15:56:00.000-05:00

Hispanics are Increasingly Online and Engaging in Print and Digital Content

LOS ANGELES--(BUSINESS WIRE)--impreMedia, the Leading Hispanic News and Information Company, reports impressive double-digit growth in readership for its weekly publications, El Mensajero, La Raza and La Prensa. Its portal, impre.com, and its newspaper websites also reported a substantial increase in unique visitors and page views.

According to Scarborough’s 2010 R2 Hispanic custom study, San Francisco’s El Mensajero’s monthly readership increased 11% while Chicago’s La Raza grew an impressive 10% compared to 2010 R1. Orlando’s La Prensa also saw an increase of 10% in its monthly readership.

“Readers are looking for unique, quality content that is both engaging and informative and that’s exactly what we provide them,” stated Monica Lozano, CEO of impreMedia. “The increased readership in El Mensajero, La Raza and La Prensa proves that we continue to grow and engage with Hispanic audiences within a competitive media landscape.”

Ms. Lozano also commented, “We are well positioned for the future. The 2010 Census is expected to report that Hispanics are leading the country in population growth and the future of this country is inextricably linked to the prosperity and success of this community. We are uniquely situated to play a vital role in that development.”

Founded in 1987, El Mensajero is one of the leading Spanish-language newspapers in the San Francisco Bay area, and serves San Jose, Oakland, and 11 surrounding cities. The newspaper is also the recipient of the award for “Best Spanish Language Weekly” by the National Association of Hispanic Publications. The recent data release places El Mensajero’s monthly audience at 145,302, an increase of 11%.

La Raza is the number one Spanish-language weekly newspaper in Chicago. It has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was named by Editor & Publisher as one of “Ten That Do It Right.” The recent data release places La Raza’s monthly audience at 403,634, an increase of 10%.

La Prensa is the premier Spanish-language newspaper in Florida. La Prensa connects its readers to the community by delivering unsurpassed award-winning journalism in both online and print. The recent data release places La Prensa’s monthly audience at 109,191, an increase of 10%.

impreMedia’s portal, impre.com, and its publication’s websites also reported substantial growth in traffic over the last six months almost doubling monthly audience and reaching 1.2 million unique visitors in December 2010 according to Omniture. The websites surpassed 5 million page views in a month and continues to steadily grow and expand its digital footprint.

“The increased traffic to our network sites is a clear indicator that Hispanics are increasingly online and are engaged with the content that we provide,” said Ginger Neal, SVP for impreMedia Digital. “They value our brands as trusted sources for news and information and our content verticals are destinations for Latinos from distinct demographics.”

Hispanics online are showing a higher level of engagement with Spanish-language websites such as impre.com. The company’s initiatives such as “Piensa Digital/Think Digital,” an information campaign designed to educate and empower Hispanics and “El Futuro es Ahora/The Future is Now,” a groundbreaking, bilingual series about the 2010 Census data, enable Hispanics to become better connected, informed and engaged online.

About impreMedia
impreMedia is the leading Hispanic News and Information Company in the U.S. in Online and Print. impreMedia’s multi-platform offerings range from Online to Video, Social Media, Mobile, Audio, Newspapers and Magazines, including the http://www.impre.com/ portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.

ImpreMedia portals and publication websites are: http://www.impre.com/, http://www.laopinion.com/, http://www.eldiariony.com/, http://www.hoynyc.com/, http://www.laraza.com/, http://www.laprensafl.com/, http://www.elmensajero.com/, http://www.rumbotx.com/, http://www.vistamagazine.com/, and http://www.contigola.com/, http://www.lavibra.com/, http://www.impreautos.com/.

Google US Hispanic Marketing Forum: Four Truths about US Hispanics Online

2011-01-28T10:06:00.002-05:00

www.latinvision.com

Fernando Abril-Martorell Appointed Deputy CEO and CFO of PRISA

2011-01-26T14:59:00.000-05:00

Abril-Martorell will report to Grupo CEO and Chairman of the Executive Committee of the Board, Juan Luis Cebrian. His responsibilities will include financial strategy, corporate development and efficiencies across the Group

MADRID and NEW YORK, Jan. 25, 2011 /PRNewswire/ -- PRISA (Madrid: PRS; NYSE: PRIS) the world's leading Spanish and Portuguese-language education, entertainment and news group today announced that its CEO has appointed Fernando Abril-Martorell as Deputy Chief Executive Officer and Chief Financial Officer of the Group, starting 1 April, 2011. Fernando will report to the CEO Juan Luis Cebrian, who stated: "Fernando brings a wealth of relevant experience, talent and leadership to PRISA as the group enters the next stage of its development and will help ensure that it reaches its ambitious goals. Fernando's international experience spans both the corporate and financial world. He also has a strong reputation in the financial markets and I am delighted to welcome him to our executive team."

In his role Fernando will have responsibilities for the Group's overall financial strategy including corporate development, as well as those corporate functions seeking efficiencies, synergies and optimisation across the Group.

Fernando Abril-Martorell joins PRISA from Credit Suisse where he was CEO of Credit Suisse Spain and Portugal. The move sees him return to the corporate world following a very successful career at Telefonica, where he joined as CFO in 1997 and moved to CEO in 2000, a post he held until 2003.

During his tenure at Telefonica, Fernando participated in the company's privatization and oversaw its evolution into a global powerhouse with international growth in Latin America as well as various successful capital market transactions.

Fernando has extensive financial experience, as, in addition to his 6 years heading up Credit Suisse, he held the positions of Managing Director and Treasurer of JP Morgan in Spain over a 10 year period, prior to joining the Spanish telecoms giant. He holds a B.A. in Law and B.S. in Business Administration from ICADE (Madrid).

PRISA is the world's leading company in the cultural, educational, information and entertainment markets in Spanish and Portuguese, thanks to its multichannel offer of-top quality and high-demand products. It operates in 22 countries, reaching over 50 million users, through its global brands, such as El País, 40 Principales, Alfaguara and Santillana. As brand leader in mainstream press, free-to-view TV and pay TV, spoken-word radio and music radio, education, and publishing, it is one of the most profitable media groups in the world, with an extraordinary range of assets.

SOURCE PRISA

AP names new deputy editor for Spanish services

2011-01-26T14:21:00.000-05:00

MEXICO CITY

Alejandro Manrique, a veteran journalist for newspapers, television and radio in the United States and Latin America, has been appointed Deputy Latin America Editor for Spanish Services for The Associated Press.

Manrique will be based in Mexico City and oversee a team of about 30 editors, translators and reporters in Latin American and the United States. His appointment was announced Monday by Latin America and Caribbean Editor Marjorie Miller, who directs the Spanish service for the news cooperative.

"Alejandro Manrique has extensive journalistic experience in Spanish-language media and markets across the Spanish-speaking world," Miller said. "He loves news and he's competitive. He will help us achieve our goals of delivering ever-smarter, faster and more compelling news coverage in Spanish."

Read full article

United States Hispanic Chamber of Commerce President Javier Palomarez Named One of the 'Top 75 Most Influential Hispanics' by PODER Magazine

2011-01-04T12:45:00.000-05:00

WASHINGTON, Jan. 4, 2011 /PRNewswire-HISPANIC PR WIRE/ -- United States Hispanic Chamber of Commerce (USHCC) President and CEO Javier Palomarez has been recognized by PODER Magazine as a Business Leader in the publication's annual "Top 75 Most Influential Hispanics" list. The list includes the most notable figures from the political, business, science, education and entertainment arenas. In his role at the USHCC, Palomarez serves as a national advocate, representing the interests of over 200 local Hispanic chambers of commerce and nearly 3 million Hispanic-owned businesses across the country.

The January 2011 issue of PODER declares that "Palomarez has become a key player and cheerleader for Latinos in the business arena" and that he "is focused on promoting government lending for Latino-owned small businesses. He knows better than most the role Latino businesses can play in lifting the U.S. out of the recession." Other Hispanic leaders selected for this year's "Top 75 Most Influential" list include Supreme Court Justice Sonia Sotomayor, U.S. Secretary of the Interior, Ken Salazar, Burger King CEO Bernardo Hees, U.S. Senator Robert Menendez and actress Salma Hayek.

"To be recognized by PODER Magazine is an honor, but moreover it is a tribute to those on behalf of whom I serve - the millions of Hispanic entrepreneurs in America who are transforming our economy," says Palomarez. "I am grateful and proud to represent the interests of the growing Hispanic business community, in Washington and around the nation."

USHCC Chairman Nina Vaca-Humrichouse added: "To have the president of our organization named to this distinguished list after little more than a year in the position is a testament to the leadership he has shown and the results which the USHCC has been able to deliver to its constituents under his guidance. We look forward to further great strides in 2011."

To view the full feature article, click on the following link for PODER Magazine's digital edition:

http://www.nxtbook.com/nxtbooks/et/poder1210_v2/#/28

About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of nearly 3 million Hispanic-owned businesses in the United States that generate nearly $400 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers in the United States and Puerto Rico.

SOURCE United States Hispanic Chamber of Commerce

Online Ad Spend Surpasses Newspapers

2010-12-21T17:06:00.000-05:00

A milestone for advertising on the internet

2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.

Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.

The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.

Read full article

TVnotas USA Ends the Year with Another Recognition: The ALPE Award

2010-12-20T16:46:00.000-05:00

TVnotas USA magazine was recognized by the Asociacion Latina de Periodistas de Entretenimiento (ALPE) for publishing the scandalous photos of Father Alberto Cutie

MIAMI BEACH, Fla., Dec. 20, 2010 /PRNewswire/ -- Maya Publishing Group announced today that Juan Garcia Alejandro, editorial Director of TVnotas USA magazine, received the ALPE award for the annuity 2009-2010, of the hands of the journalist Doraluz Vargas, for the Exclusive of the Year, the publication of the scandalous story of Father Alberto Cutie and his romance with Ruama Canelis, with pictures that went around the world and whose story was publicized in the Hispanic market media, as well as the English speaking media and in countries as far away as Nepal, Belgium and Croatia.

"I thank the members of ALPE for voting for this story. Beyond competence or envy, that journalist colleagues have the good intention of recognizing the work of someone from another medium, talks of real honesty, which is a real incentive for me. Thank you for endorsing our work with this recognition."

About Maya Publishing Group, LLC.
In 1999 we successfully launched TVnotasUSA, the US Hispanic edition of our leading celebrity gossip and entertainment weekly publication in Mexico. TVnotasUSA has a biweekly circulation of 200,000 issues, reaching 1,280,000 readers. In 2007 we decided to target the Latin male readers, who were until then underserved, by launching H para HombresUSA and H Extremo, the bimonthly magazine that takes readers beyond what they see in H. H para HombresUSA and H Extremo, each, have a circulation of 75,000 issues, reaching 337,500 readers. In 2008, we launched Record Semanario de Futbol, with a circulation of 50,000 issues, reaching 200,000. In 2011, we are relaunching Record, more pages, more editorial content and more pictures, to provide to our readers an even more spectacular and entertaining magazine, now with a circulation of 75,000 issues, reaching 300,000 readers and we will continue with our goals by focusing on the editorial and circulation growth of our pillars: TVnotasUSA, H para Hombres USA, H Extremo and Record Futbol al Maximo.

Web sites: http://www.tvnotasusa.com , http://www.hparahombresusa.com , http://www.hextremousa.com , http://revistarecord.com and http://www.mayapublishinggroup.com

SOURCE Maya Publishing Group, LLC

Back to top

impreMedia Announces Exciting Brand Repositioning Initiatives for Vista Magazine

2010-12-16T10:45:00.001-05:00

New Design, Tagline and Marketing Campaign Reflect Vista’s Ongoing Commitment to Provide New Engaging Content that Inspires Women to Live the Good Life Made Simple

LOS ANGELES--(BUSINESS WIRE)--impreMedia, the leading Hispanic news and information company, announced today the repositioning of its magazine publication Vista. Capitalizing on more than 25 years as a leading resource for Latinos, the new brand revitalization positions Vista to become the guide for Latinas and their families to manage and enjoy a fulfilling, organized and streamlined life.

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles. The refreshed editorial direction will focus on areas central to Latinas’ lives such as health and wellness, family and parenting, finances, education, beauty and style, and spirit. Scheduled to launch in early 2011, cross-platform capabilities for Vista will include 360 degree multimedia offerings such as the bimonthly print edition, downloadable electronic edition, blog, social networking, as well as mobile content and Jag Tag capabilities.

“There has never been a better time to introduce a fresh new face,” says Marissa Rodriguez, editor of Vista Magazine. “This new direction speaks to the realities of our readers’ busy, contemporary lives, and shows them that we offer compelling, and culturally relevant content in multiple formats.”

Vista has developed a strong reputation as a Hispanic magazine with a high rate base of 900,000 across 15 of the top Hispanic markets. As impreMedia continues to grow into the future, so does its brands. Vista is proud to be at the forefront of an innovative approach in Hispanic publishing.

About Vista Magazine
Vista Magazine, acquired by impreMedia in November 2006, is a dual-language, lifestyle magazine with a circulation of 900,000 and readership of 2.8 million. It is distributed via some of the largest Spanish-language newspapers in 15 top Hispanic markets. Vista resonates with readers and engages intelligent, confident and active modern Latinas. Our unique editorial approach inspires readers to live the good life made simple. For more information on Vista, visit our website at: http://www.vistamagazine.com/.

About ImpreMedia
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print including the portal http://www.impre.com/ and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.

ImpreMedia portals and publication websites are: http://www.impre.com/, http://www.laopinion.com/, http://www.eldiariony.com/, http://www.hoynyc.com/, http://www.laraza.com/, http://www.laprensafl.com/, http://www.elmensajero.com/, http://www.rumbonet.com/, http://www.vistamagazine.com/, and http://www.contigola.com/, http://www.lavibra.com/, http://www.impreautos.com/.

Telemundo on the Verge of an Ambitious Expansion

2010-12-09T14:21:00.001-05:00

MIAMI – Telemundo, the country’s No. 2 Spanish-language television network, is on the verge of an ambitious expansion phase to consolidate its market share in the United States and broaden its international alliances.

Telemundo president Don Browne told Efe that the $35 billion merger of Comcast and NBC Universal (still awaiting approval from the Federal Communications Commission) will facilitate the undertaking of a series of investments the firm hopes will lead to more business.

The new NBC Universal will allow Telemundo “to continue growing with quality content in all the possible distribution platforms,” Browne said.

He said that certainly the new managers at Comcast will need a little time to learn Telemundo’s business and that they will understand the importance of continuing the expansion in the Hispanic market.

Read full article

How Online Reading Habits Have Changed Over 2010

2010-12-07T10:35:00.000-05:00

By Richard McManus,ReadWriteWeb.

One of the more subtle trends of 2010 has been the way that our reading habits have changed, due to a convergence of other Web trends: mobile apps, real-time Web (mostly Twitter), and social networking as a way to track news (mostly Facebook). In the previous era of the Web, the so-called Web 2.0, RSS Readers and start pages were all the rage. Over 2010, though, more people used tools like Twitter, Facebook, Instapaper, Flipboard, LazyWeb, Feedly and TweetDeck, to track news.

Nowadays I'm more likely to find stories to read via a vertical aggregator (the media-focused Mediagazer is my current favorite) and save them to Instapaper for later reading via my iPhone or iPad. I still use Google Reader, but in all honesty I now use it more to scan than to read

Read full article

Magazine launches in Philly for Latino tech geeks

2010-12-06T13:30:00.000-05:00

By Joann Loviglio, Bloomberg

If you're as likely to celebrate Geek Pride Day as Cinco de Mayo, a new Philadelphia magazine says it speaks your language.

Say hola to Tek Lado, a magazine that praises all things nerdy -- in English, Spanish and hybrid Spanglish.

The free 32-page technology and pop culture magazine has a print run of 20,000, with bilingual articles and a Spanglish column. Its name translates to "tech side" or as a play on the Spanish word for keyboard (teclado).

Mel Gomez, director of niche publishing for Bartash Media Group, self-described geek and Tek Lado publisher, said it fills a void in the marketplace of publications for tech-savvy Latinos.

Read full article

For Newspapers, the Future Is Now: Digital Must Be First

2010-12-03T11:56:00.000-05:00

As newspapers everywhere struggle to stay afloat and remake themselves for a web-based world, many continue to debate how much emphasis they should put on digital vs. their traditional print operations. John Paton, CEO of the Journal Register group of newspapers, says the time for debate is over. Newspapers need to be digital first in everything they do, he says, and more than that, they need to take the same approach to their businesses that many web-based startups have, and that means being transparent, crowdsourced, collaborative and flat. There’s no question; it’s an inspiring message, but will anyone listen?

In a speech he delivered Thursday at the Transformation of News Summit in Cambridge, Mass. (put on by the International Newsmedia Marketing Association or INMA), Paton said that the Journal Register — which he took over in February — has been living and breathing these principles for the past year, and they’ve paid off in terms of both revenue growth and profits for the company, which was effectively bankrupt last year. Paton says the Journal Register’s profit margins will be about 15 percent this year.

Read full article

Support our friends of InTrust Global Investments INDI Fund by voting on its project.

2010-11-24T13:00:00.000-05:00

Please take a minute today to support an initiative that will make a big difference in the lives of indigenous people in Latin American and the Caribbean.

InTrust Global Investments’ INDI Fund initiative has been selected as one of three finalists for the Inter-American Development Bank’s first annual BeyondBanking Awards in the most Socially Responsible Investment (SRI) category.

InTrust Global Investments’ INDI Fund is the first project of its kind: an equity fund that bridges capital with strategic green projects through full and effective partnerships with indigenous peoples in the region. INDI Fund goes beyond microfinance and philanthropy – its aim is to engage and expand the growing entrepreneurial spirit amongst indigenous peoples by providing access to global markets through the sustainable generation of clean energy with the resources they already own or control.

The final stage of the competition is a public vote and I urge you to support the INDI Fund,
a Mexican and US initiative.

To vote, please follow the following steps (before December 15^th):

· Click here

· Sign in or register as a new user on the IDB website. Once you log in, scroll down the
list of nominees to the INDI Fund (the second to last) and click on “evaluate”.

· Choose the last star on the pop-up to give our project 10 out of 10 stars

* Note that if you give the same score to all three finalists, the votes will be cancelled

Please spread the word - your friends, family, and colleagues can make a huge difference.

Thanks for your support and have a Happy ThanksGiving!

Journal Register Company Executive Vice President of Digital Media Arturo Duran Named One of Top Hispanic IT Leaders in U.S.

2010-11-23T11:18:00.000-05:00

YARDLEY, PA--(Marketwire - November 23, 2010) - Arturo Duran, Executive Vice President of Digital Media for Journal Register Company, a leading local news and information company, has been named one of the nation's top IT leaders by the Hispanic IT Executive Council.

Mr. Duran, who has more than 20 years of experience in digital media, was named to the HITEC 100. Since 2008, The Hispanic IT Executive Council has compiled a comprehensive list featuring the top 100 most influential and notable Hispanic professionals in the information technology industry including executives from AT&T, IBM, Oracle, Disney, Cisco and NASA.

"Arturo's knowledge of digital media and his years of leadership in the field make him an invaluable addition to Journal Register's team," said John Paton, Chief Executive Officer of Journal Register Company. "He will continue to lead our efforts in transforming the Company into a Digital First news organization."

Mr. Duran is currently leading Journal Register Company's digital division to grow new revenue streams and provide additional digital content including growing the Company's video portfolio.

Prior to joining Journal Register, Mr. Duran served as the Chief Executive Officer of impreMedia Digital, one of the nation's leading Hispanic media companies. Mr. Duran orchestrated strategic partnerships with MySpace, America Online, PBS and MTV to grow impreMedia's digital audience. Mr. Duran previously served as President of Interactive for CanWest Global MediaWorks and as a Vice President for America Online.

About Journal Register Company

Journal Register Company is a leader in local news and information serving 992 communities in 10 states. The Company's 324 multi-platform products reach an audience of nearly 14 million people each month. For more information visit the company website at http://www.journalregister.com/.

Barnes & Noble Launches NOOKbooks en español™, First Spanish Language Digital Bookstore in the U.S.

2010-11-18T16:44:00.000-05:00

Shop the Best and Growing Digital Collection of Popular Spanish Language Titles and Read In Seconds

Access on Any NOOK eReader or NOOK Software-Enabled Device

NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced NOOKbooks en español, the first-ever Spanish language digital bookstore in the United States, and the best – and growing – selection of Spanish titles, including bestsellers, new releases, classics, works in translation and more. With NOOKbooks en español, Barnes & Noble customers now have nearly instant access to thousands of popular Spanish language titles, including thousands of free works, to be enjoyed across a wide range of platforms, including NOOK color, NOOK 3G and NOOK Wi-Fi, and the company’s free software available for iPad™, iPhone®, iPod touch®, Android™, BlackBerry®, PC, and Mac®.

“For the first time ever, NOOKbooks en español enables Spanish speakers in the U.S., and those interested in learning and reading in Spanish, to get Spanish-language new releases, bestsellers, and classics in a digital format,” said Patricia Arancibia, International Content Manager, Digital Products at Barnes & Noble.

“Our goal is to continue building a service that revolves around the customer, making the largest and most diverse selection of digital content convenient and accessible for everyone,” added Theresa Horner, VP, Content, Digital Products at Barnes & Noble.

Working closely with many of the top international and U.S.-based publishers, Barnes & Noble will continue to expand its catalog of NOOKbooks en español, which currently includes more than a third of the top-selling trade Spanish-language titles in the U.S.

In addition to accessing NOOKbooks en español on NOOKdevices, customers can use Barnes & Noble’s free eReading software to download and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. And with the Lifetime Library™ advantage, Barnes & Noble ensures that your content always goes wherever you go and is always protected and accessible on a variety of devices, as well as BN.com.

Learn more and experience NOOKbooks en español today by visiting http://www.barnesandnoble.com/ebooksenespanol, part of Barnes & Noble’s expansive NOOKbook™ Store (www.bn.com/NOOKbooks), which features more than two million digital titles, including books, newspapers, magazines, and engaging children’s content.

About NOOK™ from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOKbook™ Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOKcolor ($249), the first full-color touch Reader’s Tablet, provides the ultimate reading experience with a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOKbooks for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at http://www.nook.com/, as well as at Best Buy, Walmart and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/NOOKapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOKstudy™ (http://www.nookstudy.com/), an innovative study platform and software solution for higher education, NOOK kids™ (www.NOOKkids.com), a collection of digital picture and chapter books for children, and NOOKbooks en español™, the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOKbook releases, Free Friday™ NOOKbooks and more, follow us on www.twitter.com/eBooksBN and www.facebook.com/NOOKBN.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (http://www.bn.com/), one of the Web's largest e-commerce sites, which also features more than two million titles, in its NOOKbook™ Store (www.bn.com/NOOKbooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read NOOKbooks on the widest range of platforms, including NOOK eReaders, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: http://www.barnesandnobleinc.com/.

NOOK™, NOOKcolor™, NOOKbooks™, NOOKnewsstand™, NOOKbooks en español™,VividView™, NOOKfriends™, AliveTouch™, LendMe™, ArticleView™, Daily Shelf™, NOOKfriends™, NOOK kids™, NOOKstudy™, NOOKdeveloper™, ReadAloud™, NOOKbook Personal Shopping™, Read In Store™, More In Store™, Free Friday™, PubIt!™, Lifetime Library™, Read What You Love. Anywhere You Like™ and Touch the Future of Reading™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/BNStudio).

Latina Style Celebrates the Grand Finale of our 12th Annual Tour in Los Angeles November 18th!

2010-11-10T13:04:00.000-05:00

WASHINGTON, Nov. 9, 2010 /PRNewswire/ -- Latina Style Magazine, the premier magazine addressing the needs of established Latina & Women entrepreneurs in the U.S., is excited to be celebrating the finale of 2010 tour with our 12th Annual LATINA Style Business Series in Los Angeles on November 18th, 2010 from 7:30am to 4:30pm at the Hyatt Regency Century Plaza Hotel Located at 2025 Avenue of the Stars, Los Angeles, CA 90067.

In 1998, a strong-minded Latina, the late Anna Maria, set out to provide Latina professionals and business owners with the tools to strive in the ever-changing business community. The end result: the LATINA Style Business Series. This one day conference consists of interactive panels and workshops held by renowned experts from key corporations and government agencies. These workshops are led by some of the most talented local business leaders who share inspiring, first-hand accounts of their business success. Mabel Katz, will be providing welcoming remarks during the Breakfast Ceremony. Ms. Katz is an internationally acclaimed speaker, seminar leader and consultant. She has applied her knowledge, insights, experience, and skills to assisting businesses and individuals in becoming more productive, effective and prosperous.

The Luncheon Keynote Address will be delivered by Nely Galan, President & CEO, Galan Entertainment, founded in 1994. Ms. Galan is a former President of the powerhouse Telemundo network and has owned and operated her own media company, which has launched 10 groundbreaking television channels in Latin America, and produced a staggering 600 episodes of programming that cross all genres, since 1994. Rodri J Rodriguez will serve as Luncheon Featured Speaker. Ms. Rodriguez is President and CEO of Rodri Entertainment Inc., an international entertainment production company, founded in 1976. Her presence has been felt in the entertainment arena since 1975 when she played a key role in the decision to have the Latin Category added to the Grammy Awards. General Manager of Mun2, Diana Mogollon will be presenting as the Mistress of Ceremonies during the Awards Ceremony.

LATINA Style proudly announces the "Entrepreneur of the Year Award" for Los Angeles, CA will be presented to Ms. Alycia D. Enciso, President of Alycia Enciso & Associates. Ms. Enciso has been selected for her 30 years of commitment in successfully running a Latina owned business. She is a true pioneer and role model for our young women and community, said Robert Bard, President & CEO, LATINA Style, Inc.

The "Look Successful…Be Successful" Fashion Show Presented by Macy's, Inc. will be co-hosted by Fashion Designer Nick Verreos of Project Runway and the outstanding Mun2 host Yarel Ramos. Mr. Verreos appeared on Project Runway and is now a red carpet fashion expert on E! Entertainment, TV Guide Network and SoapNet. Ms. Ramos is the host of "Reventon, Reventon Countdown", and "What Up PPL" on Mun2.

To secure your admission, register online at www.bs.latinastyle.com by Monday, November 15, 2010; Students who register by the online deadline will receive a discounted student rate of $15. Additionally, you will receive breakfast, lunch, a gift bag, a two-year subscription to LATINA Style Magazine, and the chance to win raffle prizes donated by our sponsors!

Los Angeles Business Series is sponsored by: Tile Sponsor: Macy's, Inc., National Sponsors: State Farm Insurance, United State Postal Service. Official Hospitality Sponsor: Hyatt Hotel & Resorts. Official Vehicle Sponsor: NISSAN. Los Angeles Gold Sponsor is Verizon. Los Angeles Single City Sponsors: Comerica Bank, New York Life Insurance, Telemundo. Leadership Dinner Sponsor: Aetna. Official Airline carrier: Continental Airlines.

LATINA Style has partnered with the following organizations: National Partners: Women Impacting Public Policy (WIPP), Teleflora, Hispanic National Bar Association (HNBA), and NSHMBA. Community Partners: Los Angeles Metropolitan Hispanic Chamber of Commerce (LAMHCC), the Regional Hispanic Chamber of Commerce (RHHC), NLBWA-Los Angeles, HOPE, Latin Business Association (LBA), Latino Business Chamber of Greater Los Angeles, West L.A. Chamber of Commerce, ALPFA LA and Yo Soy Expressions. Media Partners include: Telemundo 52, PR Newswire, and HOT 92.3 - Old School and R&B

For more information or to register for the Los Angeles Business Series, visit http://www.bs.latinastyle.com/ or call (703) 312- 0904. Or contact: Tania Einhorn at tania@latinastyle.com or Michelle Guzman at michelle@latinastyle.com

SOURCE LATINA Style Magazine

Palazzo Advises Grupo Gallegos on Purchase of Nine Two

2010-11-09T12:05:00.000-05:00

NEW YORK, NY--(Marketwire - November 9, 2010) - PALAZZO Advisory | Acquisition (http://www.palazzonyc.com/), a leading M&A and financial advisory firm serving marketing services, interactive, information and new media companies, acted as financial advisor to Grupo Gallegos, the Hispanic-focused, independent, creatively driven, marketing solutions company in its acquisition of Nine Two, a general market advertising and marketing agency with a specialty in promotions. The deal closed November 8.

"Over the last decade, Grupo Gallegos has grown into an industry leader in the development of creative ad and marketing campaigns," PALAZZO's Founder and President Philip Palazzo, Jr, said. "Bringing Nine Two into its fold increases Gallegos' breadth of offering and ability to reach more consumers in critical areas."

This deal for Grupo Gallegos is part of the agency's effort to respond to and anticipate its clients' needs for integrated campaigns with targeted messages that play across many countries, cultures and subcultures. Nine Two will allow Grupo Gallegos to offer a broader spectrum of services to its growing client roster.

Read full article

Grupo Salinas Hosts U.S. Delegation of Journalists, Business Leaders and Political Leaders to Attend Ciudad de las Ideas Thinkers' Forum in Puebla

2010-11-08T16:25:00.000-05:00

--New America Foundation delegation includes 14 distinguished authors and national opinion page contributors--

MEXICO CITY, Nov. 8, 2010 /PRNewswire/ -- Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies deeply committed to the modernization of the countries in which they operate, is pleased to host a group of over twenty leading U.S. journalists, business leaders and political leaders who will attend the Ciudad de las Ideas thinkers´ forum in the city of Puebla.

The delegates represent organizations as diverse as the New America Foundation, Partnership for New York City, TED, Congressional Hispanic Leadership Institute and the International Center for Journalists.

New America Foundation fellows will also participate in a televised forum called One Mexico, or Two for the Entrevista con Sarmiento program hosted by TV Azteca Editorial Director Sergio Sarmiento.

"In addition to participating in a cutting-edge ideas festival in Puebla, this visit provides us with a timely opportunity to engage the complex and vital U.S.-Mexico bilateral relationship," said Andres Martinez, the director of New America´s fellowship program and a former member of the New York Times and Los Angeles Times editorial boards.

"Our fellows are among the most talented and worldly young journalists in America, and for many of them this will be an invaluable introduction to Mexico and to what has to be Washington´s least appreciated strategic partnership," Martinez added.

The trip will include high-level meetings with members of the Mexican Senate, members of President Calderon´s Security Cabinet, representatives of the U.S. Embassy and executives of Grupo Salinas companies.

The distinguished visitors will later be attending a three-day forum on global ideas called La Ciudad de las Ideas. The forum, which is now in its third year, features speakers such as New Yorker columnist and best-selling author Malcolm Gladwell (The Tipping Point, Blink, Outliers); Jared Diamond, winner of the Pulitzer Prize (1997) for his book Guns, Germs and Steel; and Sir Tim Berners-Lee, inventor of the World Wide Web. Also featured will be three Nobel Prize winners: Mario Molina (Chemistry, 1995), Jerome Friedman (Physics, 1990) and Daniel Kahneman (Economics, 2002). The event includes a total of 35 speakers, who will present a ground-breaking idea during a 20-minute intervention.

"We´re delighted to be hosting this talented and diverse group that can rethink many important aspects of the world we live in and how we can make it a better place," said Luis J. Echarte, Chairman of Azteca America.

Grupo Salinas has been a proud sponsor of Ciudad de las Ideas since its inception. The event is organized by the Mexican think-tank Poder Civico S.A. and curated by its president, Andres Roemer.

Grupo Salinas Profile
Grupo Salinas (http://www.gruposalinas.com/) is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (http://www.ricardosalinas.com/), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: TV Azteca (http://www.tvazteca.com.mx/ ; http://www.irtvazteca.com/), Azteca America (http://www.aztecaamerica.com/), Grupo Elektra (http://www.grupoelektra.com.mx/), Banco Azteca (http://www.bancoazteca.com.mx/), Afore Azteca (http://www.aforeazteca.com.mx/), Seguros Azteca (http://www.segurosazteca.com.mx/) and Grupo Iusacell (http://www.iusacell.com/). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings.

Online Journalism Awards honor the best of the best

2010-11-01T14:57:00.000-04:00

Online Journalism Awards recognized journalists for their compelling pieces this year. General Excellence in Online Journalism award winners include msnbc.com, California Watch and the Center for Investigative Reporting, The Texas Tribune, The Las Vegas Sun and the Greenspun Media Group, La Nacion, and OWNI.

The complete list of award winners are below. For more insights, go here.
•msnbc.com, General Excellence in Online Journalism, Large Site
•California Watch and the Center for Investigative Reporting , General Excellence in Online Journalism, Micro Site
•The Texas Tribune, General Excellence in Online Journalism, Small Site
•The Las Vegas Sun and the Greenspun Media Group, General Excellence in Online Journalism, Medium Site
•La Nacion, General Excellence in Online Journalism, Non-English, Small Site

Read full article

2010 LatinVision CEO Summit Conference Recap

2010-10-27T12:07:00.002-04:00

by Nikelle Feimster, Media Relations Specialist, Business Wire/New York

LatinVision’s CEO Summit Conference 2010 was held on Monday, Oct 4th at the Time Warner Center in New York City. CEOs and marketing executives from companies including HipCricket, Telemundo, Univision , People en Español, HBO, and Business Wire were present. They shared insight into how marketers and advertisers can engage and connect with consumers in the Hispanic market through various channels including social media, and mobile and online marketing.

The first panel discussed how social media has evolved in the multicultural space, and how advertisers are taking advantage of social media platforms. It was revealed that Latinos visit more social networking sites, news sites, and maintain more blogs than the general market.

Today, there is an increase in the number of companies that are using social media as part of their overall strategy to reach and engage Latinos. Monica Talan, VP Corporate Communications, Univision, said companies should try to engage in conversations. Univision had a lot of success with the World Cup by providing blogs and social media fan pages to engage users and new audiences. According to Talan, every department of a company is part of their social media strategy. “It can be challenging but you have to put the resources in it and stay committed.”

Lucinda Martinez-Desir, VP-Acquisition & Multicultural Marketing, HBO, did their entire “No Es Lo Mismo” campaign on Facebook, Twitter, mobile and online. For this campaign, everything was integrated and married to traditional media.

Everyone seemed to agree on the importance of having a social media strategy, not just a Facebook strategy. Here are a few tips on how marketers can leverage the Latino phenomenon on social media to their advantage:

o Start conversations that are really meaningful to consumers.
o Engage with people who have influence on consumers, like the world of bloggers, not the marketing department.
o Build brand equity.
o Have a conversation with the client – be innovators together so you both understand that there will be risks involved.

When it comes to mobile and online marketing, Ivan Braiker, Co-Founder & CEO, Hipcricket, said it’s all about engagement. Latinos are early adopters of technology, including mobile devices. In fact, Scott Hamilton, President & CEO, VoodooVox, pointed out that the mobile phone is the ultimate social network that existed before FaceBook. With over 5 billion text messages being sent per day, mobile is an effective way to engage an audience and it creates a deeper connection with your brand.

Here are some best practices for mobile and online marketing:

o Engage people with content early and make sure your site is current.
o Help clients design content specifically for mobile.
o Be able to use mobile and interact with the user to the point of sale.
o Know your audience and text the right people.

Business Wire’s President, Gregg Castano, participated in the panel discussion, “Digital vs. Print Media and the Language of the Next Latin Generation.” Castano pointed out that Latinos are the fastest growing online population with 85% of U.S. born Latinos using the internet. “The key to the success of brands is how they crossover to digital,“ said Castano. “Marketers should place quality content on relevant channels to attract the most eyeballs.”

Business Wire can help brand marketers and brand leaders actively engage with Latino customers. By utilizing our LatinoWire product line, companies can bolster their print and web marketing campaigns. With LatinoWire, your press release reaches the leading Spanish-language news and information outlets throughout the U.S., including more than 1,200 Hispanic print, broadcast and online media outlets.

LatinVision is a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives. Business Wire is a sponsor of LatinVision Media’s Marketing to Latinos Conferences. To learn more about the LatinVision Media 2010 Conferences Series visit www.latinvision.com/marketing

Read full article

Hispanic media influence grows in election year

2010-10-21T12:40:00.001-04:00

By LAURA WIDES-MUNOZ
The Associated Press

MIAMI -- Note to candidates: What plays in Spanish no longer stays in Spanish.

Spanish-language networks and publications are taking on a more prominent role this election season, nabbing debates with major candidates and increasingly seeing their political coverage spin out into mainstream English-language media.

The attention highlights not only the growing influence of Hispanics, the nation's largest and fastest-growing minority group, but also the power of the companies that provide much of their news.

Take recent comments by U.S. Rep. Loretta Sanchez, D-Calif., during a Sunday morning talk show with Spanish-language Univision Network anchor Jorge Ramos.

Read full article

Internet Is a Weapon in Cable Fight

2010-10-20T14:43:00.000-04:00

In disputes between television programmers and distributors, the new battleground is the Internet.

In its continuing contract showdown with Cablevision, the News Corporation tried to extend its blackout of the Fox Broadcasting network to Fox.com and to Hulu, the popular Web site for free TV viewing, on Saturday. Angry Cablevision customers reported being unable to watch episodes of “Glee” and “House” on Hulu.

The blackout caused shock waves because it had not been done before by a programmer. Though the shutdown was brief, the message was unmistakable: do not expect to be able to watch Fox online unless you are paying for Fox on TV.

Read full article

The Hispanic Print Industry Mourns the Passing of Edmundo 'Eddie' Escobedo, Sr.

2010-10-19T15:18:00.000-04:00

WASHINGTON, Oct. 18 /PRNewswire/ -- Statement by Clara Padilla Andrews, President of the National Association of Hispanic Publications –

Edmundo "Eddie" Escobedo, founder and publisher of El Mundo Spanish-language newspaper and President of the National Hispanic Press Foundation passed away in his hometown of Las Vegas on October 15, 2010. The Hispanic community has lost a great leader, advocate and businessman.

A former President of the NAHP, Eddie always encouraged youth to go to college and to reach their fullest potential. Through his efforts as the President of the National Hispanic Press Foundation, he raised funds for scholarships and internships. He met with interns and shared his personal story as a way to encourage them and he always noted how if he could live the American dream, they could too. He talked about his beginning from Mexico and living in El Paso, Texas to his days serving our country in the United States Air Force and then becoming a businessman.

In 2008, Eddie Escobedo was awarded NAHP's Lifetime Achievement Award for his dedication to the print industry and his long time strong support of the association.

He not only advocated for Latinos in his home state and the nation, but he taught people how to become engaged in the process and have their vote be counted. Mr. Escobedo organized voter registration events, wrote op-eds encouraging people to vote. It did not take long before El Mundo was the premiere newspaper to communicate to and about the Latinos in Nevada and when it came time to be heard by the Latino voters, all candidates knew that a meeting with Eddie was critical to the Latino vote in Nevada.

Eddie's life is a testament to living each day to the fullest while contributing to the health and welfare of others all while being there for your family and friends. He learned about the power of media and after co-owning a Spanish language radio station, he founded El Mundo in 1980. He developed the Escobedo Professional Plaza which is home to the El Mundo newspaper, and also to many other local Latino businesses.

His hard work and philanthropic efforts went beyond Las Vegas. In 2008, a middle school was named for him, a sign of his contributions in Nevada. Eddie also believed in collaboration and created and promoted events that celebrated Latino events for everyone to enjoy – a way for people to get to know each other and learn from each other.

On behalf of the board of directors of the National Association of Hispanic Publications and fellow board member of the National Hispanic Press Foundation, I want to express our huge and sincere loss of our friend's passing. We will continue working towards the vision Eddie pushed us all to each day and we do so with his loving son Eddie Escobedo, Jr. who currently serves as our Region 5 Director.

Our prayers are with his wife Maria and his family.

Sincerely,

Clara Padilla Andrews

SOURCE NAHP

Mexico's Grupo W Will Enter U.S. Hispanic Market

2010-10-15T12:21:00.000-04:00

NEW YORK (AdAge.com) -- Mexico's Grupo W, a leading international digital agency, is planning to enter the U.S. Hispanic market, working both with ad agencies on digital projects and directly with marketers.

Grupo W is initially opening a representative office in Miami, headed by Lynn Ponder, who will be in charge of developing new business in the U.S. Grupo W founders Miguel Calderon and Ulises Valencia will spend a couple weeks in the U.S. in November in an informal road show with Ms. Ponder to introduce the agency.

The two men started Grupo W in 1999 in their home town Saltillo, a desert city of about 700,000 people located near Mexico's business capital Monterrey. They only opened an office in Mexico City two years ago, when they began working directly with more marketers.

Read full article

Double take: Bilingual tech magazine links its print content with its website

2010-10-14T13:17:00.000-04:00

STARTING A PRINT magazine about technology seems like a case of the message killing the medium. But not to Mel Gomez. He just wanted a magazine that spoke to him - in two languages.

So Gomez, the director of niche publishing for the Southwest Philly-based Bartash Printing, started Tek Lado, which hit the street Sept. 27, bearing the tagline, "A technology and pop culture magazine for the new bilingual generation."

Tek Lado will publish bimonthly (the next issue is due in late November), but Gomez foresees a switch to monthly publication by April. It's free and can be picked up at red honor boxes around the city. All content, which is generated by freelancers, is aimed at a Philadelphia audience.

"There isn't another magazine like this in the U.S.," said Gomez, who worked as a radio-frequency engineer and had no experience in publishing before coming to work at Bartash.

Read full article

PIA Unveils Spanish Print Ads

2010-08-11T11:45:00.001-04:00

The National Association of Professional Insurance Agents (PIA) has released a series of Spanish print advertisements that will allow its members to better reach Spanish-speaking insurance buyers.

These advertisements are part of PIA’s latest phase in its branding program—“Local Agents Serving Main Street America”—launched in 2006 to encourage the use of professional, independent insurance agents, the association said.

PIA said 66 companies are sponsors of its branding program.

The new Spanish print ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales, PIA said.

Read full article

First Lady Michelle Obama Takes Her Health Initiative To Five Meredith Magazines

2010-08-11T11:31:00.000-04:00

Meredith is helping First Lady Michelle Obama share her goal of ending childhood obesity and promoting general good health across the country. The First Lady graces the September cover of Ladies' Home Journal, and her message appears in four other Meredith titles: Family Circle, Parents, Ser Padres and Siempre Mujer.

We spoke with Sally Lee, editor in chief of Ladies' Home Journal, about the innovative way these Meredith titles worked together to bring Michelle Obama's message to their readers.

Read full article

Nicholas Negroponte: The Physical Book Is Dead In 5 Years

2010-08-09T12:20:00.002-04:00

Today at the Techonomy conference in Lake Tahoe, CA, CNBC’s Maria Bartiromo sat down with a panel including Bill Joy, Kevin Kelly, Nicholas Negroponte, and  Willie Smits. The topic was basically the future of technology. And Negroponte had the most interesting (or at least the most controversial) thing to say.

The physical book is dead, according to Negroponte. He said he realizes that’s going to be hard for a lot of people to accept. But you just have to think about film and music. In the 1980s, the writing was on the wall that physical film was going to die, even though companies like Kodak were in denial. He then asked people to think about their youth with music. It was all physical then. Now everything has changed.

By “dead,” he of course doesn’t mean completely dead. But he means that digital books are going to replace physical books as the dominant form. His argument is related to his One Laptop per Child Foundation. On those laptops, he can include hundreds or thousands of books. If you think about trying to ship that many physical books to the emerging world for each child, it would be impossible, he reasons.

Read full article

Telemundo Launches Spanish-Language DO Network

2010-08-06T15:11:00.002-04:00

Telemundo is positioning itself at the intersection of two trends -- the rapid growth of the U.S. Hispanic population and the surge of interest in digital OOH video as an ad medium -- with its launch of a new DO network targeting Hispanics outside the home, called Telemundo en tu Mundo (Telemundo in Your World).

The new DO network consists of digital screens in 200 supermarkets, 800 retailers, 2,000 metro buses and major entertainment arenas visited by large numbers of Hispanic consumers.

It features a mix of custom, local and national content from Telemundo, and offers advertisers and marketers integration with custom content, new package and product launches, test marketing and price-point advertising. Targeting options range from national buys to local markets.

Read full article

Journalism Education Embraces Ethnic Media

2010-08-05T14:18:00.002-04:00

As the Oregonian newspaper’s first race and ethnicity beat reporter, Angie Chuang turned to ethnic media outlets to help her stay abreast of community issues and identify sources she should get to know. So when she became an assistant journalism professor at American University in Washington, D.C., Chuang aimed to share the importance of ethnic media with her mostly White students

In her ‘Race, Ethnic and Community Reporting’ class, Chuang’s students follow the city’s newspapers, magazines and television and radio stations that cater to particular ethnic groups. They track important issues, such as immigration, to compare coverage in mainstream media with reporting in the ethnic outlets.

“We wouldn’t be doing our jobs if we weren’t paying attention to ethnic media,” Chuang says. “It is part of who we are as a society and what we’re becoming as a city and a country.”

Read full article

Mobile Video to Double Reach by 2013

2010-08-04T13:15:00.000-04:00

The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.

The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browser, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.

Read full article

Maximum TV and e-NNOVVA Offer Catalog of Spanish Language TV Programs via Internet to US Hispanics

2010-08-03T11:48:00.000-04:00

HOUSTON, Aug. 3 /PRNewswire/ -- Maximum TV and e-NNOVVA, the digital company, from the same business group as RCN / TV Colombia, announced today their partnership to start providing a catalog of Spanish language TV programs on the Maximum TV online video service, targeting the US Hispanic market.

e-NNOVVA and Maximum TV will bring news content from NTN24 to the market.

Broadband connected US Hispanics will be able to watch compelling TV shows from the NTN24 network like "Flash Fashion" (covering trends in the world of fashion), "Cazanoticias" (background behind important news) and "Contador de Historias" (a unique view on the news anchored by Alvaro Velez).

Furthermore Maximum TV will feature the popular program "Entrevista Andrea", with celebrity interviewer Andrea Serna.

Read full article

Melding The Business World With Hispanic Audiences

2010-08-02T14:27:00.000-04:00

More businesses are incorporating online communities and social networks within their corporate strategy. As these domains increasingly become a fundamental component for professional success, organizations should look to experts on the forefront of this industry to understand the extent of the benefits Web 2.0 tactics have to offer.

The growing impact of the Hispanic community online is another area requiring enhanced corporate attention. This consumer segment's purchasing power is expecting to reach $1 trillion this year in the U.S. alone. That is a number worth targeting. The considerably young, up-and-coming Hispanic population has been dubbed media mavens for their avid technology and internet usage and thus can be successfully reached through online strategies.

Entrepreneurs such as Fernando Espuelas have been aware of the vitality of communicating with Latinos through technology for years. Espuelas has built his career around empowering people through media, technology, and information particularly among Hispanics. Recognized as one of the Internet's pioneers by the New York Times, Harvard University and media across the world, Espuelas has been at the forefront of online communities and social networks.

Read full article

EXTRA Celebrates Milestone

2010-07-29T15:25:00.000-04:00

CHICAGO, July 28 /PRNewswire/ -- EXTRA Bilingual Community Newspaper is celebrating 30 years as a community publication with an anniversary party at Meze's Tapas Lounge, 205 N. Peoria St., from 6 p.m. to 9 p.m. on July 29.

The event will include music, community awards and recognition presentation and a raffle with proceeds benefiting Mujeres Latinas en Accion, a nonprofit that provides domestic violence counseling.

Theresa Gutierrez, ABC 7 reporter, will be the Master of Ceremonies. Confirmed attendees include 25th Ward Alderman Danny Solis, 26th Ward Alderman Roberto Maldonado and Cook County Board of Review Commissioner Joseph Berrios. Mayor Richard M. Daley has been invited and is anticipated to attend.

Read full article

Newspapers Hit New Low as an Information Source

2010-07-28T11:57:00.002-04:00

The number of Americans who say that newspapers are an important source of information continues to decline, according to a survey by the The Center for the Digital Future at the USC Annenberg School for Communication & Journalism. Only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was. The findings are part of the Annenberg School’s ongoing Digital Future Project, which has been surveying Americans on their views and behavior related to the Internet for 10 years.

To make matters worse for the industry, the Center’s survey also found that newspapers are continuing to decline as a source of entertainment as well — only 29 percent of those surveyed said that newspapers were an important source of entertainment, down from 32 percent in 2008. Almost 20 percent of users said that they had canceled a subscription to a newspaper or magazine because they now get the same or related content online, and 59 percent said that if the print edition of their newspaper stopped publishing they would read the online version. Only 37 percent said that they would read the print edition of another newspaper.

Read full article

ImpreMedia Launches Special Coverage of Arizona SB 1070

2010-07-27T15:07:00.000-04:00

LOS ANGELES--(BUSINESS WIRE)--ImpreMedia, the number one Hispanic news and information company in the U.S. in online and print, announced that all of its properties will publish a comprehensive, multimedia package covering the new Arizona law SB1070 beginning today, Sunday, July 25, 2010.

The Support Our Law Enforcement and Safe Neighborhoods Act also known as SB 1070, takes effect July 29, 2010 and has sparked national controversy and debate.

“There is both information and misinformation about Arizona SB 1070. As a trusted source, we feel it is important to provide the Hispanic community with a clear explanation about the law, the impact on our community and what to do if you encounter yourself faced with the law,” stated Hilda Garcia, VP of Multi-platform News and Information. “Beyond that there is a human element; how it has affected people as individuals and families. We put a face and a voice to the people the law impacts.”

Read full article

Fees for online news yet to succeed

2010-07-26T14:49:00.002-04:00

Top technology and media executives wrapped up a three-day conference in Aspen, Colorado, during which they grappled with -- and left unresolved -- the question of whether readers will pay for news online.

Firmly in the paid camp in the "paid vs. free" debate was News Corp.'s head of digital operations Jon Miller who said charging online readers is a notion that has been "accepted at a variety of levels."

"It's more about how it gets done," Miller told participants in the Fortune Brainstorm Tech event which ended on Saturday in this Colorado ski resort.

Read full article

Survey: Half of Journalists Think Their Offline Publications Will Eventually Fold

2010-07-23T12:10:00.000-04:00

by Lauren Dugan, Social Times.

Journalists appear to be reaching an equilibrium of sorts between print and digital media – an “equilibrium of sorts” because it appears the scales are tipped heavily in favor of going digital. According to a recent report by Oriella PR Network, journalists see their offline publications as risky endeavors in the current economy, with over half of those surveyed predicting the demise of their print, publication or TV media sometime in the future.

According to the Oriella Digital Journalism Report, journalists’ attitudes towards the current state of the media is rather bleak. In addition to over half of them predicting the downfall of their offline publications, one quarter believes that media in general, whether on- or off-line, will shrink significantly.

Read full article

Web Users Demand Control over Ad Targeting

2010-07-22T16:07:00.002-04:00

Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.

While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.

Asked if they would prefer to pay for content, view targeted advertisements in exchange for free content, or receive limited free content supported by untargeted ads, 58% of US internet users chose targeted ads. But their willingness to receive those types of ads decreased after they became more educated about how behavioral targeting worked.

Read full article

Some thoughts On Digital Media And The Future Of The Newspaper Business.

2010-07-21T12:29:00.000-04:00

By Henry Blodget, Business Insider.

Yesterday, we poked fun at the New York Times's latest discussion of how hard people in successful online media companies work.

We poked fun because the New York Times never seems to portray the energy, excitement, industriousness, and intensity of this business--our business--in a positive light.

For example, the NYT never seems to note that this is a dynamic new industry that is creating jobs and revitalizing a trade that has become fat and happy and set in its ways (mainstream media). Rather, the NYT portrays the industry as some sort of digital slave labor camp--focusing on online media manager heart attacks, "burnout", and employees reduced to tears at their desks.

Read full article

LATV to Meet Atlanta's Demand for Hispanic Programming in Deal with Prism Broadcasting

2010-07-20T10:06:00.000-04:00

LOS ANGELES, July 20 /PRNewswire/ -- LATV Networks, the 3-year old national Hispanic television network, announced today a distribution deal with Prism Broadcasting Network to air on WANN-TV in Atlanta, the nation's 2nd fastest-growing Hispanic market. The deal expands LATV's reach to 37 markets, representing 10 million U.S. Hispanic television households.

LATV's move into Atlanta, the USA's number 21 Hispanic television market with 162,000 Hispanic households, places the network in 49 million total television households, including 21 of the top 25 Hispanic DMA's (Designated Market Areas). LATV projects coverage of 53 million homes by year-end 2010.

"With Atlanta's incredible Latino population growth in the last decade, LATV is thrilled that its alternative programming will be part of that cultural wave," said David Morales, LATV's Vice President of Distribution & Sales. "Prism has an incredibly strong promotional machine to support LATV in the market and they are being very aggressive with programming to minority groups."

Read full article

AP to Launch Series on Hispanics in America

2010-07-19T14:33:00.000-04:00

By Mike Taylor

The Associated Press has announced that tomorrow it will begin rolling out an in-depth series on Hispanics in America. The AP, along with Univision, Nielsen and Stanford University, interviewed more than 1,500 Latinos from across the continental U.S., and is now readying a package detailing its findings. The AP stories stemming from the study will appear in both Spanish and English.

"The series will begin with an overview, which will be followed by articles focusing on Hispanic identity, political views, education, economic status, religion, media use and other topics," the AP said.

Name Game: Fox Sports Espanol Rebrands As Fox Deportes

2010-07-16T14:10:00.000-04:00

Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes.

"We recently conducted extensive audience research in which the majority of the respondents referred to the network simply as Fox Deportes," stated Vincent Cordero, the executive vice president and general manager.

"Changing the name recognizes that fact, establishes greater consistency with the better-known Fox Sports brand and allows for easier cross-network promotion and marketing," Cordero said. Hispanic channel fans had been calling the network Fox Deportes for some time.

Read full article

Brazil daily to move online

2010-07-15T15:30:00.000-04:00

The Rio de Janeiro-based Jornal do Brasil is to stop circulating its 119-year-old print edition and appear only online.

Its owner, Nelson Tanure, took the decision after failing to sell the once-influential daily newspaper, which is mired in debt and suffering from a circulation collapse. It sells just 17,000 during the week and 22,000 on Sundays. It has 180 employees, including 60 journalists.

Full article

Verizon FiOS TV Launches Fox International Channels' Utilisima U.S.

2010-07-14T10:50:00.000-04:00

NEW YORK, July 13 /PRNewswire/ -- Verizon FiOS TV's Spanish-language content offering is expanding this week with the launch of Fox International Channels' newest network: Utilisima U.S. The only 100 percent Spanish-language lifestyle network joins FiOS TV's extensive channel lineup, which includes 27 Spanish-language channels in addition to nearly 40 other international channels covering more than 20 languages – a collection that cable can't match.

"Verizon is once again enhancing FiOS TV's multicultural channel lineup, this time with the country's newest Spanish-language network," said Suzette Baez, director of content strategy and acquisition for Verizon. "With the introduction of Utilisima U.S., we continue to grow our already diverse selection of multicultural content, once again making FiOS TV the ultimate home-entertainment experience."

Utilisima U.S. launched Monday (July 12) in the Maryland and Virginia FiOS TV markets, and will be accessible in all regions by the end of the week. The channel is available in the FiOS TV Extreme HD, Ultimate HD, La Conexion and Spanish-language packages.

Read full article

Proof: Print Is Not Dead!

2010-07-13T08:39:00.000-04:00

A melting pot of old school journos, bloggers, broadcasters and--gasp! even those pampered publicists--converged on the House of Blues Foundation Room recently to celebrate the relaunch of Monarch Magazine.

There was no gimmicky raffle, promised celebrity sightings or even an open bar; instead, this event was a hub of music, conversation and professional connections--and it was standing room only.

This successful launch event was significant for three reasons:

1. We all got along.
If you believe the Print Media Is Dead voices of doom, bloggers and traditional journos routinely engage in street fights over advertising dollars. And we're not going to discuss the wanton violence that occurs between the radio vs. blogtalkradio folks! However, the success of the launch party indicates that there's no beef between new and traditional media professionals. Instead, perhaps, this transitioning media climate has produced a united front where professionals adjust their skill set, and connect with other media professionals across all platforms for inspiration. I believe such a united front, if it exists outside of this occasion, produces even more ground-breaking content for the masses.

2. I saw white people. (Hispanics, too!)
The niche publication is not an island, as there were more than a few high-profile white and Hispanic media, fashion and music industry professionals in attendance to support Monarch, a national black publication. If this diversified network of support is a reality, and not a phenomenon, then niche urban glossies may not be on the media's endangered species list after all.

Read full article

Too many journalists?

2010-07-12T16:10:00.000-04:00

An unpleasant question: Do we have an excess of daily press journalists? And, if so, how does the surfeit vary from country to country?

Two years ago, Earl Wilkinson, the managing director of the International Newsmedia Marketing Association (INMA), produced a chart showing how the growth in the number of journalists employed by US dailies had not prevented a decrease in circulation:

A former journalist himself, Earl is a strong advocate of editorial differentiation; therefore, he is not against large newsrooms. But the fact remains: on the US market, the size of the newsroom isn’t a shield against readership erosion. With the possible exception of India, the era of big editorial cathedrals is gone. In France for instance, according to a 2009 study conducted by the National Center for Scientific Research (CNRS), the number of journalists almost tripled in two generations, about 50 years. For the same time period, the number of copies sold per 1000 inhabitants shrunk by 66%, from 360 about 120 per 1000 people.

Read full article

Living Content: It’s What People Want

2010-07-09T12:18:00.000-04:00

Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.

In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.

Let’s look at the attributes of these two types of web content.

Read full article

Digital journalism: More work, more pressure but more opportunity

2010-07-08T15:22:00.000-04:00

Longer hours, more pressure, decreasing quality and less enjoyable work. Old media is a dark, dark place for journalism - at least that's the mood of many of the journalists who were interviewed for the annual Oriella digital journalism study.

There are some reasons to be cheerful, which include journalists not being quite as pessimistic as the previous year. Are things really that bad?

Read full article

PODER Hispanic Magazine Becomes the Leading Latino Magazine in Its Category

2010-07-07T11:50:00.000-04:00

MIAMI, FL, Jul 07, 2010 (MARKETWIRE via COMTEX) -- The merger of PODER and Hispanic magazines to create PODER Hispanic, a Hispanic-focused business and lifestyle publication, has been announced.

With this merge, PODER Hispanic will increase circulation from 125,000 to 400,000. This will make PODER Hispanic by far the most important magazine reaching Hispanic leaders, doubling the circulation from 1.2 million to 2.4 million copies a year.

PODER Hispanic retains the look of the former PODER Enterprise, while incorporating several features of Hispanic magazine, including the popular Julie Stav column. PODER Hispanic will continue to offer readers what it likes to call "intelligence for the business elite," but will now be adding a little more Latino lifestyle flavor to the editorial menu. "While our business focus will not change, we will be bringing you more stories about how Hispanics, or Latinos, are changing the face of America," said publisher Nicolas Ibarguen. "Our plan is to continue to tell the story of the American Latino in a way no other magazine currently offers." Ibarguen notes that the 2010 census will confirm that the Latino community is the fastest growing major race or ethnic group, projected at around 48 million. The Pew Research Center estimates Hispanics of all races will number 128 million in 2050, accounting for 29 percent of the population.

Read full article

US Broadband Users Settle for Less

2010-07-07T09:25:00.000-04:00

The term “information superhighway” is rarely heard these days to describe the internet, most likely because it has become the entertainment superhighway. The number of online video viewers continues to grow, while the number of videos viewed skyrockets. Nearly 183 million US internet users watched an average of 186 videos per viewer during the month of May, for a total of 34 billion videos, comScore reported.

US households are also becoming more networked, as consumers buy more and more internet-enabled devices. A joint report from In-Stat and Capgemini predicts that by 2013, nearly 57 million US households will own such devices.

Read full article

Sacramento media mogul moves to pull plug on radio, TV stations

2010-07-06T10:41:00.000-04:00

(Sacramento Bee (CA) Via Acquire Media NewsEdge) July 05--Amador Bustos, a farmworker's son and Mexico native, built a Sacramento-based media empire that reached Spanish-speaking listeners around the nation through 28 radio and TV stations. It all came crashing down this week.

Bustos paid the awful price for making acquisitions just before the recession. The subsequent economic storm swamped his company and his dreams.

Bustos Media LLC -- operator of radio and TV stations in California, Idaho, Oregon, Washington, Utah, Colorado and Wisconsin -- on Wednesday filed an application with the Federal Communications Commission to transfer its licenses to NAP Broadcast Holdings, composed of Bustos' three lenders.

Read full article

Two-Thirds of Kids and Teens Now Mobile

2010-07-02T10:15:00.000-04:00

For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone.

However, now that mobile phones are nearly ubiquitous among teens and becoming ever more popular among younger kids, the opportunities are increasing.

“Tweens are the growth engine,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Kids and Teens: Mobile Everywhere.” “Recent surveys from Pew, Kaiser Family Foundation and others indicate that in some age groups—particularly the tween–young teen bracket—ownership has nearly doubled since 2005.”

Read full article

Entravision Reports Unprecedented Radio Ratings in Southern California During Soccer's World Cup

2010-07-01T14:46:00.002-04:00

SANTA MONICA, Calif., June 30 /PRNewswire-FirstCall/ -- Entravision Communications Corporation (NYSE: EVC) today announced that its radio stations in Southern California generated extraordinary ratings during the opening World Cup match between Mexico and South Africa on June 11, from 7 am to 9 am PDT. In the combined Los Angeles and Riverside markets, KLYY-FM Jose and KDLD-FM El Gato attracted 608,400 persons six years old and older, regardless of language, and more than 309,100 of Hispanic Men 18 to 49 years of age during this single World Cup broadcast, according to Arbitron.

"To have more than 50% of all Hispanic men listening to radio in the Los Angeles-Riverside market tuned into our stations for the first World Cup match is a testament to the strong level of engagement our listeners have towards this tournament," said Jeffery Liberman, President of Entravision's radio division. "We expect our ratings to be continually rising since this opening match and, as we move into the Quarterfinals, there continues to be a huge amount of interest in the tournament not only in Southern California, but in the other thirteen markets where Entravision has been airing the matches."

Read full article

Maximum TV and Caracol Bring Top Telenovela Content to US Hispanic Market via the Internet

2010-06-30T12:13:00.002-04:00

HOUSTON, June 30 /PRNewswire/ -- Maximum TV, in partnership with Caracol International, is expanding its telenovelas catalog delivered via the internet to US-based Hispanics.

The very successful Caracol novela "La Saga" will be available at www.maximum.tv All 100-plus episodes for this novela will come online, and can be enjoyed in stunning video quality, in a full-screen experience.

With "La Saga," once "Best Soap Opera" at the Cartagena Film festival, Maximum TV brings another top novela to US Hispanic consumers via the internet in an unprecedented way.

"Telenovelas from top producers like Caracol are sought after by Hispanic consumers on the internet. Recent studies from the Internet Advertising Bureau show that US Hispanics are over-indexed for broadband and online usage; the web is a natural way for them to enjoy favorite novelas, like 'La Saga,' on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief technology Officer of Maximum TV.

Read full article

PR Newswire Launches New Hispanic Media Database

2010-06-30T11:44:00.000-04:00

NEW YORK, June 29 /PRNewswire/ -- Adding to its industry-leading multicultural communications suite of services, PR Newswire today introduced its Hispanic MEDIAbase™ service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.

"The Hispanic MEDIAbase service is an essential tool for PR professionals looking to develop relationships with the increasingly influential Hispanic media," said Dalia Paratore Salazar, director of PR Newswire's Multicultural Products and Services. "Leveraging Hispanic PR Wire's deep industry contacts, the Hispanic MEDIAbase service provides robust and up-to-date information for thousands of Hispanic media outlets that exist in the United States and Puerto Rico."

The Hispanic MEDIAbase database enables users to conduct searches based on a reporter's name or publication, as well as advanced searches based on criteria such as outlet type, state, city and Designated Market Area (DMA).

Read full article

AP's Michele Salcedo new NAHJ president

2010-06-29T14:00:00.000-04:00

DENVER — Michele Salcedo, an editor in Washington for The Associated Press, is the new president of the National Association of Hispanic Journalists.

Salcedo was elected as NAHJ's president on Saturday, and will serve in her new role for two years. WCBS-TV managing editor Hugo Balta was runner-up. Salcedo won on promises to beef up the cash-strapped organization's revenue sources.

Salcedo will succeed O. Ricardo Pimentel, the editorial page editor for the Milwaukee Journal Sentinel.

Salcedo said Monday her immediate priorities are to work to increase NAHJ's membership and revenues and on behalf of mid-career journalists who have lost jobs.

Read full article

The 'Craigslist Effect' Spreads to Content as Free Work Fills Supply

2010-06-29T10:04:00.000-04:00

NEW YORK (AdAge.com) -- After Andrew Brining took the bar exam two years ago, he had plenty of time on his hands, and he made a habit of perusing sports news online as he awaited the results. The 31-year-old San Francisco Giants fan, however, found the predictably captious nature of sports coverage frustrating. "It's perversely counterintuitive," he said. "You're interested in this to be entertained, right?"

On the hunt for more positive fare he stumbled onto BleacherReport.com, where anybody can apply to post an original sports article. So he contributed a post. Then another. And another. In the past two years, Mr. Brining has written more than 500 articles for Bleacher, a prolific output that is more stunning for another fact: He wrote them all for free.

He is one of more than 3,600 Bleacher authors who willingly write without remuneration, and their gratis efforts suggest there's a major adjustment going on in the economics of content. Despite the attention around search specialists such as Demand Media, Associated Content and Examiner, a growing group of sites is betting on something better than cheap content: free content.

Read full article

impreMedia to Deploy DailyMe's Newstogram Behavioral-Tracking Technology

2010-06-28T14:55:00.000-04:00

Spanish-language online and print news publisher impreMedia will use behavioral-tracking and recommendation technology Newstogram from DailyMe to bring its users personalized content, advertisements, and electronic-commerce opportunities.

The publisher of La Opinión and El Diario said it will use Newstogram to track and analyze its readers' behavior, but it will not collect personal data.

impreMedia CEO Monica Lozano said:
We value our audience above all else. The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram, we have a detailed understanding of our users' interests and a better way to present content that promotes site engagement, plus marketers looking to reach Hispanics will now have enhanced ad targeting. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.

Read full article

Univision Creates Local Media Unit

2010-06-25T11:00:00.003-04:00

Spanish-language media powerhouse Univision Communications announced late Thursday (June 24) the creation of Univision Local Media, joining the industry trend to leverage radio, TV and interactive media in local markets. To lead the new group, Univision named former Tribune exec Peter Walker as president.

Local media, close to the point of purchase, have begun to take center-stage with companies that own both radio and TV in local markets, such as NBC Local Media, Cox Media and CBS Local Media. While Univision may not be the first, the company offers unprecedented reach among Hispanics in 16 of the top 25 Hispanic markets, plus Puerto Rico.
-
In his new position based in New York, Walker will oversee the realignment of all operations and sales for Univision's 63 TV stations, 68 radio stations and local interactive properties. He will work with David Lawenda, president of advertising sales and marketing, to coordinate local and national sales, and with Alina Falcon, president of Univision News, to streamline local programming.

Read full article

All the clichés fit to print

2010-06-24T12:23:00.000-04:00

BP CEO Tony Hayward is embattled. If you haven’t heard his name and that adjective together, you have managed somehow to avoid more than 200 newspapers and numerous radio and TV reports. By now, Hayward’s parents might wonder whether their son has legally changed his first name to “Embattled.” (photo by rharrison)

Hayward is not alone. (More on that later.) This month, New York Mets manager, Jerry Manuel, was described as “embattled.” Recently, so were GOP chairman Michael Steele, former Ill. governor Rod Blagojevich and Governor Mark Sanford of South Carolina. Search news databases in the past year, and the list of embattled folks grows: New York Times Co. publisher, Arthur Sulzberger Jr., former New York governor Eliot Spitzer, actors Lindsay Lohan and Charlie Sheen and many, many more.

As I typed that previous sentence, a local TV news anchor called the just-traded Boston Bruins defenseman Dennis Wideman “embattled.” Even Shakespearean characters get stuck with the label. A Los Angeles Times reporter compared newly resigned British prime minister Gordon Brown to Macbeth, “the embattled Scottish king holed up in his castle.”

Read full article

Newspapers Are Still Dying, But the News Is Not Going Anywhere

2010-06-23T12:46:00.000-04:00

Despite newspaper share prices seeing a 380% increase in the last year, don’t be swayed by the perceived recovery. The only way for newspapers to survive is by investing resources into innovation online.

Experiments are needed that not only challenge and test the behaviors of news consumption with digital and interactive forms of storytelling, but perhaps more importantly, business models are needed that are not limited to a silver-bullet hope that building a wall around their content will save them. With the exception of the few, the chances of pay walls generating revenue from readers who have grown accustomed to free content online are grim. Newspaper companies that continue to treat their websites as a dumping ground for news from their print product will meet their eventual demise.

While many in the industry were hoping the decline in ads was cyclical, the ad rebound has skipped newspapers. As Alan Mutter reported last week, ad spending on newspapers was down 9.7% (magazines were down as well), while Internet() ad spending had increased 7.5%, as did TV (up 10.5%) and radio ads (up 6%). The future doesn’t look any better for print, with Internet ad revenue set to overtake newspapers by 2014 or possibly sooner.

Read full article

Verizon Launches Zona Latina, First Interactive Spanish-Language Destination for FiOS TV Customers

2010-06-22T12:01:00.000-04:00

NEW YORK, June 22 /PRNewswire/ -- Verizon continues to deliver the best in class for FiOS TV customers by launching Zona Latina, the first one-stop shop for FiOS' Spanish-language programming. Available only from Verizon, Zona Latina provides easy, convenient access from the FiOS TV remote to sports, international news, free video-on-demand titles, Hispanic music, Univision's exclusive coverage of the 2010 FIFA World Cup™ and Verizon's Spanish Language Package.

"Once again, Verizon is demonstrating our commitment to personalize the TV experience by offering customers choices and flexibility," said Shawn Strickland, vice president of consumer strategy for Verizon. "This Spanish-language interactive destination addresses our customers' needs and puts them in the driver's seat, letting them enjoy TV the way they want and expect."

Located on the FiOS TV Widget home screen and in the featured section of FiOS TV Widgets, Zona Latina offers access to Spanish-language programming including an interactive guide, premium movies and video-on-demand (VOD) titles. Music lovers can link to Latin music channels, and soccer fans can follow Univision's exclusive Spanish-language coverage of the 2010 FIFA World Cup™, including match replays and the latest tournament news.

Read full article